Beauty Retailing Through U.S. Mass Market Outlets
A comprehensive analysis of the mass market purchase channel, providing an accurate, detailed examination of the competitive landscape at the retail level. Sales for food stores, drug stores, mass merchandisers, dollar stores and warehouse clubs is provided for 27 product categories.
Mass merchandisers remain remained the leading retail outlet for cosmetics and toiletries with a an already strong 31.2% share in 2010, up slightly from 30.6% in 2005, reflecting increasingly resilient growth.
This report will address:
Which channel is growing the fastest and why?
Are dollar stores the anecdote for a tired economy?
What has Walgreens done to turn its beauty business around?
What is the role of private-label brands in stores like Target, Walgreens, and CVS?
What is the leading product category for these stores and why?
What does the future hold?
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