Europe Wheatgrass Products Market Size, Share & Industry Trends Analysis Report By Distribution Channel (B2C (Supermarket/Hypermarket, Convenience drug store, Online) and B2B), By Form (Powder, Juice), By Country and Growth Forecast, 2022 - 2028
The Europe Wheatgrass Products Market would witness market growth of 5.9% CAGR during the forecast period (2022-2028).
Increased intake of green foods, such as kale and other green vegetables, as well as grasses and seaweed, is a result of rising interest in naturally nutrient-dense nutrients. The juvenile grass of the common wheat plant is referred to as wheatgrass. Due to the health benefits of wheatgrass, the market for organic wheatgrass products is expanding rapidly. Due to its nutritional advantages, wheatgrass juice is frequently drunk as a first meal in the morning. Numerous nutritional qualities, including anti-inflammatory, antioxidant, anti-carcinogenic, immunomodulatory, and anti-bacterial, are thought to exist in it. The growing trend of consuming healthy organic products is what is driving the market's expansion.
Due to the growing acceptance of plant-based nutrition, consumers are showing a rising need for herbal goods. Following its commercialization, wheatgrass, which was previously only accessible in health food stores and specialty outlets in juice and concentrate format, has gained popularity by turning into a commonplace item in the food and beverage industry.
Lung cancer is the largest cause of mortality in Europe, accounting for around 20% of all cancer-related fatalities and 3.2 million disability-adjusted life years lost each year. Lung cancer affects more than 25% of adults under the age of 60. Seven out of every eight patients die five years after being diagnosed, despite recent improvements in surgery, chemotherapy, and radiotherapy. On the other hand, fresh understandings of the biology of lung cancer have sparked the development of potentially innovative, specialized drugs. 90% of cases of lung cancer in males and 80% of cases in women can be attributed to smoking as the main cause of the disease.
The Germany market dominated the Europe Wheatgrass Products Market by Country in 2021, and would continue to be a dominant market till 2028; thereby, achieving a market value of $16,959.9 Thousands by 2028. The UK market is anticipated to grow at a CAGR of 5% during (2022 - 2028). Additionally, The France market would exhibit a CAGR of 6.7% during (2022 - 2028).
Based on Distribution Channel, the market is segmented into B2C (Supermarket/Hypermarket, Convenience drug store, Online, and Others) and B2B. Based on Form, the market is segmented into Powder, Juice, and Others. Based on countries, the market is segmented into Germany, UK, France, Russia, Spain, Italy, and Rest of Europe.
The market research report covers the analysis of key stake holders of the market. Key companies profiled in the report include Myprotein (The Hut Group), Amazing Grass (Glanbia Performance Nutrition, Inc.) (Glanbia PLC), Kapiva Ayurveda (Shree Baidyanath Ayurved Bhawan Pvt. Ltd), Nutriblade LLC, NOW Foods, Inc., Nutrisure Ltd. (Naturya), Navitas Organics, Terrasoul Superfoods, PINES Wheat Grass, and Synergy Natural Products Pty Ltd.
Scope of the Study
Market Segments covered in the Report:
By Distribution Channel
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