K-Beauty: Riding the Wave in the United States

K-Beauty: Riding the Wave in the United States

As a symbol of looking beautiful at every age with a youthful, dewy complexion, Korean beauty has been the most talked about trend in the U.S. beauty industry for the past several years. This report provides an analysis of the Korean brands in the United States and their impact on the U.S. beauty market.

Market size and growth
K-Beauty trend insights
Products decoded – Korean trends migrate to the United States
Competitive landscape
Brand and company profiles
Retail dynamics
Marketing activity

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