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Color Cosmetics Market in the United States

Color Cosmetics Market in the United States

A comprehensive analysis of the U.S. market for color cosmetics products, focusing on key trends, developments, challenges, and business opportunities. Product categories covered include: eye makeup, face makeup, lipsticks and lip glosses, as well as nail polishes.

Eye makeup and nail polishes drive the dollar value in the color cosmetics segment, while nail polishes register extraordinary growth in 2012. Eyeliners witness resurgence, while gel eyeliners become the trend for this year.

This report will address:

What is the market size of color cosmetics products?
What are the major and up-and-coming brands?
Which segments of the color cosmetics market hold the greatest promise for future growth?
How do sales compare in the mass, luxury, direct sales, and specialty trade classes?
What innovations and new trends are occurring in the color cosmetics market?


CLASS SUMMARY:
Manufacturers’ sales, retail sales, competition, retail distribution, promotion and outlook for color cosmetics segment as a whole.
CATEGORY PERFORMANCE:
Reports the category’s sales performance at the manufacturer, retail, and unit levels.
CATEGORY DEVELOPMENT:
A summary of key trends, developments, and new product activities.
CATEGORY SEGMENTATION:
An analysis of the company’s sales segmented by trade class, product type, and/or product form.
COMPETITION:
Breakdown of manufacturers’ sales or brand shares and brands‘ performance during the year.
RETAIL DISTRIBUTION:
Percentage of manufacturers’ sales by retail outlet.
MARKETING ACTIVITY:
A description of various promotional vehicles employed by major marketers.
FUTURE OUTLOOK:
A five-year forecast out to 2017 of manufacturers’ sales by product type, with commentary on issues and trends likely to influence the category in the future.

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