Going Digital: Who's Who in the World of Beauty Apps
This directory-style report describes the key differences between the different type of app stores and details the type of developers that create them. The report also summarizes the development of the beauty app industry and shines a spotlight on 26 of the most prominent beauty apps changing this industry.
Provides a summary of the leading beauty apps
Identifies successful beauty apps and highlights characteristics that make them stand out
Helps marketers develop successful beauty apps by understanding the beauty app landscape and consumers’ mobile app habits
Examines why strong digital initiatives, particularly in the app world, are growing as an important mechanism to engage consumers and increase brand loyalty