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Going Digital: Who's Who in the World of Beauty Apps

Going Digital: Who's Who in the World of Beauty Apps

This directory-style report describes the key differences between the different type of app stores and details the type of developers that create them. The report also summarizes the development of the beauty app industry and shines a spotlight on 26 of the most prominent beauty apps changing this industry.

This report:

Provides a summary of the leading beauty apps
Identifies successful beauty apps and highlights characteristics that make them stand out
Helps marketers develop successful beauty apps by understanding the beauty app landscape and consumers’ mobile app habits
Examines why strong digital initiatives, particularly in the app world, are growing as an important mechanism to engage consumers and increase brand loyalty


The following table provides examples of the types of apps profiled in this report.


Type of App Examples of Apps Profiled
Assessment Beautiful Me and Plum Perfect
Beauty-on-demand Booksy and StyleSeat
Brand/company Makeup Genius and Mary Kay Virtua
Community/educational/inspirational Beautylish and Skin Deep
Shopping/retailer Sephora and Birchbox
Virtual makeover Perfect365 and YouCam Makeup

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