Direct Mail Advertising Industry in the United States - Market Report
KENTLEY INDUSTRY INSIGHTS MARKET REPORT
This Market Report is an in-depth evaluation of the Direct Mail Advertising Industry in the United States. Kentley Insights’ Market Reports are based on billions of data points created from millions of annual comprehensive business surveys. Used for a range of strategic purposes, from due diligence to streamlining to forecasting to evaluating new opportunities, Kentley Market Reports deliver the fact base and insights needed to make better informed decisions. The report has rich benchmarks, trend analysis, and ratios covering industry sales, growth, firms, employment, payroll, OPEX, financial ratios, profitability, state stats, firm size data, productivity, and much more.
This industry comprises establishments primarily engaged in (1) creating and designing advertising campaigns for the purpose of distributing advertising materials (e.g., coupons, flyers, samples) or specialties (e.g., key chains, magnets, pens with customized messages imprinted) by mail or other direct distribution; and/ or (2) preparing advertising materials or specialties for mailing or other direct distribution. These establishments may also compile, maintain, sell, and rent mailing lists.
SELECT STATS IN THIS MARKET REPORT
The Direct Mail Advertising Industry in the United States…
INDUSTRY SIZE & ATTRACTIVENESS
In 2010, industry sales were $11 billion
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In 2009, the average revenue per employee was $240,543
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49% of firms are profitable
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1.5% of revenues are spent on advertising
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SALARY BY STATE BENCHMARKING
California averages $49,810 in compensation per employee
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GEOGRAPHIC EXPANSION ASSESSMENT
State Population per Employee
1 out of 5,500 people in New York work in the industry
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FINANCIAL RATIO BENCHMARKS
The Asset Turnover of the industry is 1.2
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There are 2,476 companies in the industry
Explore the distribution of firms by size, and where the growth is...
SALARY TRENDS BY SIZE OF FIRM
In 2009, average compensation per employee was $43,885