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Hand and Body Lotion Market in the United States

CATEGORY PERFORMANCE:
Reports the category’s sales performance at the manufacturer, retail, and unit levels.
CATEGORY DEVELOPMENT:
A summary of key trends, developments, and new product activities.
CATEGORY SEGMENTATION:
An analysis of the company’s sales segmented by trade class, product type, and/or product form.
COMPETITION:
Breakdown of manufacturers’ sales or brand shares and brands‘ performance during the year.
RETAIL DISTRIBUTION:
Percentage of manufacturers’ sales by retail outlet.
MARKETING ACTIVITY:
A description of various promotional vehicles employed by major marketers.
FUTURE OUTLOOK:
A five-year forecast out to 2017 of manufacturers’ sales by product type, with commentary on issues and trends likely to influence the category in the future.

Hand and Body Lotion Market in the United States

A comprehensive analysis of the U.S. market for hand and body lotion products, focusing on key trends, developments, challenges, and business opportunities.

Sales of the hand and body lotions category have grown at a CAGR of 1.4% from $1.9 million in 2006 to $2.1 million in 2012. Natural and organic products remain a prominent trend in 2012, helping the category sales grow.

This report will address:

What is the market size of hand and body lotion products?
What are the major and up-and-coming brands?
How do sales compare in the mass, luxury, direct sales, and specialty trade classes?
What innovations and new trends are occurring in the market?


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