Diet Aids are among the most rapidly growing categories of over-the-counter (OTC) products. Between 1998 and 2003, growth was driven by two main factors: changes in laws and lawsuits relating to the industry, and changes in consumer attitudes toward weight loss. Because both of these factors are subject to rapid and unpredictable shifts, the diet aids category remains a highly volatile market.
The consumer attitude towards OTC diet aids has shown extreme changes during the last couple of years. While a PPA or an Ephedra controversy has put the consumers on the back foot, the increase in the number of overweight people and consumer attitude towards weight reduction has made sure that this market continues to grow. The burgeoning number of overweight people in the US is a clear indicator of the possible growth in the diet aids segment despite regulatory action against one or another product type.
This report presents an in-depth analysis of the performance of OTC diet-aid products in the US market. The analysis while capturing the highlights of market players and leading brands’ performance in terms of revenue growth and volume growth also identifies key issues and trends affecting the marketplace. The analysis includes projections for the year 2003 to 2005, based on data available as of September 29, 2003.
Data on the demographics and preferences of consumers as well as various competitors’ ad spends are included. Profiles of the top 25 marketers and 45 products round out the market picture.