A comprehensive analysis of the U.S. fragrances market, focusing on key trends, developments, challenges, and business opportunities. Product categories covered include: fragrances for women and fragrances for men.
Women’s fragrances account for 71% of fragrance sales in 2012. Established scents and extension of key franchises remain the top sellers and largest growers in this prestige segment, while scents targeted to the younger demographic help drive category growth.
This report will address:
What is the market size for fragrances products?
What are the major and up-and-coming brands?
Which segments of the fragrances market hold the greatest promise for future growth?
How do sales compare in the mass, luxury, direct sales, and specialty trade classes?
What innovations and new trends are occurring in the fragrances market?