Marketing Research and Public Opinion Polling - 2020 U.S. Market Research Report
The 2020 Marketing Research and Public Opinion Polling Market Research Report is one of the most comprehensive and in-depth assessments of the industry in the United States with over 100+ data sets covering 2011-2024.The report includes updated 2020 and 5-year forecasts due to the impact of COVID-19.
This Kentley Insights report includes historical and forecasted market size, product lines, profitability, financial ratios, BCG matrix, statistics by state, operating expense details, organizational breakdown, consolidation analysis, employee productivity, price inflation, pay bands for the top 20 industry jobs, trend analysis and forecasts on companies, locations, employees, payroll, and much more.
The Marketing Research and Public Opinion Polling industry includes companies primarily engaged in systematically gathering, recording, tabulating, and presenting marketing and public opinion data.
This report was developed utilizing the results from extensive business surveys and econometrics. Professionals utilize this report for market sizing, benchmarking, strategic planning, due diligence, cost-cutting, planning, understanding industry dynamics, evaluating opportunities, forecasting, streamlining, gap analysis, and other analyses.
Below are a few of the hundreds of stats from the report:
In 2019, industry sales were $20.6 billion
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Over the past 3 years, the industry has grown at an annual rate of 0%
The report has historical, annual and forecasted growth rates
There are 4,377 companies in the industry
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SALES PER COMPANY
In 2019, the average sales per company was $4.7 million
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INFLATION & PRICING
2020 forecasted inflation is -2.1%
The report has historicals, 4 years of monthly figures, and the 5-year forecast
For unprofitable companies, the average net loss is -12.9%
The report has more on market and profitability dynamics
Employee productivity is $183,581
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2.4% of expenses is spent on health insurance
Benchmark against 24 other expense categories
In 2019, industry operating expenses grew 1.8%
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In 2019, payroll per employee was $60,193
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PAYROLL BY STATE
California averages $81,151 in payroll per employee
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JOB CATEGORIZATION BENCHMARKS
4.7% of employees in the industry are in management positions
Benchmark against 13 other job categories
JOB CATEGORIZATION PAY RANGES
The average industry hourly pay for office and administrative jobs is $17.12
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The above stats represent a small fraction of what you will find in this report.
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