The 2019 Direct Mail Advertising Market Research Report is an in-depth evaluation of the industry in the United States.
The report is based on extensive and comprehensive business surveys. This report is utilized for a range of strategic purposes, including benchmarking, due diligence, cost cutting, planning, evaluating opportunities, forecasting, streamlining, and gap analysis. The report includes over 100 insightful data sets, such historical and forecasted industry sales, operating expense details, product line breakdown, financial ratios, benchmarks, wages, profitability, organizational analysis, revenue per employee, state statistics, price inflation, consolidation analysis, firm dynamics, pay ranges for different roles, firm size data, employment, and much more.
This industry includes companies primarily engaged in (1) creating and designing advertising campaigns for the purpose of distributing advertising materials (e.g., coupons, flyers, samples) or specialties (e.g., key chains, magnets, pens with customized messages imprinted) by mail or other direct distribution; and/ or (2) preparing advertising materials or specialties for mailing or other direct distribution. These companies may also compile, maintain, sell, and rent mailing lists.
Below are select highlights from the report:
In 2018, industry sales were $11.2 billion
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Over the past 3 years, the industry has grown at an annual rate of 0%
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There are 2,420 companies in the industry
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SALES PER COMPANY
In 2018, the average sales per company was $SALES PER COMPANY
In 2018, the average sales per company was $4.8 million
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INFLATION & PRICING
2019 forecasted inflation is 2.3%
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For unprofitable companies, the average net loss is PROFITABILITY
For unprofitable companies, the average net loss is -7.8%
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Employee productivity is $RIGHTSIZING ANALYSIS
Employee productivity is $254,244
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2.9% of expenses is spent on health insurance
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In 2018, industry operating expenses declined -1.1%
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In 2018, payroll per employee was $51,383
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PAYROLL BY STATE
California averages $75,206 in payroll per employee
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JOB CATEGORIZATION BENCHMARKS
12.5% of employees in the industry are in management positions
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JOB CATEGORIZATION PAY RANGES
The average industry hourly pay for office and administrative jobs is $20.08
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The above highlights represent a small fraction of what you will find in this report.
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