Deodorants and Antiperspirants Market in the United States
A comprehensive analysis of the U.S. market for deodorants and antiperspirants products, focusing on key trends, developments, challenges, and business opportunities. Product categories covered include: invisible solid stick, regular solid stick, gels, soft-solid extrudable, aerosol, roll-on.
This report will address:
What is the market size of deodorants and antiperspirants products?
What are the major and up-and-coming brands?
How is each product segment performing?
Which innovations and new trends are occurring in the deodorants and antiperspirants market?
- CATEGORY PERFORMANCE:
- Reports the category’s sales performance at the manufacturer, retail, and unit levels.
- CATEGORY DEVELOPMENT:
- A summary of key trends, developments, and new product activities.
- CATEGORY SEGMENTATION:
- An analysis of the category’s sales segmented by product type.
- Breakdown of manufacturers’ sales or brand shares and brands‘ performance.
- RETAIL DISTRIBUTION:
- Percentage of manufacturers’ sales by retail outlet.
- MARKETING ACTIVITY:
- A description of various promotional vehicles employed by major marketers.
- FUTURE OUTLOOK:
- A five-year forecast of manufacturers’ sales by product type, with commentary on issues and trends likely to influence the category in the future.