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Deodorants and Antiperspirants Market in the United States

Deodorants and Antiperspirants Market in the United States

A comprehensive analysis of the U.S. market for deodorants and antiperspirants products, focusing on key trends, developments, challenges, and business opportunities. Product categories covered include: invisible solid stick, regular solid stick, gels, soft-solid extrudable, aerosol, roll-on.

This report will address:

What is the market size of deodorants and antiperspirants products?
What are the major and up-and-coming brands?
How is each product segment performing?
Which innovations and new trends are occurring in the deodorants and antiperspirants market?


CATEGORY PERFORMANCE:
Reports the category’s sales performance at the manufacturer, retail, and unit levels.
CATEGORY DEVELOPMENT:
A summary of key trends, developments, and new product activities.
CATEGORY SEGMENTATION:
An analysis of the category’s sales segmented by product type.
COMPETITION:
Breakdown of manufacturers’ sales or brand shares and brands‘ performance.
RETAIL DISTRIBUTION:
Percentage of manufacturers’ sales by retail outlet.
MARKETING ACTIVITY:
A description of various promotional vehicles employed by major marketers.
FUTURE OUTLOOK:
A five-year forecast of manufacturers’ sales by product type, with commentary on issues and trends likely to influence the category in the future.

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