India Healthcare Products Brand Awareness Survey

India Healthcare Products Brand Awareness Survey


Majority of the Home Healthcare users are males aged 18-30, with the most residing in Delhi, and incomes of 0-10 Lakh INR. Majority of the survey participants use Home Healthcare devices for personal use, with a strong preference for Dr Trust products.

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Dr Trust Brand Loyalty and Influence Analysis

Brand Recognition: Majority can identify Dr Trust products among other brands, showing notable brand awareness.

Brand Switching Potential: High willingness to switch to Dr Trust for enhanced features or quality, indicating competitive strength.

Influence of Recommendations: Trust-based recommendations greatly sway the choice towards Dr Trust products, underscoring the value of credible endorsements.

Impact of Online Reviews: Positive online reviews significantly boost confidence in Dr Trust, emphasizing the brand’s online reputation management.

Competitive Landscape:

Among non-Dr Trust users, around 10% recognize the brand, predominantly through healthcare expert endorsements and word-of-mouth, indicating a strong reputation and significant market presence. Dr Trust is expanding its market presence, guided by high-quality product and strong endorsements from healthcare professionals and effective brand outreach, leading to notable customer acquisition and loyalty. High familiarity and utilization for Dr Trust's BP Monitors reflect strong market adoption, affirming the brand's reputation and indicating potential for extending its healthcare range.

Expanded Product Range: Customers seek a wider selection of home healthcare devices, suggesting an opportunity for Dr Trust to innovate beyond current offerings and meet the growing demand for comprehensive health management tools at home.

Cost Accessibility: Market feedback indicates a need for high-quality yet affordable healthcare devices, emphasizing the potential for Dr Trust to attract a broader customer base by balancing quality with competitive pricing.

Innovative Care Solutions: There's an appetite for new preventive care products, like high-tech sunscreens and serums. Integrating technology for health monitoring and user-friendly interfaces could position Dr Trust as a leader in proactive healthcare.

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1. Survey Demographics
2. Home Healthcare products by brands 
2.1 Purchase Considerations and Product Selection
2.2 Product Performance and Quality
2.3 Brand Visibility and Reputation
3. Home Healthcare products 
3.1 Awareness and Brand Recall
3.2 Product Offering
3.3 Quality of Product Offerings
3.4 Perception on Pricing
3.5 Product Fulfilment and Availability
3.6 Brand Image
3.7 CSAT and NPS
4. Research Methodology
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