This 2016 Insights & Benchmarking Report is primarily used to for strategic analysis and due diligence of companies and opportunities in the Advertising Agencies industry. Providing a 360-degree view of the industry, there are over 100+ revenue, cost, financial and organizational benchmarks in this report.
Understand how this report can address your needs by reviewing the table of contents or downloading the sample report. Covering the U.S., this report is based on comprehensive surveying of the industry.
This industry comprises establishments primarily engaged in creating advertising campaigns and placing such advertising in periodicals, newspapers, radio and television, or other media. These establishments are organized to provide a full range of services (i.e., through in-house capabilities or subcontracting), including advice, creative services, account management, production of advertising material, media planning, and buying (i.e., placing advertising).
Below are select highlights from the Insights & Benchmarking Report on the Advertising Agencies industry:
INDUSTRY SIZE & ATTRACTIVENESS
In 2014, industry sales were $42.5 billion Find out the 2015 revenues and historical and projected growth
Over the past 3 years, the industry has grown at an annual rate of 3.1% Learn the 2009-2015 historical figures and the 2016 and 5 year forecasts
There are 12,304 companies in the industry Learn the 2009-2015 historical figures and the 2016 and 5 year forecasts
SALES PER CAPITA
In 2015, the sales per capita in California was $153 for Advertising Agencies Learn the sales per capita of other states
SALES PER ESTABLISHMENT
In 2015, the average sales per establishment was $3.5 million Discover historical and forecasted sales per establishment
INFLATION & PRICING
2013 Inflation was 1.6% Learn the 2009-2015 historical figures and the 2016 and 5 year forecasts
COMPANY SIZE BENCHMARKS
From 2009 to 2015, the number of companies with 10-99 employees declined -0.5% Find out many more insights by size of company
For profitable companies, the average net income is 7.2% Discover more about industry profitability
FINANCIAL RATIO BENCHMARKS
The asset to liabilities ratio of the industry is 1.5 Benchmark nine other important financial ratios
The average revenue per employee is $243,982 Learn the 2009-2015 historical figures and the 2016 and 5 year forecasts
2.7% of revenues is spent on health insurance Benchmark against 24 other expense categories
In 2015, industry operating expenses grew 2.1% Learn how much operating expenses grew per company and establishment
In 2015, payroll per employee was $79,541 Get the full picture of the 2009-2015 historical figures and the 2016 and 5 year forecasts
PAYROLL BY STATE
California averages $97,317 in payroll per employee Learn the payroll stats on other states
JOB CATEGORIZATION BENCHMARKS
19.7% of the jobs in the industry are administrative positions Benchmark against 13 other job categories
JOB CATEGORIZATION PAY RANGES
The average industry hourly pay for office and administrative jobs is $18.31 Discover the bottom 10%, 25%, average, top 75% and 90% pay ranges in 14 job categories
The above highlights represent a very small fraction of what you will find in this report.
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