Acne Care Market in the United States
This report explores the fastest-growing skin care category market in the United States—acne treatments, which records nearly 7% growth in 2014. The healthy increase is primarily driven by the performance of the leading direct sales brands owned by Guthy-Renker, which collectively post almost 12% growth.
This Report Will:
Emphasize key factors that influence the acne treatment category and why.
Highlight the challenges that pose as constraints inhibiting the growth.
Help marketers devise stronger business strategies by understanding the business and competitive environment.
- CATEGORY PERFORMANCE:
- Discusses the overall performance of the acne treatment category, as well as its growth factors and dynamics. It also lists manufacturers’ sales of acne treatments in the United States by brand.
- CATEGORY DEVELOPMENT:
- Examines the most important trends prevalent in the category, which include demographics, new product developments, and challenges posed by the rise of multi-functional products and at-home acne treatment devices.
- Provides analysis of the competitive environment, focusing on the leaders in the industry, including Guthy-Renker, Johnson & Johnson, and Reckitt Beckinser. A brief overview on pricing is included, highlighting the differences between the direct, mass, and luxury trade classes. An analysis of the marketing strategies of the leading companies in the category.
- A forecast of the category’s sales and growth, with commentary on the factors expected to influence this growth.