Beauty Retailing Through U.S. Direct Marketing
A comprehensive analysis of the direct marketing purchase channel, providing an accurate, detailed examination of the competitive landscape at the retail level. Sales performance for the channel as a whole and by subclass (person to person, home shopping networks, infomercials, and e-commerce) is provided for 27 product categories.
E-commerce continued to be the biggest growth driver for this channel, increasing at a CAGR of 26.0% between 2005 and 2010, strongly portending significant promise.
This report will address:
What makes this the fastest growing channel?
How are mainstream marketers using the channel?
What is the role of flash/private sales websites in the channel?
What does the future hold?
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