Direct Mail Advertising - The 2017 U.S. Market Research Report (Covers 2008-2021)
The 2017 Market Research Report on Direct Mail Advertising is an in-depth evaluation of the industry and will provide you with the key insights, trends and benchmarks you need to create a broad and comprehensive diagnostic and understanding of the industry and your company.
This report is utilized for a range of strategic purposes, including benchmarking, due diligence, cost cutting, planning, evaluating opportunities, forecasting, streamlining, and gap analysis. The report covers over 100 insightful data sets, such as historical market size and forecasted growth, operating expense details, product line breakdown, financial ratios, benchmarks, wages, profitability, organizational analysis, employee productivity, state statistics, price inflation, consolidation analysis, firm dynamics, pay ranges for different roles, firm size data, employment, and much more.
The core data is generated from the most comprehensive set of surveys filled out by companies in the industry. Our analysts generate the commentary and forecasts based on industry dynamics and the macroeconomic environment.
Just look at the table of contents or download a free sample report to see the broad and in-depth insights, which leaders have come to depend on for their research, strategic and benchmarking needs.
This industry comprises establishments primarily engaged in (1) creating and designing advertising campaigns for the purpose of distributing advertising materials (e.g., coupons, flyers, samples) or specialties (e.g., key chains, magnets, pens with customized messages imprinted) by mail or other direct distribution; and/ or (2) preparing advertising materials or specialties for mailing or other direct distribution. These establishments may also compile, maintain, sell, and rent mailing lists.
Below are select highlights from the 2017 Market Research Report on Direct Mail Advertising:
INDUSTRY SIZE & ATTRACTIVENESS
In 2016, industry sales were $11.5 billion Buy now for historical and forecasted market size
Over the past 3 years, the industry has grown at an annual rate of 1.2% Buy now for historical, annual and forecasted growth rates
There are 2,376 companies in the industry Learn more about the historical and forecasted industry composition
SALES PER COMPANY
In 2016, the average sales per company was $4.8 million Buy now for historical and forecasted sales per company
INFLATION & PRICING
2017 forecasted inflation is 1.2% Buy now for historical industry inflation and the 5-year forecast
COMPANY SIZE BENCHMARKS
From 2009 to 2015, the number of companies with 20-99 employees declined -17.6% Discover many more insights by size of company
For unprofitable companies, the average net loss is -8.6% Buy now to learn more about profitability dynamics
FINANCIAL RATIO BENCHMARKS
Companies average a Fixed Asset Turnover ratio of 4.2 Benchmark nine other important financial ratios
Employee productivity is $252,556 Buy now for historical and forecasted employee productivity
2.9% of expenses are spent on health insurance Benchmark against 24 other expense categories
In 2016, industry operating expenses grew 2.1% Buy now for historical and forecasted OPEX
In 2016, payroll per employee was $48,281 Get the full picture with historicals and the 2017 and 5-year forecasts
PAYROLL BY STATE
California averages $55,428 in payroll per employee Buy now for payroll stats on other states
JOB CATEGORIZATION BENCHMARKS
11.1% of employees in the industry are in management positions Benchmark against 13 other job categories
JOB CATEGORIZATION PAY RANGES
The average industry hourly pay for office and administrative jobs is $18.9 Buy now for the bottom 10%, 25%, average, top 75% and 90% pay ranges in 14 job categories
The above highlights represent a small fraction of what you will find in this report.
Purchase the 2017 Market Research Report on Direct Mail Advertising now to unlock the insight from one of the most trusted research firms.