The 2021 Broadcasting (except Internet) Market Research Report is one of the most comprehensive and in-depth assessments of the industry in the United States with over 100+ data sets covering 2012-2025.
This Kentley Insights report includes historical and forecasted market size, product lines, profitability, financial ratios, BCG matrix, statistics by state, operating expense details, organizational breakdown, consolidation analysis, employee productivity, price inflation, pay bands for the top 20 industry jobs, trend analysis and forecasts on companies, locations, employees, payroll, and much more.
The Broadcasting (except Internet) industry includes companies primarily engaged in creating content or acquire the right to distribute content and subsequently broadcast the content. The Radio and Television Broadcasting industry group includes companies that operate broadcasting studios and facilities for over the air or satellite delivery of radio and television programs of entertainment, news, talk, and the like. The Cable and Other Subscription Programming industry group includes companies operating studios and facilities for the broadcasting of programs that are typically narrowcast in nature (limited format, such as news, sports, education, and youth-oriented programming) on a subscription or fee basis.
This report was developed utilizing the results from extensive business surveys and econometrics. Professionals utilize this report for market sizing, benchmarking, strategic planning, due diligence, cost-cutting, planning, understanding industry dynamics, evaluating opportunities, forecasting, streamlining, gap analysis, and other analyses.
Below are a few of the hundreds of stats from the report:
In 2019, industry sales were $168.9 billion
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Over the past 3 years, the industry has grown at an annual rate of 4.8%
The report has historical, annual and forecasted growth rates
There are 4,755 companies in the industry
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SALES PER COMPANY
In 2019, the average sales per company was $35.5 million
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INFLATION & PRICING
2019 inflation was 0.7%
The report has historicals, 4 years of monthly figures, and 2021 & 5-year forecast
For unprofitable companies, the average net loss is -27.8%
The report has more on market and profitability dynamics
Employee productivity is $596,824
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1.7% of expenses is spent on health insurance
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In 2019, industry operating expenses grew 1.5%
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In 2019, payroll per employee was $88,971
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PAYROLL BY STATE
California averages $99,463 in payroll per employee
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JOB CATEGORIZATION BENCHMARKS
7.5% of employees in the industry are in management positions
Benchmark against 13 other job categories
JOB CATEGORIZATION PAY RANGES
The average industry hourly pay for office and administrative jobs is $20.78
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The above stats represent a small fraction of what you will find in this report.
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