The physician office laboratory (POL) is usually not broken out in market research reports covering the medical device and diagnostic industry. Numbers are often simply grouped in with hospital and service lab sales. But for marketing strategy, knowing where diagnostic tests occur is as important as the revenue numbers. Now, Kalorama Information shines further light onto the POL testing market with its report, Physician office Laboratory (POL) Testing Markets Worldwide.
This Kalorama report is the second edition of the report “Physician Office Testing, Worldwide: Status Quo and Future Trends” that was first published in 2007. The report concentrates on how the market for POL testing has evolved from 2007 to 2010. Kalorama Information takes a bold look at the technologies and trends in pol testing and laboratories, with a special focus on the economics of test use in on-site patient care. Physician Office Laboratory (POL) Testing Markets is conservative in its predictions, and offers a calculated look at the future of POL testing.
Many physician office laboratory devices exist, and worldwide more than 100 companies market tests using the whole gamut of medical devices and technologies. Growth in physician office testing is fueled by trends in preventative medicine and proactive approaches in treating the increasing number of diagnosed diabetics; by the globalization of infectious diseases and the associated public health issues;and by the need to montior the explosion of people with cardiovascular disease and other chronic conditions.
Physician office laboratory testing is emerging as a tool in the medical device and diagnostics industry for more efficient diagnosis and patient evaluation. While this quality imperative is most apparent in pay-for-performance systems, it also provide a framework by which public funds can be used more rationally.
What competitors are succeeding in the POL testing market? What are the most profitable POL tests, and what growth levels can diagnostic companies expect in the future? How will regulations affect the medical device and diagnostic industry? Analyst Shara Rosen, author of Kalorama Information's Worldwide Market for In Vitro Diagnostic Tests, now in seven editions, answers these questions. Physician Office Laboratory (POL) Testing Markets examines the technologies and trends in physician office testing and laboratories (POLs) with a special focus on the economics of test use in on-site patient care.
'Physician office laboratory' is a widely applied term. It encompasses physician practices as small as 2 to 5 doctors that perform a few rapid diagnostic tests, to larger practices of some 200 physicians that operate labs similar to small hospital laboratories. This physician office laboratory definition is therefore broad and refers to the market for tests which are: Performed in a physician office setting, at the time of a consultation between a physician or other healthcare professional (nurse practitioner, pharmacist, provides a result to be used during the medical visit and, is used for screening, diagnosis or monitoring purposes. Growth in physician office testing is fueled by trends in preventative medicine and proactive approaches in treating the increasing number of diagnosed diabetics; by the globalization of infectious diseases and the associated public health issues; and by the need to monitor the explosion of people with cardiovascular disease and other chronic conditions.
Physician Office Laboratory (POL) Testing Markets offers a quantitative assessment of specific markets, worldwide, in U.S. dollars for 2009 to 2014. This data is provided in order to set the status quo of tests and technologies. However the report concentrates on how these will impact the economics of healthcare over the near term and longer when possible.
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