A comprehensive analysis of the U.S. market for men’s skin care products, focusing on key trends, developments, challenges, and business opportunities. Covered product categories include: anti-aging, sun protection, and moisturizing.
Sales for the skin care products for men category grow by 2.2% in 2011 mostly driven by prestige marketers, such as Jack Black and Estée Lauder, who have responded to the needs of the category and reached out to male consumers with relevant product offerings.
This report will address:
What is the market size of men’s skin care products?
What are the major and up-and-coming brands?
How do sales compare in the mass, luxury, direct sales, and specialty trade classes?
What innovations and new trends are occurring in the men’s skin care market?