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Sexual Wellness: U.S. Market Analysis and Opportunities

Sexual Wellness: U.S. Market Analysis and Opportunities

In the last few years, a number of marketers and retailers have come to embrace the sexual wellness movement. Condom marketers have extended their lines to include pocket-sized vibrators and vibrating rings, while personal lubricant products have shifted beyond basic lubrication to providing heightened intimate sensation. Retailers have responded by creating prominently displayed sexual health and wellness sections. Devices such as vibrators that were once only sold online and in specialty shops are now being offered by reputable mass retailers. This market research report offers a first-of-its-kind assessment of this fast growing and highly fragmented market.

This report helps subscribers to:

Ascertain the market size and growth of this vibrant and hard-to-track market
Evaluate key products trends and market dynamics
Identify the market players and determine their market shares and growth rates
Understand the complex channel landscape and how it has evolved
Assess the opportunities to enter into or grow in this market

Executive Summary
Key insights
Market overview
Competitive landscape
Channel snapshots
Outlook and assessment
Category Profiles
Detailed profiles the categories listed in Table 1, including the following information:
Category trends and developments
Sales and growth (2013 and 2014)
Sales and market shares for leading brands
New product activity
Outlook to 2019
Company Profiles
Assessments of approximately 14 leading and niche companies, including the following information:
Company overview
Product offerings
Sales estimates (2013 and 2014)
Channels of distribution
Outlook to 2019
Table 1: Categories Profiled
Erectile dysfunction medications (Rx)
Nutritional supplements for sexual
Oral contraceptives (Rx)
OTC contraceptives
Personal lubricants and vaginal moisturizers
Vibrating devices
Table 2: Companies/Brands Profiled
Adam & Eve
Bayer Group
Biotab Nutraceuticals (Extenze)
California Exotic Novelties
Church & Dwight
Diamond Products
Eli Lilly
Reckitt Benckiser
Standard Innovation
Teva Pharmaceuticals

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