Direct Mail Advertising - 2020 U.S. Market Research Report
The 2020 Direct Mail Advertising Market Research Report is one of the most comprehensive and in-depth assessments of the industry in the United States with over 100 data sets covering 2011-2024.
This Kentley Insights report includes historical and forecasted market size, product lines, profitability, financial ratios, BCG matrix, statistics by state, operating expense details, organizational breakdown, consolidation analysis, employee productivity, price inflation, pay bands for the top 20 industry jobs, trend analysis and forecasts on companies, locations, employees, payroll, and much more.
The Direct Mail Advertising industry includes companies primarily engaged in (1) creating and designing advertising campaigns for the purpose of distributing advertising materials (e.g., coupons, flyers, samples) or specialties (e.g., key chains, magnets, pens with customized messages imprinted) by mail or other direct distribution; and/ or (2) preparing advertising materials or specialties for mailing or other direct distribution. These companies may also compile, maintain, sell, and rent mailing lists.
This report was developed utilizing the results from extensive business surveys and econometrics. Professionals utilize this report for market sizing benchmarking, strategic planning, due diligence, cost-cutting, planning, understanding industry dynamics, evaluating opportunities, forecasting, streamlining, gap analysis, and other analyses.
Review the table of contents to see the data-rich insights, which leaders have come to depend on for their research, strategic, and benchmarking needs.
Below are a few of the hundreds of stats from the report:
In 2019, industry sales were $11 billion
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Over the past 3 years, the industry has declined at an annual rate of -2.1%
The report has historical, annual and forecasted growth rates
There are 2,409 companies in the industry
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SALES PER COMPANY
In 2019, the average sales per company was $4.6 million
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INFLATION & PRICING
2020 forecasted inflation is 3.8%
The report has historicals, 4 years of monthly figures, and the 5-year forecast
For unprofitable companies, the average net loss is -9.1%
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Employee productivity is $252,222
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2.9% of expenses is spent on health insurance
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In 2019, industry operating expenses declined -0.5%
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In 2019, payroll per employee was $52,547
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PAYROLL BY STATE
California averages $57,166 in payroll per employee
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JOB CATEGORIZATION BENCHMARKS
12.5% of employees in the industry are in management positions
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JOB CATEGORIZATION PAY RANGES
The average industry hourly pay for office and administrative jobs is $20.08
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The above stats represent a small fraction of what you will find in this report.
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