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China Education Market (K-12, After-School Tutoring & Higher Education) Report: Insights, Trends and Forecast (2019-2023)

China Education Market (K-12, After-School Tutoring & Higher Education) Report: Insights, Trends and Forecast (2019-2023)

Chinese education market is estimated to reach US$572.51 billion in 2023, growing at a CAGR of 11.3%, for the period spanning from 2018-2023. The factors such as increasing urban population, accelerating household wealth, rising government spending on education, growing internet penetration and inclining pre-school enrolments are expected to drive the market. However, growth of the industry would be challenged by growing human capital cost and intense competition. A few notable trends include increasing preference for massive open online courses (MOOC), emergence of dual-teacher model in lower-tier cities, high consolidation and new education policy.

In China, education system can be classified into formal (Fundamental i.e. K-12 education, secondary formal & higher education) and informal education (after-school tutoring, test preparation courses, license & certification preparation and professional training). On the basis of working mechanism, online education system can be classified into platform provider and content provider. The platform providers offer IT solutions to schools such as student information management, school-family communication, and digital teaching materials through cloud, big data or AI technology. While, content providers offer platforms to link teachers and students.

The market would be driven by rising approval of private higher educational institutes in the metropolitan areas by the authorities, growing pre-school enrolments and increasing birth rate in Shanghai and Beijing and accelerating demand for premium short term language courses by the graduates and post-graduates.

Scope of the report:

  • The report provides a comprehensive analysis of China Education market, segmented on the basis of segment i.e. K-12 Education & Higher Education and by city i.e. Tier I, II & III.
  • The market dynamics such as growth drivers, market trends and challenges are analysed in-depth.
  • The competitive landscape of the market, along with the company profiles of leading players (TAL Education Group, New Oriental Education & Technology Group Inc., OneSmart International Education Group Limited, Sunlands Technology Group, Tianli Education International Holdings Limited and China Distance Education Holdings Limited) are also presented in detail.
Key Target Audience:
  • Education Companies
  • Universities & Colleges
  • Consulting Firms
  • Investment Banks
  • Government Bodies & Regulating Authorities


1. Market Overview
1.1 Introduction
Table 1: China Education System
1.2 Classification
Table 2: China Informal vs Formal Education System
1.3 Online Education Structure System
Table 3: China Online Education Structure System
1.4 Online Education Providers
Table 4: China Online Education Providers
2. China Market Analysis
2.1 China Education Market
2.1.1 China Education Market Value Forecast
Table 5: China Education Market Value Forecast (2018-2023)
2.1.2 China Online Education Market Value
Table 6: China Online Education Market Value (2014-2018)
2.1.3 China Online Education Market Value Forecast
Table 7: China Online Education Market Value Forecast (2019-2023)
2.1.4 China Online Education Market Value by Segments
Table 8: China Online Education Market Value by Segments (2018)
2.1.5 China Online After-School Tutoring Market Value Forecast
Table 9: China Online After-School Tutoring Market Value Forecast (2018-2023)
2.1.6 China Online After-School Tutoring Market Value by Segments
Table 10: China Online After-School Tutoring Market Value by Segments (2018)
2.2 China K-12 Education Market
2.2.1 China K-12 Enrolments
Table 11: China K-12 Enrolments (2014-2018)
2.2.2 China K-12 Students by City
Table 12: China K-12 Students by City (2018)
2.2.3 China K-12 After-School Tutoring Market Value
Table 13: China K-12 After-School Tutoring Market Value (2014-2018)
2.2.4 China K-12 After-School Tutoring Market Value Forecast
Table 14: China K-12 After-School Tutoring Market Value Forecast (2019-2023)
2.2.5 China K-12 After-School Tutoring Market Value by Segments
Table 15: China K-12 After-School Tutoring Market Value by Segments (2018)
2.2.6 China Primary School Tutoring Market Value
Table 16: China Primary School Tutoring Market Value (2014-2018)
2.2.7 China Primary School Tutoring Market Value Forecast
Table 17: China Primary School Tutoring Market Value Forecast (2019-2023)
2.2.8 China High School Tutoring Market Value
Table 18: China High School Tutoring Market Value (2014-2018)
2.2.9 China High School Tutoring Market Value Forecast
Table 19: China High School Tutoring Market Value Forecast (2019-2023)
2.2.10 China Middle School Tutoring Market Value
Table 20: China Middle School Tutoring Market Value (2014-2018)
2.2.11 China Middle School Tutoring Market Value Forecast
Table 21: China Middle School Tutoring Market Value Forecast (2019-2023)
2.2.12 China K-12 Online After-School Tutoring Market Value
Table 22: China K-12 Online After-School Tutoring Market Value (2014-2018)
2.2.13 China K-12 Online After-School Tutoring Market Value Forecast
Table 23: China K-12 Online After-School Tutoring Market Value Forecast (2019-2023)
2.2.14 China K-12 Online After-School Tutoring Market Value by City
Table 24: China K-12 Online After-School Tutoring Market Value by City (2018)
2.3 China Higher Education Market
2.3.1 China Higher Education Institutes
Table 25: China Higher Education Institutes (2014-2018)
2.3.2 China New Private Higher Education Enrolments
Table 26: China New Private Higher Education Enrolments (2014-2018)
2.3.3 China Private Higher Education Institutes by Types
Table 27: China Private Higher Education Institutes by Types (2018)
2.3.4 China Private Higher Education Market Value
Table 28: China Private Higher Education Market Value (2014-2018)
2.3.5 China Private Higher Education Market Value Forecast
Table 29: China Private Higher Education Market Value Forecast (2019-2023)
3. Market Dynamics
3.1 Growth Drivers
3.1.1 Increasing Urban Population
Table 30: China Urban Population (2014-2018)
Table 31: China Urban Population Education Spending (2014-2018)
3.1.2 Accelerating Household Wealth
Table 32: China GDP per Capita (2014-2018)
3.1.3 Rising Government Spending on Education
Table 33: China Government Spending on Education (2014-2018)
3.1.4 Growing Internet Penetration
Table 34: China Internet Users (2014-2018)
Table 35: China Internet Users by Profession (2017/2018)
3.1.5 Inclining Pre-School Enrolments
Table 36: China Pre-School Enrolments (2014-2018)
3.2 Key Trends and Developments
3.2.1 Increasing Preference for Massive Open Online Courses (MOOC)
3.2.2 Emergence of Dual-Teacher Model in Lower-Tier Cities
3.2.3 High Consolidation
3.2.4 New Education Policy Launched
Table 37: China New K-12 Public Education Policy (2018)
3.3 Challenges
3.3.1 Growing Human Capital Cost
3.3.2 Intense Competition
4. Competitive Landscape
4.1 China Education Market
4.1.1 Key Players – Revenue Comparison
Table 38: Key Players – Revenue Comparison (2018)
4.1.2 Key Players – Market Cap Comparison
Table 39: Key Players – Market Cap Comparison (2019)
4.2 China K-12 Education Market
4.2.1 Key Players – K-12 AST Market Share Comparison
Table 40: Key Players – China K-12 AST Market Share Comparison (2018)
4.2.2 Key Players – Selling and Marketing Expenditures Comparison
Table 41: Key Players – Selling and Marketing Expenditures Comparison (2015-2018)
4.2.3 Key Players – K-12 AST Enrolment Comparison
Table 42: Key Players – China K-12 AST Enrolment (Million) Comparison (2015-2018)
5. Company Profiles
5.1 TAL Education Group
5.1.1 Business Overview
5.1.2 Financial Overview
Table 43: TAL Education Net Revenues and Net Income (2015-2019)
Table 44: TAL Education Net Revenues by Segments (2019)
5.1.3 Business Strategies
5.2 New Oriental Education & Technology Group Inc.
5.2.1 Business Overview
Table 45: New Oriental Education & Technology Segment Overview
5.2.2 Financial Overview
Table 46: New Oriental Education & Technology Net Revenues and Net Income (2015-2019)
Table 47: New Oriental Education & Technology Net Revenues by Segments (2019)
5.3 OneSmart International Education Group Limited
5.3.1 Business Overview
Table 48: OneSmart International Education Segment Overview
5.3.2 Financial Overview
Table 49: OneSmart International Education Net Revenues and Net Income (2015-2018)
Table 50: OneSmart International Education Net Revenues by Segment (2018)
5.3.3 Business Strategies
5.4 Sunlands Technology Group
5.4.1 Business Overview
5.4.2 Financial Overview
Table 51: Sunlands Technology Group Net Revenues and Net Loss (2015-2018)
Table 52: Sunlands Technology Group Net Revenues by Segments (2018)
5.4.3 Business Strategies
5.5 Tianli Education International Holdings Limited
5.5.1 Business Overview
Table 53: Tianli Education Segment Overview
5.5.2 Financial Overview
Table 54: Tianli Education Revenues and Profit (2015-2018)
Table 55: Tianli Education Revenues by Segment (2018)
5.6 China Distance Education Holdings Limited
5.6.1 Business Overview
5.6.2 Financial Overview
Table 56: China Distance Education Net Revenues and Net Income (2014-2018)
Table 57: China Distance Education Net Revenues by Segments (2018)
5.6.3 Business Strategies

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