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The Market for Mobile Medical Apps

Use of mobile devices in the healthcare field has taken off in a way not surprising given the fast pace of healthcare work.  Innovative companies have been well ahead of this trend and launched applications that are seeing revenues.  Kalorama Information has studied the market over the past two years and found a growing market with room for new entrants.  This Kalorama Information report, The Worldwide Market for Mobile Medical Apps detailsthe smartphone and other mobile applications or “apps” that are being utilized in many areas of healthcare: education, health management, data management, health information, and other workflow processes. and presents a picture of the market today and what it may look like over the next five years. The report provides revenue estimates and forecasts for apps by device used:

  • Apple
  • Android
  • Nokia
  • Palm
  • Windows
  • Others
and by application category:
  • Nursing Tools
  • Drug References
  • Study Tools (includes games and flashcards)
  • Medical Reference
  • Clinical Support Systems
The total mobile medical app market is also broken out by region including US, Europe, Asia and Rest of World markets. The report discusses some popular apps that are being used in the clinical setting and business models that have worked for their creators. Some popular apps included in this report include:
  • Epocrates
  • Critical Care ACLS
  • Sanford Guide to Antimicrobial Therapy
  • Skyscape Medical Resources
  • Nursing Central
  • The ECG Guide
  • Care360 Mobile
  • STAT ICD-9 LITE
  • Tarascon Pharmacopoeia
  • MyGlucoHealth Wireless
  • Netter’s Atlas of Human Anatomy
  • Allscripts Mobile Homecare EMR App
  • iChart
Healthcare has exhibited a particular need for these technologies. Not only is the medical community using smartphones and their applications for basic work at a higher rate than the general population, but they are reporting using smartphones in replacement for some of the work that would have previously been done on a desktop or laptop computer.

The information for this report was gathered using both primary and secondary research including comprehensive research of secondary sources such as company literature, databases, investment reports, and medical, information technology and business journals. Telephone interviews and email correspondence were the primary method of gathering primary information. Primary sources were the basis in gathering information specifically relating to revenue and market share data presented in this report. Specific interviews with IT company representatives included marketing directors, division managers, and product representatives.

The report covers issues and trends that will impact the medical app market in the future, including:

  • Pricing
  • Threat to Security
  • Non-availability of Suitable Handheld Devices
  • Implementation Failures
  • Resistance to Change
  • Lack of IT Resource in Provider Settings
  • Electromagnetic Interference
  • High infrastructure Cost
  • Growing Healthcare Cost
  • Aging Society
  • Reduction of Medical Errors
  • Telemedicine Benefits
  • Federal Initiatives
All market data pertains to the world market at the manufacturers’ level. The base year for data was 2011. Historical data was provided for 2010 with forecast data provided for 2015. The forecasted market analysis for 2011-2016 was highly influenced by the uptake of new technologies in the health industry, government incentives and requirements, product marketing, availability and demographic trends.

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For Kalorama's take on the healthcare news of the week, based on our analysis of healthcare markets, follow Kalorama Information's Key Point


  • Executive Summary
    • HEALTHCARE INDUSTRY
    • METHODOLOGY
    • SIZE AND GROWTH OF THE MARKET
    • ISSUES FACING THE ITHEALTHCARE MARKET
  • Introduction
    • PDAS AND SMARTPHONES: INDUSTRY OVERVIEW
    • SMARTPHONE/TABLET APPLICATIONS
      • Defining Smartphones and PDAs
        • Table Leading Smartphone Operating Systems
    • GROWTH OF SMARTPHONES AND TABLET PCS
      • Smartphone Design
        • Table Comparison of Early and Current Smartphone Technologies
      • Mobile Media Device Profit Comparison
        • Table Income Comparison for Apple, HTC, and RIM for Fiscal Year 2011 (in $billions)
      • Smartphone-Specific Service Fees
      • Wireless Device Connection Speeds
        • Table Smartphone Data and WiFi Download Connection Speed Comparison
    • HEALTHCARE EFFICIENCY
      • Are Electronic Healthcare Systems More Efficient?
      • Mobile Medical Record Apps
      • Healthcare Establishments
      • Hospitals
        • Table U.S. Registered Hospitals by Type, 2010
        • Table Select For-Profit U.S. Hospital Chains, 2010 Data
      • Physicians
      • Nursing Homes
      • Pharmacies
        • Table Medical Doctors per 1,000 Population by Country
      • Handheld Device Technology Adoption by Physicians
    • POPULATION STATISTICS
      • U.S. Demographics
        • Table The U.S. Population, 1980-2050
        • Table Percent U.S. Population Over Age 65 by Year
      • World Demographics
        • Table The World Population, 1980-2050
        • Table Percent World Population Over Age 65 by Year
    • U.S. FOOD AND DRUG ADMINISTRATION REQUIREMENTS FORMOBILE MEDICAL APPLICATIONS
  • Technologies and Competitors
    • MEDICAL APPLICATIONS
      • Business Model for Device/Platform Developers
      • App Developer Business Strategy
    • SMARTPHONES IN HEALTHCARE
      • Benefits of Healthcare Smartphones
      • Challenges in the Implementation of Smartphones in Healthcare Settings
      • EMR/EHR App Integration
      • Apps and Tablet PCs
      • Apple App Store's Top-Grossing Apps
        • Table Apple App Store's "Top Grossing iPhone Medical Apps"*
    • PROFIT IN APPS
    • LEADING APPS AND APP DEVELOPERS
      • Epocrates, Inc.
        • Table Epocrates Purchase Plan
      • Critical Care ACLS and Nursing Essentials
      • Sanford Guide to Antimicrobial Therapy
      • Medscape Mobile
      • Skyscape Medical Resources
      • Nursing Central
      • Care360 Mobile
      • The ECG Guide
      • STAT ICD-9 LITE
      • Lexicomp Medical Apps
      • Tarascon Pharmacopoeia
      • Netter's Atlas of Human Anatomy
      • Apps for Diabetes Management
      • Sunrise Health System and the iTrage App
      • Electronic Medical Records and Apps
        • Table Percent of Office-based Physicians Using EMRs, 2001-2010*
        • Table State Data: Percent of Office-based Physicians Using EMRs, Preliminary 2010
  • Market Overview
    • THE OVERALL MOBILEAPP MARKET
    • REVIEWING THE MARKET FOR MEDICAL APPS
      • Table Market for Medical Apps by Platform, 2010 and 2011
    • ANALYSIS OF MEDICAL APPS BY TYPE/CATEGORY
      • Table Estimated Sales of Medical Apps by Product Type, 2011
    • THE MEDICAL APP MARKET FORECAST 2016
      • Table The Market for Medical Apps, 2011 vs. 2016 by Platform
    • REGIONAL APP MARKETS
      • Table Cellular Phone Subscribers by Country
      • Market Summary
        • Table Estimated Products Sales for Mobile Medical Apps by World Region, 2011
    • MARKET DRIVERS AND INHIBITORS
      • Growth Drivers
      • Growth Inhibitors
    • EMERGING TRENDS
      • Case Studies
  • List of Companies

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