Advertising and Public Relations - 2023 U.S. Market Research Report with Updated Recession Forecasts
The 78-page 2023 Advertising and Public Relations Market Research Report is one of the most comprehensive and in-depth assessments of the industry in the United States with over 100+ data sets covering 2014-2027.
This Kentley Insights report is full of industry insights including historical and forecasted market size, revenue and industry breakdowns by product lines, size of company, concentration segmentation, business structure, customer type, state and MSA, profitability, financial ratios, balance sheet benchmarks, BCG matrix, extensive statistics by state and MSA, operating expense details, workforce composition, industry consolidation analysis, sector benchmarks, employee productivity, price inflation, pay bands for the top 20 industry jobs, trend analysis and forecasts on numerous industry statistics including companies, locations, employees, pay, and much more.
The Advertising and Public Relations industry group includes companies primarily engaged in creating mass media advertising or public relation campaigns; placing advertising in media for advertisers or advertising agencies; selling media time or space to advertisers or advertising agencies for media owners; creating and implementing indoor or outdoor display advertising campaigns; creating and implementing direct mail advertising campaigns; delivering (except by mail) advertising materials or samples; creating and implementing specialty advertising campaigns; providing related services, such as sign painting and lettering, welcoming services and window trimming services.
This report was developed utilizing the results from extensive business surveys and econometrics. Professionals utilize this report for market sizing, industry analysis, benchmarking, forecasting, strategic planning, market analysis, due diligence, valuation, sales & marketing strategy, operational streamlining, organizational strategy, evaluating opportunities, and many other analyses.
Review the 78-page table of contents or download a sample report to see the data-rich insights, which leaders have come to depend on for their research, strategic, and benchmarking needs.
Below are a few of the hundreds of stats from the report:
In 2022, industry sales were $169.6 billion
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Over the past 3 years, the industry has grown at an annual rate of 10.6%
The report has historical, annual and forecasted growth rates
There are 34,690 companies in the industry
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SALES PER COMPANY
In 2022, the average sales per company was $4.9 million
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INFLATION & PRICING
2021 inflation was 0.2%
The report has historicals (2014-2022), 4 years of monthly figures, and 2023 & 5-year forecast
For unprofitable companies, the average net loss is -13%
The report has more on market and profitability dynamics
Employee productivity is $322,800
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2.9% of expenses is spent on health insurance
Benchmark against 24 other expense categories
In 2022, industry operating expenses grew 14.5%
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In 2022, payroll per employee was $75,928
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PAYROLL BY STATE
California averages $78,740 in payroll per employee
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JOB CATEGORIZATION BENCHMARKS
14.4% of employees in the industry are in management positions
Benchmark against 13 other job categories
JOB CATEGORIZATION PAY RANGES
The average industry hourly pay for office and administrative jobs is $22.77
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The above stats represent a small fraction of what you will find in this report.
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