This section describes the format, scope, approach, and methodology of the report.
This section summarizes the results, including:
Key lessons learned
Market size and growth
Trends and development
Outlook to 2018
Product Class Summaries
For each of the product classes listed in Table 1, the following information is provided:
Manufacturers’ sales and growth in 2014
After an overview of the competitive landscape describing the ten performance brands and other features, this chapter analyzes ten key brands in the multicultural cosmetics and toiletries market with the following details, as suggested in Table 2:
Brand and parent company overview
Manufacturer’s sales and growth in 2014
Outlook to 2019
Table 1: Product Classes Covered in the Study
Hair Care Products Skin Care Products
Curl maintenance products
Hand and body lotions
Skin care products for men
Dresses and lotions
Hair coloring products
Shaving creams and gels
Face makeup (primer, foundation, powder, concealer)
Lipstick and lip glosses
Table 2: List of Brands Profiled
Strength of Nature
Multicultural Beauty and Grooming Products: U.S. Market Analysis and Opportunities Description
Multicultural Beauty and Grooming Products: U.S. Market Analysis and Opportunities
Multicultural Beauty and Grooming Products: U.S. Market Analysis and Opportunities is an analysis of the market for personal care products targeted to Hispanics, Asians, African-Americans, and other people of color. Together, these groups already account for over onethird of the U.S. population, and their spending power is rising faster than the U.S. average.
The research addresses questions such as:
What is the market size of cosmetics and toiletries brands targeted at Asians, African-Americans, and/or Hispanics?
What ethnic skin care and ethnic hair care brands are the most popular?
What segments of the multicultural beauty market are gaining in importance?
What are the opportunities for personal care marketers?