Market Research Logo

Baby Products

Baby Products

This Key Note Market Update examines the UK market for baby products, focusing on the key trends impacting the marketplace, the political, social and economic factors influencing spending habits and the value of sales in the market over the past 5 years, as well as the future of the market up to 2019. With a recent ‘baby boom’ witnessed following the recession, the UK birth rate has risen in the last few years before witnessing a slight downward trend; subsequent rising demand for baby products has triggered a slight increase in market value of 0.9% in 2014.

The disposable nappies sector is the largest sector in the market; however, the exit of the Huggies brand from the UK market in 2012 and the rise in own-label offerings from the likes of supermarkets and discounters has led many parents to downgrade to non-branded offerings. Environmental factors have also influenced this sector, with the use of ‘green’ reusable and cloth nappies denting sales in the market. Meanwhile, legislative changes to European car safety seat regulations have updated guidelines for parents purchasing infant car seats. As the new i-Size guidelines are rolled out, parents have been forced to update their children’s car seats and new parents are paying high price points for the best recommended products in the market.


Introduction & Definition

REPORT COVERAGE

MARKET SECTORS

Disposable Nappies

Baby Transport and Nursery Furniture

Baby Monitors, Home Safety Equipment and Feeding Equipment

Executive Summary

What’s KEY in the Market?

KEY DRIVERS

MARKET TRENDS

Rising Birth Rates and Baby Population

Rise in Designer Baby Products

The ‘Prince George Effect’ and ‘Princess Charlotte Effect’

ECONOMIC TRENDS

MARKET POSITION

HOW ROBUST IS THE MARKET?

Market Size, Segmentation & Forecasts

MARKET SIZE & SEGMENTATION

The Total Market

Market Sectors

FORECASTS

Future Trends

Future Economic Trends

Forecast Total Market

MARKET GROWTH

Overseas Trade in Updates

GENERAL OVERVIEW

IMPORTS

EXPORTS

Strengths, Weaknesses, Opportunities & Threats

STRENGTHS

WEAKNESSES

OPPORTUNITIES

THREATS

PESTEL

POLITICAL

Childcare Provisions

Working Parents

Maternity and Paternity Rights

Changes to Child Tax Credits

ECONOMIC

Incomes in Different Household Types

Rise in Own-Label and Bargain Shopping

SOCIAL

Older Mothers and Multiple Births

TECHNOLOGICAL

ENVIRONMENTAL

Natural Baby Products and Eco-Nappies

LEGISLATIVE

Update to Car Seat Regulations

Concerns Over Car Seat Safety

Three-Parent Babies

Company Financials

Further Sources

Publications

Government Publications

Other Sources

Key Note Research

 

Download our eBook: How to Succeed Using Market Research

Learn how to effectively navigate the market research process to help guide your organization on the journey to success.

Download eBook

Share this report