Beauty Retailing Through U.S. Direct Marketing

Beauty Retailing Through U.S. Direct Marketing

A comprehensive analysis of the direct marketing purchase channel, providing an accurate, detailed examination of the competitive landscape at the retail level. Sales performance for the channel as a whole and by subclass (person to person, home shopping networks, infomercials, and e-commerce) is provided for 27 product categories.

E-commerce continued to be the biggest growth driver for this channel, increasing at a CAGR of 26.0% between 2005 and 2010, strongly portending significant promise.

This report will address:

What makes this the fastest growing channel?
How are mainstream marketers using the channel?
What is the role of flash/private sales websites in the channel?
What does the future hold?

A brief summary of market activity and key trends that affected the channel during the past five years.
A review of overall purchase channel sales and a description of subclasses within the channel.
An overview of sales, developments, and key trends in the channel’s subclasses.
A forecast of the channel’s U.S. cosmetics and toiletries sales and growth through 2017, with commentary on issues and trends likely to influence the performance of the channel and its various categories in the future.

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