The Market for Mobile Medical Apps

Use of mobile devices in the healthcare field has taken off in a way not surprising given the fast pace of healthcare work.  Innovative companies have been well ahead of this trend and launched applications that are seeing revenues.  Kalorama Information has studied the market over the past two years and found a growing market with room for new entrants.  This Kalorama Information report, The Worldwide Market for Mobile Medical Apps detailsthe smartphone and other mobile applications or “apps” that are being utilized in many areas of healthcare: education, health management, data management, health information, and other workflow processes. and presents a picture of the market today and what it may look like over the next five years. The report provides revenue estimates and forecasts for apps by device used:

• Apple
• Android
• Nokia
• Palm
• Windows
• Others

and by application category:

• Nursing Tools
• Drug References
• Study Tools (includes games and flashcards)
• Medical Reference
• Clinical Support Systems

The total mobile medical app market is also broken out by region including US, Europe, Asia and Rest of World markets. The report discusses some popular apps that are being used in the clinical setting and business models that have worked for their creators. Some popular apps included in this report include:

• Epocrates
• Critical Care ACLS
• Sanford Guide to Antimicrobial Therapy
• Skyscape Medical Resources
• Nursing Central
• The ECG Guide
• Care360 Mobile
• STAT ICD-9 LITE
• Tarascon Pharmacopoeia
• MyGlucoHealth Wireless
• Netter’s Atlas of Human Anatomy
• Allscripts Mobile Homecare EMR App
• iChart

Healthcare has exhibited a particular need for these technologies. Not only is the medical community using smartphones and their applications for basic work at a higher rate than the general population, but they are reporting using smartphones in replacement for some of the work that would have previously been done on a desktop or laptop computer.

The information for this report was gathered using both primary and secondary research including comprehensive research of secondary sources such as company literature, databases, investment reports, and medical, information technology and business journals. Telephone interviews and email correspondence were the primary method of gathering primary information. Primary sources were the basis in gathering information specifically relating to revenue and market share data presented in this report. Specific interviews with IT company representatives included marketing directors, division managers, and product representatives.

The report covers issues and trends that will impact the medical app market in the future, including:

• Pricing
• Threat to Security
• Non-availability of Suitable Handheld Devices
• Implementation Failures
• Resistance to Change
• Lack of IT Resource in Provider Settings
• Electromagnetic Interference
• High infrastructure Cost
• Growing Healthcare Cost
• Aging Society
• Reduction of Medical Errors
• Telemedicine Benefits
• Federal Initiatives

All market data pertains to the world market at the manufacturers’ level. The base year for data was 2011. Historical data was provided for 2010 with forecast data provided for 2015. The forecasted market analysis for 2011-2016 was highly influenced by the uptake of new technologies in the health industry, government incentives and requirements, product marketing, availability and demographic trends.

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