Beauty Retailing through Television Home Shopping: U.S. Channel Analysis and Opportunities
This report explores one of the fastest growing beauty retailing channels in the United States—the television home shopping channel. While the overall sales growth of cosmetics and toiletries level off at just under 3% between 2013 and 2014, television home shopping records a robust growth of nearly 10%.
This report will:
Show why alternate channels, such as television home shopping, are so important to beauty marketers
Examine which product categories perform especially well in the channel and why
Help marketers develop stronger business strategies through gaining an understanding of this channel and its strengths
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