Advertising Agencies - US Industry Market Research Report (Covers 2010-2023)
The 2019 Advertising Agencies Market Research Report is an in-depth assessment of the industry in the U.S. with over 100+ data sets covering 2010-2023.
The Advertising Agencies industry includes companies primarily engaged in creating advertising campaigns and placing such advertising in periodicals, newspapers, radio and television, or other media. These companies are organized to provide a full range of services (i.e., through in-house capabilities or subcontracting), including advice, brand strategy and management, creative services, account management, production of advertising material, media planning, and buying (i.e., placing advertising).
Our analysts created the report utilizing extensive business surveys and econometrics. Professionals utilize this report for market sizing, growth planning, benchmarking, due diligence, cost-cutting, strategic planning, understanding industry dynamics, evaluating opportunities, forecasting, streamlining, and gap analysis. The report includes insightful industry data sets such as historical and forecasted industry sales, operating expense details, product line breakdown, BCG matrix, financial ratios, benchmarks, payroll, state statistics, profitability, organizational analysis, revenue per employee, price inflation, consolidation analysis, firm dynamics, pay ranges for different roles, firm size data, employment, data by state, and much more.
Below are select highlights from the report:
In 2018, industry sales were $53.6 billion
Purchase now for historical and forecasted market size
Over the past 3 years, the industry has grown at an annual rate of 5.1%
The report has historical, annual and forecasted growth rates
There are 12,426 companies in the industry
Learn more about the historical and forecasted industry composition
SALES PER COMPANY
In 2018, the average sales per company was $4.1 million
Purchase now for historical and forecasted sales per company
INFLATION & PRICING
2019 forecasted inflation is 2%
The report has historicals, 4 years of monthly figures, and the 5-year forecast
For unprofitable companies, the average net loss is -9.7%
The report has more on market and profitability dynamics
Employee productivity is $262,691
Learn more about historical and forecasted employee productivity
2.9% of expenses is spent on health insurance
Benchmark against 24 other expense categories
In 2018, industry operating expenses grew 1.6%
Purchase now for historical and forecasted OPEX
In 2018, payroll per employee was $82,563
Get the full picture with historicals and the 2019 and 5-year forecasts
PAYROLL BY STATE
California averages $100,662 in payroll per employee
Purchase now for payroll stats on other states
JOB CATEGORIZATION BENCHMARKS
12.5% of employees in the industry are in management positions
Benchmark against 13 other job categories
JOB CATEGORIZATION PAY RANGES
The average industry hourly pay for office and administrative jobs is $20.08
Purchase now for the bottom 10%, 25%, average, top 75% and 90% pay ranges in 14 job categories
The above highlights represent a small fraction of what you will find in this report.
Purchase the 2019 Advertising Agencies Market Research Report now to unlock the insight from one of the most trusted research firms.
Learn how to effectively navigate the market research process to help guide your organization on the journey to success.Download eBook