ASEAN Home Improvement Market (Indonesia, Singapore, Philippines, Thailand & Malaysia): Insights & Forecast with Potential Impact of COVID-19 (2022-2026)

ASEAN Home Improvement Market (Indonesia, Singapore, Philippines, Thailand & Malaysia): Insights & Forecast with Potential Impact of COVID-19 (2022-2026)

The ASEAN home improvement market is forecasted to reach US$11.80 billion in 2026, experiencing growth at a CAGR of 9.23% for the period spanning 2022-2026. Growth in the ASEAN home improvement market was supported by factors such as increasing population in ASEAN countries, skyrocketing house prices, rapid urbanization and favorable demographic structure. Rising e-commerce penetration and increase in work from home and freelancing jobs is likely to have a positive impact on the ASEAN home improvement market. However, the market growth is expected to be restrained by shortage of labor and economic slowdown.

The ASEAN home improvement market can be segmented into the following regions: Indonesia, Thailand, Malaysia, Philippines and Singapore. In 2021, the dominant share of ASEAN home improvement market was held by Indonesia, followed by Thailand. The Singapore home improvement market by category can be segmented into the following categories: bathroom and sanitaryware, home paint, hardware, kitchen sinks, power tools, wall coverings, and hand tools. The largest share of the market was held by bathroom, followed by home paint and hardware.

The ASEAN home improvement market by retail space per capita can be segmented into the following regions: Indonesia, Thailand, Malaysia, Philippines and Singapore. In 2021, the dominant share of home improvement retail space per capita was held by Malaysia, followed by Thailand. Factors such as unaffordable home loans and rising disposable income in ASEAN countries helped in boosting the market growth.

Scope of the report:

  • The report provides a comprehensive analysis of the ASEAN home improvement market with potential impact of COVID-19.
  • The major regional markets (Indonesia, Thailand, Malaysia, Philippines and Singapore) have been analyzed.
  • The market dynamics such as growth drivers, market trends and challenges are analyzed in-depth.
  • The competitive landscape of the market, along with the company profiles of leading players (Ace Hardware Indonesia, Dairy Farm International Holding Limited, Siam Global House Public Company Limited, Home Product Center Public Company Limited, Mr D.I.Y. Group and AllHome Corp.) are also presented in detail.
Key Target Audience:
  • Home Improvement Manufacturers
  • Raw Material Providers
  • End Users (Businesses/Consumers)
  • Investment Banks
  • Government Bodies & Regulating Authorities


1. Market Overview
1.1 Home Improvement
1.1.1 Home Improvement- Introduction
1.2 Types of Home Improvement
Table 1: Types of Home Improvement
1.3 Products Used in the Home Improvement
1.3.1 Building and Remodeling
1.3.2 Home D├ęcor
1.3.3 Tools and Hardware
1.3.4 Outdoor Living
1.4 Types of Home Improvement Projects
1.4.1 DIFM Home Improvement Project
1.4.2 DIY Home Improvement Project
1.5 Advantages of Home Improvement Projects
Table 2: Advantages of Home Improvement Projects
1.6 Disadvantages of Home Improvement Projects
Table 3: Disadvantages of Home Improvement Projects
2. Impact of COVID-19
2.1 Impact of COVID-19 on Home Improvement Market
2.2 Decline in GDP Growth
Table 4: East Asia- Pacific GDP (Current) per capita (2010-2020)
2.3 Decrease in Labor Supply
Table 5: ASEAN Total Labor Force (2016-2020)
2.4 Growth in E-commerce Market
Table 6: ASEAN E-commerce (B2C) Market (2019-2020)
2.5 Shift to Work from Home
2.6 Post-COVID Scenario
3. ASEAN Market Analysis
3.1 ASEAN Home Improvement Market by Value
Table 7: ASEAN Home Improvement Market by Value (2017-2021)
3.2 ASEAN Home Improvement Market Forecast by Value
Table 8: ASEAN Home Improvement Market Forecast by Value (2022-2026)
3.3 ASEAN Home Improvement Market by Region
Table 9: ASEAN Home Improvement Market by Region (2021)
3.4 ASEAN Home Improvement Market by Spending Per Capita
Table 10: ASEAN Home improvement Market by Spending Per Capita (2020)
3.5 ASEAN Home Improvement Market by Retail Space Per Capita
Table 11: ASEAN Home improvement Market by Retail Space Per Capita (2020)
3.6 ASEAN Home Improvement Market by Stores Per Million People
Table 12: ASEAN Home improvement Market by Stores Per Million People (2020)
4. Regional Analysis
4.1 Indonesia
4.1.1 Indonesia Home Improvement Market by Value
Table 13: Indonesia Home Improvement Market by Value (2017-2021)
4.1.2 Indonesia Home Improvement Market Forecast by Value
Table 14: Indonesia Home Improvement Market Forecast by Value (2022-2026)
4.2 Thailand
4.2.1 Thailand Home Improvement Market by Value
Table 15: Thailand Home Improvement Market by Value (2017-2021)
4.2.2 Thailand Home Improvement Market Forecast by Value
Table 16: Thailand Home Improvement Market Forecast by Value (2022-2026)
4.3 Malaysia
4.3.1 Malaysia Home Improvement Market by Value
Table 17: Malaysia Home Improvement Market by Value (2017-2021)
4.3.2 Malaysia Home Improvement Market Forecast by Value
Table 18: Malaysia Home Improvement Market Forecast by Value (2022-2026)
4.3.3 Malaysia Home improvement Market by Number of Retail Stores
Table 19: Malaysia Home improvement Market by Number of Retail Stores (2016-2019)
4.4 Philippines
4.4.1 Philippines Home Improvement Market by Value
Table 20: Philippines Home Improvement Market by Value (2017-2021)
4.4.2 Philippines Home Improvement Market Forecast by Value
Table 21: Philippines Home Improvement Market Forecast by Value (2022-2026)
4.5 Singapore
4.5.1 Singapore Home Improvement Market by Value
Table 22: Singapore Home Improvement Market by Value (2017-2021)
4.5.2 Singapore Home Improvement Market Forecast by Value
Table 23: Singapore Home Improvement Market Forecast by Value (2022-2026)
4.5.3 Singapore Home improvement Market by Category
Table 24: Singapore Home improvement Market by Category (2021)
4.5.4 Singapore Bathroom and Sanitary ware Home Improvement Market by Value
Table 25: Singapore Bathroom and Sanitary ware Home Improvement Market by Value (2017-2021)
4.5.5 Singapore Home Paint Home Improvement Market by Value
Table 26: Singapore Home Paint Home Improvement Market by Value (2017-2021)
4.5.6 Singapore Hardware Home Improvement Market by Value
Table 27: Singapore Hardware Home Improvement Market by Value (2017-2021)
4.5.7 Singapore Kitchen Sinks Home Improvement Market by Value
Table 28: Singapore Kitchen Sinks Home Improvement Market by Value (2017-2021)
4.5.8 Singapore Power Tools Home Improvement Market by Value
Table 29: Singapore Power Tools Home Improvement Market by Value (2017-2021)
4.5.9 Singapore Wall Covering Home Improvement Market by Value
Table 30: Singapore Wall Covering Home Improvement Market by Value (2017-2021)
4.5.10 Singapore Hand Tools Home Improvement Market by Value
Table 31: Singapore Hand Tools Home Improvement Market by Value (2017-2021)
5. Market Dynamics
5.1 Growth Drivers
5.1.1 Accelerating Population Growth
Table 32: ASEAN Total Population (2017-2021)
5.1.2 Skyrocketing House prices
Table 33: ASEAN Nominal Residential Property Prices (2017-2021)
5.1.3 Unaffordable Home Loans
Table 34: ASEAN Real Interest Rate by Region (2017-2021)
5.1.4 Rapid Urbanization
Table 35: ASEAN Urban Population (2017-2021)
5.1.5 Favorable Demographic Structure
Table 36: ASEAN Median Age (2015-2020)
5.1.6 Rising Disposable Income
Table 37: East Asia and Pacific Gross National Income (GNI) Per Capita (2017-2021)
5.2 Key Trends & Developments
5.2.1 Rising E-commerce Penetration
Table 38: E-Commerce Penetration in ASEAN (January 2021)
5.2.2 Rising Trend of Freelancing
5.2.3 Technologically Advanced Home Improvement Products
Table 39: Asia Pacific Smart Locks Market Forecast by Value (2019-2027)
5.2.4 Increase in Work from Home Jobs
5.2.5 Popularization of Do-It-Yourself (DIY)
5.3 Challenges
5.3.1 Economic Slowdown
Table 40: ASEAN GDP Growth Rate Per Year (2017-2020)
5.3.2 Shortage of Labor
6. Competitive Landscape
6.1 Thailand Market
6.1.1 Thailand Home Improvement Market Share by Key Players
Table 41: Thailand Home Improvement Market Share by Key Players (2021)
6.2 Indonesia Market
6.2.1 Indonesia Home Improvement Market Share by Key Players
Table 42: Indonesia Home Improvement Market Share by Key Players (2021)
6.3 Philippines Market
6.3.1 Philippines Home Improvement Market Share by Key Players
Table 43: Philippines Home Improvement Market Share by Key Players (2021)
7. Company Profiles
7.1 Ace Hardware Indonesia
7.1.1 Business Overview
Table 44: Business Segment
7.2 Dairy Farm International Holding Limited
7.2.1 Business Overview
7.3 Siam Global House Public Company Limited
7.3.1 Business Overview
Table 45: Product Groups
7.4 Home Product Center Public Company Limited
7.4.1 Business Overview
Table 46: Home Product Center Public Company Limited Businesses
7.5 Mr D.I.Y. Group
7.5.1 Business Overview
7.6 AllHome Corp.
7.6.1 Business Overview

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