Market Research Logo

Beauty Retailing Through U.S. Mass Market Outlets

Beauty Retailing Through U.S. Mass Market Outlets

A comprehensive analysis of the mass market purchase channel, providing an accurate, detailed examination of the competitive landscape at the retail level. Sales for food stores, drug stores, mass merchandisers, dollar stores and warehouse clubs is provided for 27 product categories.

Mass merchandisers remain remained the leading retail outlet for cosmetics and toiletries with a an already strong 31.2% share in 2010, up slightly from 30.6% in 2005, reflecting increasingly resilient growth.

This report will address:

Which channel is growing the fastest and why?
Are dollar stores the anecdote for a tired economy?
What has Walgreens done to turn its beauty business around?
What is the role of private-label brands in stores like Target, Walgreens, and CVS?
What is the leading product category for these stores and why?
What does the future hold?


CHANNEL DEVELOPMENTS:
A brief summary of market activity and key trends that affected the channel during the past five years.
TOTAL TRADE CLASS SALES:
A review of overall purchase channel sales and a description of subclasses within the channel.
ROLE OF COSMETICS AND TOILETRIES:
A description of sales at the manufacturers’ and retail level by product category and subclass.
PROMOTIONAL ACTIVITY:
A discussion of strategies and campaigns used by retailers to spur sales.
PRIVATE LABEL PRODUCTS:
An overview of special product offers.
SALES BY SUBCLASS:
An overview of sales, developments, and key trends in the channel’s subclasses.
OUTLOOK:
A forecast of the channel’s U.S. cosmetics and toiletries sales and growth through 2017, with commentary on issues and trends likely to influence the performance of the channel and its various categories in the future.

Download our eBook: How to Succeed Using Market Research

Learn how to effectively navigate the market research process to help guide your organization on the journey to success.

Download eBook

Share this report