A comprehensive analysis of the U.S. market for hair care products, focusing on key trends, developments, challenges, and business opportunities. Product categories covered include: conditioners, ethnic hair care products, hair coloring products, hair styling products and sprays, and shampoos.
Sales increase across all the hair care product categories, with shampoos leading the pack in 2012. Products offering two-in-one benefits such as shampoo+conditioner are a hit with the consumers for this year.
This report will address:
What is the market size of hair care products?
What are the major and up-and-coming brands?
Which segments of the hair care market hold the greatest promise for future growth?
How do sales compare in the mass, luxury, direct sales, and specialty trade classes?
What innovations and new trends are occurring in the hair care market?