Market Research Logo

World Veterinary Health Products (Animal Pharmaceuticals, Vaccines, OTC and Performance Enhancers)

The multi-billion veterinary health products market, though smaller in opportunity as compared with the human health sector, offers significant return on investment, primarily driven by lower risk and faster product development cycles. The veterinary health products market has remained resilient over the economic downturns of the past 2 decades.

This report, World Veterinary Health Products, takes a look at veterinary health products for both companion (pet) animals, and production animals (livestock and poultry) and the opportunity for existing players and new entrants in three segments:

  • Pharmaceuticals (including Parasiticides, Anti-infectives, NSAIDS, Cardiovasculars, Hormones, CNS, Others)
  • Veterinary (Pet) OTC Products (Parasiticides, NSAIDS, Vitamins, GI Disorders, Cold and Cough, Others)
  • Performance Enhancers
  • Veterinary Vaccines
For each segment, the report includes pet and production animal demographic information, market forecasts to 2014, major products in the industry, trends affecting business planning, and competitive activity. Revenues are provided for U.S., Europe and Rest of World. This report profiles the following key companies in this industry: This report profiles the following key companies in this industry:
  • Alpharma Animal Health
  • Adisseo France S.A.S.
  • BASF International
  • Bayer Healthcare
  • Boehringer Ingelheim GmbH
  • DSM Nutritional Products, Inc.
  • Elanco Animal Health
  • Fort Dodge Animal Health
  • Heska Corporation
  • Intervet Schering Plough Animal Health
  • Merial Animal Health Ltd.
  • Novartis Animal Health Inc.
  • Virbac SA
  • Pfizer Animal Health
This report was constructed with secondary research into annual reports, government health data, trade and medical journals, supplemented with phone and email interviews with executives and experts in the industry. Interviews were used to test assumptions and fix forecasts in the report.


New York, May 5, 2009 — The companion animal medical market has witnessed strong growth due to increased pet ownership around the world and the growing bond between owners and their pets, leading companies to ramp up their offerings of pet care and luxury services, ranging from cancer and arthritis treatments to cat and dog massages, acupuncture, and specialty services. But a new report from leading life science market research publisher Kalorama Information, World Veterinary Health Products (Animal Pharmaceuticals, Vaccines, OTC and Performance Enhancers), notes that price sensitivity and an improved distribution network are leading many pet owners to forgo visiting the vet in favor of purchasing OTC products directly.

The high cost of prescription drugs is creating increasingly price sensitive customers who are being driven to OTC brands, a trend that is being amplified by the current recession. Also, the rising demand for pet nutraceuticals, including anti-parasitics and products for treating joint mobility, is fueling growth on the OTC front. Kalorama estimates the $4.9 billion market for OTC products to grow 5.2% annually through 2014.

Some manufacturers are developing separate OTC brand identities for their products in partnership with OTC manufacturers. For instance, Merial introduced an OTC version of its Ivemectin brand in order to compete in both the Rx and OTC markets for anti-protozoals in pet care.

Because many veterinary health products are conversions of human pharmaceuticals, most veterinary companies have thrived as smaller divisions of the bigger companies. As such, they are facing the same issues as their parent companies, including the impact of rising R&D costs, pricing pressures, a reduction in new product innovation, generic threats, and customer price sensitivity in favor of more OTC products.

“While manufacturers’ current product lines continue to generate revenue, they are finding that sales by veterinarians are decreasing as consumers shift to alternate sales channels and OTC products,” notes Bruce Carlson, publisher of Kalorama Information. “Part of the reason is the economy but it’s also because it’s been made easy for consumers. They can buy OTC products on the internet, or in pet stores, supermarkets and other superstores, which is leading to price erosion and commoditization.”

Kalorama Information’s new report, World Veterinary Health Products (Animal Pharmaceuticals, Vaccines, OTC and Performance Enhancers), discusses the issues and major trends driving the world medical market for production animals (livestock) and companion animals (pets). For each product segment, the study provides market size, growth and forecasts, product reviews and pipelines, and competitive analyses of leading providers.

About Kalorama Information
Kalorama Information supplies the latest in independent market research in the life sciences, as well as a full range of custom research services.

  • Veterinary Health Products Market: Strategic Perspectives
    • A RESILIENT MARKET, EVEN IN DOWNTURNS
    • EPIDEMIOLOGY
      • Table Worldwide Livestock Population, 2008 (Millions)
      • Table Worldwide Pet population, 2008 (Millions)
    • VETERINARY HEALTH PRODUCTS INDUSTRY STRUCTURE
      • Key Factors Affecting the Industry
    • MARKET
    • MARKET SEGMENTS
      • Companion Animal Products (CAP)
        • Table Worldwide Companion Animal Prescriptions and Vaccines Market, 2008 Sales ($ billion)
      • Food Animal Products (FAP)
    • CUSTOMER SEGMENTS
    • MARKET SIZE AND GROWTH
    • MARKET SEGMENTS
      • Table Worldwide Veterinary Health Products Market: Market Segments ($ billion) (2006-14)
      • Veterinary Pharmaceuticals Market
        • Table Worldwide Veterinary Pharmaceutical Products Market, 2006-14 ($ billions)
      • Veterinary Vaccines Market
        • Table Veterinary Vaccines Market, 2006-14
      • Veterinary Performance Enhancers Market
        • Table Veterinary Performance Enhancers Market, 2006-14 ($ billions)
    • GEOGRAPHY
      • Table Worldwide Veterinary Health Products Market: Regional Break-up ($ billion) (2006-14)
    • SPECIES
      • Table Veterinary Health Products Market by Species, 2008 (Ruminants, Pigs, Poultry, Companions, Others) ($ billions)
    • COMPETITION
      • Table Veterinary Health Products Market: Leading Companies, 2008 ($ billions)
    • MERGERS AND ACQUISITIONS
      • Table Veterinary Health Products Industry: Mergers and Acquisitions Trends
    • RESEARCH AND DEVELOPMENT
    • FUTURE INDUSTRY TRENDS FOR GROWTH
  • Veterinary Pharmaceutical Products Market
    • BACKGROUND
    • MARKET SIZE AND GROWTH
      • Table Veterinary Pharmaceutical Products Market, 2006-14 ($ billions)
    • MARKET SEGMENTS
      • Table Veterinary Pharmaceutical Products Market, 2006-14 ($ billions)
      • Veterinary Anti-Infective Market
        • Table Veterinary Anti-infective Products Market by Region (US, Europe, ROW), 2006-14 ($ billions)
      • Veterinary Anti-inflammatory Products Market
        • Table Veterinary Anti-inflammatory Products Market by Region (US, Europe, ROW), 2006-14 ($ billions)
      • Veterinary Cardiovascular Products Market
        • Table Veterinary Cardiovascular Products Market by Region (US, Europe, ROW), 2006-14 ($ billions)
      • Veterinary Parasiticidal Products Market
        • Table Veterinary Parasiticidal Products Market Veterinary Implants Market by Region (US, Europe, ROW), 2008-14 ($ billions)
      • Veterinary CNS disorders Products Market
        • Table Veterinary CNS Disorders Products Market by Region (US, Europe, ROW), 2006-14 ($ billions)
      • Veterinary Hormonal Products Market
        • Table Veterinary Hormone Products Market by Region (US, Europe, ROW), 2006-14 ($ billions)
    • COMPETITION
    • LEADING MARKET TRENDS
  • Veterinary Vaccines Market
    • BACKGROUND
    • VETERINARY DISEASES & VACCINATION
      • Vaccine Types
      • Livestock Vaccination
        • Table Trade of Livestock in Millions of Tons (Beef, Pork, Poultry) 2001-2014
      • Pet vaccines
      • Poultry vaccines
    • VACCINATION ADVANTAGES
    • DISEASE COSTS
      • Table Disease Outbreak: Direct versus Indirect cost comparison
    • VACCINE DEVELOPMENT
    • VACCINATION GUIDELINES
    • MARKET SIZE AND GROWTH
      • Table Veterinary Vaccines Market by Region (US, Europe, ROW), 2006-14
    • GEOGRAPHICAL SPLIT
    • COMPETITIVE SHARE
    • HURDLES IN VACCINE DEVELOPMENT
    • REGULATORY ASPECTS
    • INTERNATIONAL COOPERATION ON HARMONIZATION GUIDELINES FOR VACCINES
    • PROCEDURES FOR LICENSING VETERINARY VACCINES
    • FUTURE TRENDS
  • Veterinary Performance Enhancers Products Market
    • BACKGROUND
    • FEED ADDITIVES
      • Feed Composition
      • Nutritional Feed Additives
      • Medicated Feed Additives
      • Feed Additives: Advantages
    • MARKET SIZE AND GROWTH
      • Table Veterinary Performance Enhancers Market, 2006-14 ($ billions)
      • Market Growth Drivers
    • MARKET SEGMENTS
      • Nutritional Feed Additives Market
        • Table Worldwide Nutritional Feed Additives Market(Amino Acids, Vitamins, Organic Acids), 2006-14 ($ Millions)
      • Medicated Feed Additives Market
        • Table Worldwide Medicated Feed Additives Market (Antibiotics, Enzymes, Probiotics and Prebiotics, Anti-protozoals), 2006-14 ($ Millions)
    • GEOGRAPHICAL SPLIT
    • COMPETITION
    • IMPLANTS AND INJECTIONS
      • Market Size and Growth
        • Table Veterinary Implants Market by Region (US, Europe, ROW), 2006-14 (Sales $ Billions)
    • REGULATORY FRAMEWORK
    • SAFETY ISSUES
  • Veterinary OTC Products Market
    • BACKGROUND
    • PET POPULATION TRENDS
      • Table Pet Population (Dogs, Cats Rabbits, Horses) by Region (US, Europe, Global) 2008 (Millions)
    • MARKET SIZE AND GROWTH
      • Table Veterinary OTC Health Products Market, 2006-14 ($ billions)
    • MARKET SEGMENTS
      • Table Veterinary OTC Health Products Market by Segments (Parasiticides, NSAIDS, Vitamins, GI Disorders, Cold and Cough, Others) 2006-14 ($ billions)
    • MARKET DRIVERS
      • Table US Household Pet Ownership (Dogs, Cats, Birds, Horses) 2008
    • PRODUCT LIFE-CYCLE MANAGEMENT
    • REGULATORY ISSUES
  • Corporate Profiles
    • ALPHARMA ANIMAL HEALTH
    • ADISSEO FRANCE S.A.S.
    • BASF INTERNATIONAL
    • BAYER HEALTHCARE
    • BOEHRINGER INGELHEIM GMBH
    • DSM NUTRITIONAL PRODUCTS, INC.
    • ELANCO ANIMAL HEALTH
    • FORT DODGE ANIMAL HEALTH
    • HESKA CORPORATION
    • INTERVET SCHERING PLOUGH ANIMAL HEALTH
    • MERIAL ANIMAL HEALTH LTD.
    • NOVARTIS ANIMAL HEALTH INC.
    • VIRBAC SA
    • PFIZER ANIMAL HEALTH

Download our eBook: How to Succeed Using Market Research

Learn how to effectively navigate the market research process to help guide your organization on the journey to success.

Download eBook

Share this report