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India Online Fashion Market to 2021 - Elevating Sales in Tier II and Tier III Cities is expected to Fuel the Market in Future

Ken Research announced its latest publication on ""India Online Fashion Market to 2021 – Elevating Sales in Tier II and Tier III Cities is expected to Fuel the Market in Future"" provides a comprehensive analysis of the online fashion retail market in India. The report includes the cumulative GMV generated by the market players from the sales of online fashion products, including apparel, footwear and accessories. Further, the market in the study is differentiated on the basis of tier cities into tier I, tier II, and tier III cities and by four price segments – economy, mass, premium, and elite. The study also highlights the detailed information about logistics procedure, new trends, challenges in online fashion market and government regulations pertaining to the market, which will guide new entrants to plan their strategies accordingly. Various marketing analysis factors such as Porter's five forces analysis are also added in the study for clear understanding about the factors responsible for present scenario of the market. The future analysis of overall India online fashion market has also been discussed along with recommendations from analyst view.

A phenomenal increase in the number of internet users over the years along with the rise in smartphone users in the country acted as a driver for the online fashion market, making online players record a GMV of INR ~ crores in FY'2016 from INR ~ crores in FY'2015. Convenience to purchase online, rising disposable income of people in India, easy availability of branded products and rising demand for ecommerce products in Tier II and Tier III cities are other major factors which have augmented the growth of online fashion market in India."


1. Executive Summary
Market Potential
Market Segmentation
Trends and Developments
Competitive Landscape
Future Analysis and Projections
2. Research Methodology
2.1. Market Definitions
2.2. Market Size and Modeling
Approach – Market Sizing
Market Sizing- India Online Fashion Market
Limitations
3. India Online Fashion Market Introduction
4. Comparative Analysis of Online Fashion Market in India With offline Market
Offline and Online Fashion Market
Proportion of Fashion in India Retail E-Commerce Market
Investment Layout
Margins
5. Business Models in Online Fashion Market
Marketplace Model
Inventory Led Model
6. Logistics Handling in India Online Fashion Market
Major Challenges in Logistics Handling for Online Fashion
Key Facts about Logistics for Major Online Fashion Companies
Selection Criteria for Logistics Partners
7. India Online Fashion Market Size by GMV, FY’2015-FY’2016
7.1. By GMV, FY’2015-FY’2016
8. India Online Fashion Market Segmentation
8.1. By Apparel, Footwear and Fashion Accessories, FY’2015-FY’2016
8.1.1. By Apparel Market
By Women, Men and Kids, FY’2016
8.1.2. By Footwear Market
By Women, Men and Kids, FY’2016
By Shoes, Sandals, Flip-Flops and Others, FY’2016
8.1.3. By Fashion Accessories Market
By Women, Men and Kids, FY’2016
By Sunglasses, Handbags & Wallets, Jewelry, Belts & Ties and Others, FY’2016
8.2. By Demand from Tier Cities, FY’2015- FY’2016
8.3. By Price Range, FY’2015- FY’2016
9. Consumer Profile for India Online Fashion Market
10. Regulatory Landscape on India Online Fashion Market
10.1. Sole Proprietorship
10.2. Limited Liability Partnership (LLP)
10.3. Private Limited Company
Foreign Direct Investment in India Ecommerce Market
11. Trends and Developments in India Online Fashion Market
Launch of Premium Services by Online Retailers
Entry of New Players in Online Fashion Segment
Offering of Personalization Services by Online Portals
Rising Demand for Ready to Wear Apparel
Launch of Private Label Products by Fashion Portals
Social Media Emerging as a Marketplace
Influx of Foreign Brands
Online Fashion Markets Gaining Momentum in Tier II and Tier III Cities
12. Porter’s Five Forces Analysis for India Online Fashion Market
13. Competitive Landscape of Major Players in Online Fashion Market
13.1. Market Share of Players in India Online Fashion Market, FY’2016
14. Company Profiles for Major Players in Online Fashion Market
14.1.1. Flipkart Online Services Private Limited
14.1.2. Amazon India
14.1.3. Snapdeal
14.1.4. Jabong
14.1.5. Myntra
14.1.6. Limeroad
14.1.7. Craftsvilla
14.1.8. Zivame
14.1.9. Voonik
14.1.10. Yepme
14.1.11. Koovs
14.1.12. Abof
14.1.13 Shopclues
15. India Online Fashion Market Future Outlook and Projections, FY’2017-FY’2021
India Online Fashion Market Segmentation Future Outlook and Projections by Apparel, Footwear, and Accessories, FY’2017-FY’2021
India Online Fashion Market Segmentation Future Outlook and Projections Tier Cities (Tier I, Tier II, and Tier III Cities), FY’2017-FY’2021
Future Strategies by Key Market Players Expected to Drive Market during Forecast Period
16. Analyst Recommendations
17. Macroeconomic Indicators in India Online Fashion Market
17.1. Urban Population in India, 2010-2020
17.2. Internet Users in India, 2010-2020
17.3. Private Final Consumption Expenditure of India, FY’2011-FY’2021
17.4. India Retail E-Commerce Market Size, 2010-2020
17.5. Smartphone users in India, 2010-2020
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LIST OF FIGURES
Figure 3 1: Average Retail E-Commerce Revenue per User in India in INR, CY2015-CY2016
Figure 3 2: Number of Online Retail Shoppers in India in Million, 2015-2016
Figure 3 3: Conversion Rates for Online Shopping in Different Tier Cities on the Basis of Percentage (%), 2016
Figure 4 1: Comparison of India Overall Fashion Market and India Online Fashion Market on the Basis of GMV in INR Billion, FY’2016
Figure 4 2: Comparison of India Offline Fashion Market and India Online Fashion Market on the Basis of GMV in Percentage, FY’2016
Figure 4 3: Comparison of India Online Retail Market and India Fashion E-Commerce Market on the Basis of GMV in INR Billion, FY’2016
Figure 4 4: Contribution of Online Fashion Market in Overall Online Retail Market on the Basis of GMV in Percentage, FY’2016
Figure 5 1: Marketplace Model for Online Fashion Market in India
Figure 5 2: Inventory Led Model for Online Fashion Market in India
Figure 6 1: Supply Chain Model for Online E-Commerce Companies in India
Figure 6 2: Component of Logistics Cost for E-Commerce Companies on the Basis of Total Logistics Cost in Percentage (%), 2016
Figure 7 1: India Online Fashion Market Size on the Basis of GMV in INR Crores, FY’2015-FY’2016
Figure 8 1: India Online Fashion Market Segmentation by Apparel, Footwear and Accessories on the Basis of GMV in Percentage (%), FY’2015-FY’2016
Figure 8 2: India Online Fashion Market Segmentation by Demand from Tier Cities (Tier I, Tier II, Tier III) on the basis of GMV in Percentage (%), FY’2015-FY’2016
Figure 8 3: India Online Apparel and Footwear Market Segmentation by Price (Economy, Mass, Premium, Elite) on the basis of GMV in Percentage, FY’2015-FY’2016
Figure 9 1: Consumer Profiles for Online Shoppers on the Basis of Frequency to Purchase Fashion Products, 2016
Figure 9 2: Consumer Profiles for Online Shoppers on the Basis of Challenges in Buying Online Fashion Products, 2016
Figure 9 3: Consumer Profiles for Online Shoppers on the Basis of Reasons to Purchase Fashion Products, 2016
Figure 9 4: Consumer Profiles for Online Shoppers on the Basis of Criteria to Choose Online Retailer to Buy Fashion Products, 2016
Figure 9 5: Consumer Profiles for Online Shoppers on the Basis of Promotional Activities that Attract People to Buy Fashion Products Online, 2016
Figure 9 6: India Online Fashion Market Consumer Profile by Age Group (Below 18 years, 18 to 30 Years, 31 to 45 Years, More than 45 Years) on the Basis of Number of Orders Received, FY’2016
Figure 9 7: India Online Fashion Market Consumer Profile by Weekday and Weekend on the Basis of Number of Orders Received, FY’2016
Figure 9 8: India Online Fashion Market Consumer Profile by COD and Online Payments on the Basis of Number of Orders Received, FY’2016
Figure 11 1: Social Network Users in India in Million, 2011-2016
Figure 12 1: Porter’s Five Forces Analysis for India Online Fashion Market
Figure 13 1: Market Share of Major Players in India Online Fashion Market on the Basis of GMV in Percentage (%), FY’2016
Figure 14 1: Flipkart Valuation Trajectory in USD Million, October 2009-August 2016
Figure 14 2: Flipkart Financial Performance on the Basis of Net Revenues in INR Crore, FY’2014–FY’2016
Figure 14 3: Amazon India Financial Performance on the Basis of Revenue in INR Crore, FY’2014–FY’2016
Figure 14 4: Snapdeal Valuation Trajectory in USD Million, January 2011-February 2016
Figure 14 5: Snapdeal Financial Performance on the Basis of Overall Net Revenues in INR Crore, FY’2014 – FY’2016
Figure 14 6: Jabong Financial Performance on the Basis of Revenues in INR Crore, 2013-2015
Figure 14 7: Jabong Financial Performance on the Basis of GMV in INR Crore, CY’2013-CY’2015
Figure 14 8: Myntra Financial Performance on the Basis of Revenues in INR Crore, FY’2014–FY’2016
Figure 14 9: Myntra Financial Performance on the Basis of Gross GMV in INR Crore, FY’2014 – FY’2016
Figure 14 10: Limeroad Financial Performance on the Basis of Net Revenues in INR Crore, FY’2014–FY’2016
Figure 14 11: Limeroad Financial Performance on the Basis of Gross GMV in INR Crore, FY’2014 – FY’2016
Figure 14 12: Craftsvilla Financial Performance on the Basis of Net Revenues in INR Crore, FY’2014–FY’2016
Figure 14 13: Craftsvilla Financial Performance on the Basis of Gross GMV in INR Crore, FY’2014 – FY’2016
Figure 15 1: Future Outlook and Projections for India Online Fashion Market on the basis of GMV in INR Crores, FY’2017-FY’2021
Figure 15 2: Future Projections for India Online Fashion Market Segmentation by Apparel, Footwear and Accessories on the Basis of GMV in Percentage (%), FY’2017-FY’2021
Figure 15 3: Future Projections for India Online Fashion Market Segmentation by Demand from Tier Cities ( Tier I, Tier II, Tier III) on the Basis of GMV in Percentage (%), FY’2017-FY’2021
Figure 17 1: Urban Population of India in Million, CY’2010-CY’2020
Figure 17 2: Internet Users in India in Millions, 2010-2020
Figure 17 3: Private Final Consumption Expenditure in India in INR Billion, FY2011- FY’2021
Figure 17 4: India Retail E-Commerce Market Size on the Basis of Revenues in INR Billion, 2010-2020
Figure 17 5: Smartphone Users in India in Million, 2010-2020
LIST OF TABLES
Table 3 1: Key Online Fashion Market Players Operating in India and their Total Investments and Key Investors
Table 4 1: Cost Analysis for Online and Offline Fashion Merchandisers
Table 4 2: Margin Scenario of Some Leading Fashion Brands in India
Table 5 1: Current Business Model of Online Retail Companies in India
Table 6 1: Parameters Involved in Logistics in Online Fashion Market in India including Process of Handling, Vendor Instructions and Reverse Logistics with Rationale
Table 6 2: Key Logistics Parameters for Major Online Fashion Portals in India, 2016
Table 6 3: Recent Developments by Major Online Fashion Portals in India, 2015
Table 6 4: Selection Criteria of Logistics Partners for Online Fashion Companies in India
Table 7 1: Rationale and Description for India Online Fashion Market Size by GMV, FY’2015-FY’2016
Table 8 1: Rationale and Description for India Online Fashion Market Segmentation by Apparel, Footwear and Fashion Accessories, FY’2015-FY’2016
Table 8 2: India Online Fashion Market Segmentation by Apparel, Footwear and Fashion Accessories on the Basis of GMV in INR Crores, FY’2015-FY’2016
Table 8 3: Rationale and Description for India Online Apparel Market Segmentation by Women, Men and Kids, FY’2016
Table 8 4: India Online Apparel Market Segmentation by Women, Men and Kids on the Basis of GMV in Percentage and INR Crores, FY’2016
Table 8 5: Rationale and Description for India Online Footwear Market Segmentation by Women, Men and Kids, FY’2016
Table 8 6: India Online Footwear Market Segmentation by Women, Men and Kids on the Basis of GMV in Percentage (%) and INR Crores, FY’2016
Table 8 7: Rationale for India Online Footwear Market Segmentation by Shoes, Sandals, Flip-Flops and Others, FY’2016
Table 8 8: India Online Footwear Market Segmentation by Shoes, Sandals, Flip-Flops and Others on the Basis of GMV in Percentage and INR Crores, FY’2016
Table 8 9: Rationale and Description for India Online Fashion Accessories Market Segmentation by Women, Men and Kids, FY’2016
Table 8 10: India Online Fashion Accessories Market Segmentation by Women, Men and Kids on the Basis of GMV in INR Crores, FY’2016
Table 8 11: Rationale For India Online Fashion Accessories Market Segmentation by Watches, Sunglasses, Handbags & Wallets, Jewelry, Belts & Ties and Others, FY’2016
Table 8 12: India Online Fashion Accessories Market Segmentation by Watches, Sunglasses, Handbags & Wallets, Jewellery, Belts & Ties and Others on the Basis of GMV in Percentage and INR Crores, FY’2016
Table 8 13: Rationale and Description for India Online Fashion Market Segmentation by Demand from Tier Cities (Tier I, Tier II, Tier III), FY’2015 – FY’2016
Table 8 14: India Online Fashion Market Segmentation by Demand from Tier Cities (Tier I, Tier II, Tier III) on the Basis of GMV in INR Crores, FY’2015-FY’2016
Table 8 15: Rationale and Description for India Online Apparel and Footwear Market Segmentation by Price Range (Economy, Mass, Premium, Elite), FY’2015–FY’2016
Table 8 16: India Online Apparel and Footwear Market Segmentation by Price (Economy, Mass, Premium and Elite) on the Basis of GMV in INR Crores, FY’2015-FY’2016
Table 9 1: Rationale and Description for Consumer Profile in India Online Fashion Market on the Basis of Age Group, Orders and Type of Payment, FY’2016
Table 10 1: Regulations for Sole-Proprietorship E-commerce Business
Table 10 2: Regulations for Limited Liability Partnership Ecommerce Business
Table 10 3: Regulations for Private Limited Company Ecommerce Business
Table 11 1: Comparison of Amazon, Flipkart and Snapdeal Premium Plans
Table 11 2: List of New Players Entered into India Online Fashion Market, their Launch Year and Key Rationale, 2014-2016
Table 11 3: Financial Performance of Ready-to-Made Wear Indian Brands on the Basis of Gross Revenue in INR Crore, FY’2015-FY’2016
Table 11 4: Major Companies Using Social Media Platform for Online Fashion Products
Table 12 1: Porter’s Five Forces Analysis for India Online Fashion Market
Table 13 1: Comparative Analysis of Major E-Commerce Portals in India Online Fashion Market, 2016
Table 13 2: Rationale for Market Share of Players in India Online Fashion Market on the Basis of GMV in INR Crores, FY’2016
Table 14 1: Company Profile of Flipkart Including Company Overview, Business Strategies, USP, Average Order Size for Fashion, GMV, Order Splits, Number of Warehouse and Other
Table 14 2: Funds Raised by Flipkart and Key Investors
Table 14 3: Company Profile of Amazon India Including Company Overview, Business Strategies, USP, Average Order Size for Fashion, GMV, Order Splits, Number of Warehouse and Other
Table 14 4: Fee Structure for Amazon India, 2016
Table 14 5: Company Profile of Snapdeal Including Company Overview, Business Strategies, USP, Average Order Size for Fashion, GMV, Order Splits, Number of Warehouse and Other
Table 14 6: Series of Funds Raise by Snapdeal and Key Investors
Table 14 7: Company Profile of Jabong Including Company Overview, Business Strategies, USP, Average Order Size for Fashion, GMV, Order Splits, Number of Warehouse and Other
Table 14 8: Company Profile of Myntra Including Company Overview, Business Strategies, USP, Average Order Size for Fashion, GMV, Order Splits, Number of Warehouse and Other
Table 14 9: Company Profile of Limeroad Including Company Overview, Business Strategies, USP and Other Parameters
Table 14 10: Company Profile of Craftsvilla Including Company Overview, Business Strategies, USP and Others
Table 14 11: Company Profile of Zivame Including Company Overview, Business Strategies, USP, Average Order Size for Fashion, GMV, Order Splits, Number of Warehouse and Other
Table 14 12: Company Profile of Voonik Including Company Overview, Business Strategies, USP, Average Order Size for Fashion, GMV, Order Splits, Number of Warehouse and Other
Table 14 13: Company Profile of Yepme Including Company Overview, Business Strategies, USP, Average Order Size for Fashion, GMV, Order Splits, Number of Warehouse and Other
Table 14 14: Company Profile of Koovs Including Company Overview, Business Strategies, USP, Average Order Size for Fashion, GMV, Order Splits, Number of Warehouse and Other
Table 14 15: Company Profile of Abof Including Company Overview, Business Strategies, USP, Average Order Size for Fashion, GMV, Order Splits, Number of Warehouse and Other
Table 14 16: Company Profile of Shopclues Including Company Overview, Business Strategies and Other Parameters
Table 15 1: Future Outlook for India Online fashion Market on the Basis of GMV, FY’2017-FY’2021
Table 15 2: Future Projections for India Online Fashion Market Segmentation by Apparel, Footwear and Accessories on the Basis of GMV in INR Crores, FY’2017-FY’2021
Table 15 3: Future Projections for India Online Fashion Market Segmentation by Demand from Tier Cities (Tier I, Tier II, Tier III) on the Basis of GMV in INR Crores, FY’2017-FY’2021
Table 15 4: Future Strategies Adopted by Key Market Players in India Online Fashion Market
Table 16 1: Analyst Recommendations for India Online Fashion Market
Table 17 1: Rationale for Urban Population in India, 2010 - 2020
Table 17 2: Rationale for Internet Users in India, 2010 - 2020
Table 17 3: Rationale for Private Final Consumption Expenditure of India, FY’2011-FY’2021
Table 17 4: Rationale for India Retail E-Commerce Market Size, 2010-2020
Table 17 5: Rationale for Smartphone Users in India, 2010-2020

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