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The U.S. Market for Over-the-Counter Cough, Cold, Allergy, and Sinus Medications.

This report on the U.S. market for over-the-counter (OTC) cough, cold, sinus and allergy (CCSA) medication presents an in-depth analysis of the performance of various CCSA drugs in the U.S. market. The analysis captures the performance of the market players, drug categories, and leading brands in terms of revenues and growth. It also identifies key issues, drivers, challenges, regulations, and trends affecting the marketplace.

In addition, the report provides a detailed analysis of consumer demographics and preferences in terms of dosage forms, brand names, and distribution/retail channels. Media spending by brand and various innovative promotional activities and marketing approaches are reviewed in detail, and extensive market share information is provided at both the marketer and branded product levels. New product launches in traditional and alternative therapy spheres are reviewed, and the impact of product messaging, packaging, and various other retail trends are discussed.

For the purposes of this study, the market for OTC CCSA products are segmented in the following main categories and subcategories.

  • Cold/Allergy/Sinus Medication
    • Antihistamines
    • Non-sedating antihistamine
    • Decongestants
  • Cough Medication
    • Antitussives
    • Expectorants
  • Combination Products
    • Cold/allergy/sinus medication
    • Cough medication
  • Other
    • Cold/allergy/sinus medication
    • Cough medication
  • Nasal products
    • Nasal aspirators
    • Nasal spray/drops/inhaler
    • Nasal strips
    • Mast cell stabilizers
  • Chest rubs

In addition, 11 top competitors are profiled in depth including product lines, product performance, product mix, and strategic approach.


  • Executive Summary
    • SCOPE
    • CATEGORIES
    • METHODOLOGY
    • THE MARKET
      • Table U.S. Retail Cough/Cold/Allergy/Sinus Medications Market 2000-2004
    • MAJOR MARKETERS
    • MAJOR BRANDS
    • MARKET STRUCTURE
    • MARKET PROJECTIONS
    • MARKETERS
      • Cold Allergy Sinus
      • Cough Medication
      • Combination CCSA Medication
      • Others CCSA Medication
      • Nasal Products
      • Chest Rubs
      • Consumers
      • Cold/Allergy/Sinus
      • Sore Throat
      • Cough Syrup
      • Children
    • KEY ISSUES AND TRENDS
      • Curbs on Methamphetamine
      • Seasonal Market
      • Consumer Trends
      • Flavor Trends
      • Trends in Dosing forms
    • GROWTH FACTORS
      • Rx to OTC Switch
      • Generics/Private Labels
      • Global Branding
      • Product Extensions
      • Alternative Remedies
      • Advertising Expenditure
      • Retail
  • The Market
    • INTRODUCTION
      • Epidemiology of Conditions
        • Table Common OTC Medications for Cough, Cold, Allergy and Sinus Conditions
      • Product Segmentation
        • Table Major Antihistamines Brands and Year of OTC Switch
        • Table Selected Combination Products
    • THE MARKET
      • Overview
      • Market Size
        • Table U.S. Retail Sales of Cough/Cold/Allergy/Sinus Medications, 2000-2004
      • Smaller Players Maintain Growth
    • KEY MARKET PLAYERS
      • Top Marketers
        • Table Mass-Market Sales for Top 10 Marketers, Private Labels, and Others 2000-2004
      • No Dominant Brand
        • Table Mass-Market Sales for Top 10 Brands, Private Labels, and Others 2000-2004
      • Market Structure
      • Combinations Take the Lead
        • Table Mass-Market Sales for Cough/Cold/Allergy/Sinus Medications by Type (18 Categories) 2000-2004
      • Market Projections
      • Overall Market to Reach $4.93 Billion by 2009
      • Regulatory Environment
      • FDA
      • Brand and Generic Names
      • The Cost Factor
      • Approval Process
        • Table Stages in Clinical Trial
      • OTC and Prescription Drugs
        • Table Selected OTC Cold/Allergy/Cough Ingredient Approvals 1976-2002
      • Rx-to-OTC Switch
      • Dual Regulatory Status
    • OTC SWITCHING AND THE MARKETPLACE
      • Pharmaceutical Company Perspecitve
      • Managed Care Perspective
      • The Consumer's Perspective
        • Table Residential Population Share by Age Group 2000-2015
    • LABELING ISSUES
    • ADVERTISING AND PROMOTIONAL GUIDELINES
      • The FDA- Promotional Guidelines
      • Basic Regulatory Standards
      • Substantiation of Claims
      • Comparative Advertising
      • Contests and Sweepstakes
    • PRESCRIPTION DRUG ADVERTISING
  • The Marketers
    • COLD ALLERGY SINUS CATEGORY
      • Overview
      • Sales Trends
      • Market Share
      • Claritin Leads the Way
        • Table Mass-Market Sales of Top Cold Allergy Sinus Brands 2000-2004
        • Table Mass-Market Sales of Top Cold Allergy Sinus Marketers 2000-2004
      • Antihistamine
        • Table Mass-Market Sales of Top Cold Allergy Sinus Marketers, Brands 2000-2004
      • Non-Sedating Antihistamine
      • Pre Claritin Era
      • Claritin Drives Growth
        • Table Mass-Market Sales of Top Non-Sedating Antihistamine Brands 2000-2004
        • Table Mass-Market Sales of Top Non-Sedating Antihistamine Marketers 2000-2004
      • Future Trends
      • Decongestants
        • Table Mass-Market Sales of Top Decongestant Brands 2000-2004
        • Table Mass-Market Sales of Top Decongestant Marketers 2000-2004
      • Future Trends
    • COUGH MEDICATION
      • Overview
      • Sales Trend
        • Table Mass-Market Sales of Top Cough Medication Brands 2000-2004
        • Table Mass-Market Sales of Top Cough Medication Marketers 2000-2004
      • Expectorants
        • Table Mass-Market Sales of Top Expectorant Cough Medication Marketers, Brands 2000-2004
      • Antitussives
      • Sales Trends
        • Table Mass-Market Sales of Top Antitussives Brands 2000-2004
        • Table Mass-Market Sales of Top Antitussives Marketers 2000-2004
    • COMBINATIONS
      • Sales Trends
        • Table Mass-Market Sales of Top Combination Brands, 2000-2004
        • Table Mass-Market Sales of Top Combination Marketers, 2000-2004
      • The Pseudoephedrine Effect
        • Table Mass-Market Sales of Combination Drugs Containing Pseudoephedrine vs Other Combinations 2003-2004
        • Table Mass Market Sales of Combination Brands Containing Pseudoephedrine 2003-2004
      • Cough Combinations
        • Table Mass-Market Sales of Top Cough Combination Brands 2000-2004
        • Table Mass-Market Sales of Top Cough Combination Marketers 2000-2004
      • Cold Allergy Sinus Combinations
        • Table Mass-Market Sales of Top Cold Sinus Allergy Combination Brands 2000-2004
        • Table Mass-Market Sales of Top Cold Sinus Allergy Combination Marketers 2000-2004
    • OTHERS
      • Table Mass-Market Sales of Top Other Brands 2000-2004
      • Table Mass-Market Sales of Top Other Marketers 2000-2004
      • Others-Cough
        • Table Mass-Market Sales of Top Cough Other Brands 2000-2004
        • Table Mass-Market Sales of Top Cough Other Marketers 2000-2004
      • Other-Cold/Allergy/Sinus
        • Table Mass-Market Sales of Top Cold Sinus Allergy Other Brands 2000-2004
        • Table Mass-Market Sales of Top Cold Sinus Allergy Other Marketers 2000-2004
    • NASAL PRODUCTS
      • Overview
        • Table Mass Market Sales of Nasal Products by Type (Spary/Drops/Inhalers, Strips, Mast Cell Stabilizers, Aspirators) 2000-2004
        • Table Mass-Market Sales of Top Nasal Products Marketers 2000-2004
        • Table Mass-Market Sales of Top Nasal Products Brands 2000-2004
      • Nasal Sprays/Inhalers/Drops
        • Table Mass-Market Sales of Top Nasal Sprays/Inhalers/Drops Brands 2000-2004
        • Table Mass-Market Sales of Top Nasal Sprays/Inhalers/Drops Marketers 2000-2004
      • Nasal Aspirators
        • Table Mass-Market Sales of Top Nasal Aspirators Marketers/Brands 2000-2004
      • Mast Cell Stabilizers
        • Table Mass-Market Sales of Top Mast Cell Stabilizers Brands 2000-2004
      • Nasal Strips
        • Table Mass-Market Sales of Top Nasal Strip Marketers/Brands 2000-2004
    • CHEST RUBS
      • Table Mass-Market Sales of Top Chest Rubs Brands 2000-2004
      • Table Mass-Market Sales of Top Chest Rubs Marketers 2000-2004
  • The Consumer
    • NOTE ON SIMMONS SURVEY DATA AND FIGURES
    • OTC USAGE OVERVIEW
      • Table Adult U.S. Ailments Suffered and at Risk January 2004–September 2004
    • DEMOGRAPHICS FAVORING OTC OVER PRESCRIPTION
      • Table Demographic Characteristics of U.S. Adults Favoring OTC over Prescription Products for Ailments January 2004–September 2004
      • Table Demographic Profile of U.S. Adult Attitudes Prescription vs. OTC Products January 2004–September 2004 Worth
    • COLD ALLERGY SINUS
      • Table Demographic Profile of U.S. Adult Cold Sinus Allergy Product User January 2004–September 2004
      • Cold Medication More Popular
        • Table Demographic Profile of U.S. Adult Cold Sinus Allergy Product User by Condition January 2004–September 2004
      • Allergy Sinus Sufferers Heavy Users
        • Table Demographic Profile of U.S. Adult Cold Sinus Allergy Product Heavy Users (13 or More in 12 Months) January 2004–September 2004
        • Table Top 10 Brands Cold Sinus Allergy January 2004–September 2004
      • Younger Generation Leans toward Daytime Medicines
        • Table Demographic Profile of U.S. Adult Cold Sinus Allergy Product Users by Brand, January 2004–September 2004
      • Tylenol Allergy/Sinus More Popular with Older Generation
        • Table Demographic Profile of U.S. Adult Sinus & Allergy Product Users by Brand, January 2004–September 2004
      • Sudafed Nasal Decongestant Preferred by Middle-Aged Population
        • Table Demographic Profile of U.S. Adult Cold Product Users by Brands, January 2004–September 2004
        • Table Demographic Profile of U.S. Adult Cold & Sinus Product Users by Brand, January 2004–September 2004
        • Table Demographic Profile of U.S. Adult Store Brand Cold Remedy Users, January 2004–September 2004
    • SORE THROAT
      • Lozenges are Most Popular Type of Dosage
        • Table Demographic Profile of U.S. Adult Sore Throat Product User by Type (Drops, Liquids, Lozenges, Sprays) January 2004–September 2004
      • Regular Sore Drops Ride High
        • Table Demographic Profile of U.S. Adult Sore Throat Product Users by Kinds (Extra-Strength, Regular, Sugar Free, Vitamin C-Based) January 2004–September 2004
        • Table Sore Throat-Top 10 Brands, January 2004–September 2004
      • Vicks More Popular in Younger Generation; Cepacol Preferred by Older Generation
        • Table Demographic Profile of U.S. Adult Sore Throat Product Users by Brands, January 2004–September 2004
    • COUGH SYRUP
      • Table Demographic Profile of U.S. Adult Cough Syrup Users January 2004–September 2004
      • Younger Generation Skewed Toward Cough Suppressants
        • Table Demographic Profile of U.S. Adult Cough Syrup User by Type (Suppressant vs Expectorant) January 2004–September 2004
      • Older Generation More Frequent Users
        • Table Demographic Profile of U.S. Adult Cough Syrup Users by Frequency, January 2004–September 2004
        • Table Cough Syrups Top 10 Brands January 2004–September 2004
        • Table Demographic Profile of U.S. Adult Cough Syrups Users by Brand January 2004–September 2004
    • CHILDREN/PEDIATRIC PRODUCTS
      • Largest Market Group-Children
        • Table Demographic Profile of U.S. Adults Purchasing Children's Cold/Cough Products, January 2004–September 2004
      • Liquids Highly Popular
        • Table Demographic Profile U.S. Adult Purchasers of Children's Cold/Cough Products by Types (Chewable, Drops, Liquids, Tablets), January 2004–September 2004
        • Table Children's Cold/Cough Top 10 Brands, January 2004–September 2004
      • Children Vicks Nyquil-A Young Parent's Choice
        • Table Demographic Profile of U.S. Adult Purchasers of Children's Cold/Cough Products by Brand, January 2004–September 2004
      • Pediacare Popular with Young Mothers
        • Table Demographic Profile of U.S. Adult Purchasers of Children's Cold/Cough Products by Brand, January 2004–September 2004
  • Issues and Trends
    • THE `METH' EFFECT
    • GROWING HEALTHCARE COSTS
      • Table Projected U.S. Health Expenditures and Per Capita Income 2005-2010
    • PAYOR PRESSURES
      • The Insurer Push
      • Revenue Protection
    • REIMPORTATION OF DRUGS
    • SEASONAL VARIATION
      • Table Quarterly Sales by Dosing forms (in $ million), 2003-2004
    • DEMOGRAPHICS
      • Children-The Largest Market
        • Table U.S. Population Under 15 Years of Age 2000-2030
        • Table Birth Rate by Women's Age Group, 2002-2003
      • Birth Rate Trends
    • GROWING SHARE OF UNINSURED POPULATION
      • Table Uninsured Population by Age Group, 2003
    • TECHNOLOGICAL SOCIETY
    • CONSUMER ACCEPTANCE OF SELF-MEDICATION
    • KEY GROWTH FACTORS
      • Rx to OTC Switch
      • The Growth of Generics/Private Labels
      • Third Class of Drugs
      • Importance of Establishing a Global Brand
      • Analgesic Combinations-The Entry Strategy
        • Table Combination with Analgesic and OTC Approval
      • Brand Extensions
      • Extended-Release Single Ingredient Cough Products
      • Day-Night Products
    • UNCONVENTIONAL REMEDIES
      • Vitamin C–Based Products
      • Prehistamine
    • ANTICIPATED RX-TO-OTC SWITCHES
      • Table Anticipated Patent Expiry of Major Rx Allergy Drugs, 2003 Sales and DTC Promotional Spend
    • NEW CHANNELS
    • MARKETPLACE TRENDS
      • Direct-to-Consumer Advertising
      • Building Brands in Prescription Category for Future OTC Switch
      • The Online Healthcare Market
      • Lower Drug Costs Through Outsourcing
    • FLAVOR TRENDS
      • Table Number of New Product Introductions by Favor
      • Mint Flavor-The New Rage
      • Taste-Major Drawback for Liquids
      • Finally…It is a Medicine
    • TRENDS IN DOSING FORMS
      • Convenience-Key for Selecting Kid's Medicine
      • Tablets Still the Favorite
        • Table Cough/Cold/Allergy/Sinus Market by Dosing Form, 2000-2004
      • Rapid-Dissolve tablets
      • Oral Strips
      • Cough Sprays
      • Nasal Swabs
      • Spill-Resistant Formulations
  • Marketing Dynamics
    • ADVERTISING EXPENDITURE
      • Television
        • Table Preferred Media for Top 20 Brands, 2004
      • The Leading Ad Spender
        • Table Ad Spend of the Top Five Marketers 2004
      • Ad Spend as a Percentage of Revenues
        • Table Ad Spends as Percentage of Sales by Brand Line 2004 (% of 2004 Sales)
      • Ad Spend of Non-Sedating Products
        • Table Top Advertisement Spending and Media Channel by Brand 2004
        • Table Advertisement Spend and Media Channel of Leading Brands 2004
    • POSITIONING
      • Mom's Brands
      • Comparative Advertisements
      • The Claritin Equivalents
        • Table Tag Line/Positioning Statement of Selected New Product Introductions
    • PROMOTIONAL INITIATIVES
      • Table Consumer Promotions of Selected New Product Introductions
      • RETAIL STRUCTURE AND DISTRIBUTION
      • Wholesalers
      • Drug Store Chains
      • e-Pharmacies
      • Retail Distribution
      • Drugstores
        • Table Distribution of Dollar Volume by Product Type and Channel (Drug Stores, Supermarkets, Other) 2004*
        • Table Distribution of Unit Sales by Product Type and Channel (Drug Stores, Supermarkets, Other) 2004*
    • THE ROLE OF THE PHARMACIST
      • Table Customer Reasons for Choosing OTC Medication Brands in 2004
      • The Most Recommended Brand
        • Table Top Brand Recommended by Pharmacists in Each Category and Percentage of Pharmacists Making Recommendation, 2004
        • Table Top Three Pharmacist-Recommended Cough/Cold/Allergy/Sinus Brands by Product Category and Percentage of Pharmacists Making Recommendation, 2004
        • Table Top Three Pharmacist-Recommended Nasal Brands by Product Category and Percentage of Pharmacists Making Recommendation, 2004
        • Table Top Three Pharmacist-Recommended Children's Brands by Product Category and Percentage of Pharmacists Making Recommendation, 2004
        • Table Top Three Pharmacist-Recommended Sore Throat and Zinc- Based Brand by Product Category and Percentage of Pharmacists Making Recommendation, 2004
    • RETAIL TRENDS
      • Impulse Purchase High for OTC Products
      • Piggybacking on National Brands
      • Supermarkets Stress `Whole Health'
      • Dedicated Kids Ailment Center
      • Entry of Dollar Stores
      • FSAs
      • Mail Order and Internet
    • NEW PRODUCT INTRODUCTIONS
      • Selling Points by Package Tags
        • Table Number of New Products Using Selected Selling Points/Package Tags 2004
      • Innovative Products
        • Table Selected Innovative New Product Introductions 2004
        • Table Number of New Product Introductions by Major Ingredients 2004
        • Table Selected New Product Introductions by Top 10 Marketers 2004
      • Alternative Products
        • Table Selected Homeopathic New Product Introductions 2004
        • Table Other Selected New Product Introductions 2004
        • Table Number of New Product Introductions by Package Type
  • Company Profiles
    • PROCTER & GAMBLE
      • Overview
      • Healthcare Segment
      • Performance
      • "Launch & Leverage"
    • CADBURY SCHWEPPES
      • Overview
      • "Halls" of Fame
      • Sustainable growth
      • "Voicevertising"- A Unique Marketing Strategy
    • JOHNSON & JOHNSON
      • Overview
      • Makers of Tylenol
      • OTC CCSA Product Line
        • Table Johnson & Johnson Product Lines
    • PFIZER
      • Overview
      • OTC CCSA Product Line
        • Table Pfizer's Product Lines
      • Performance
      • Largest Pharmaceutical R&D Organization
      • Focus on Pharmaceuticals and Healthcare
    • WYETH INC.
      • Overview
      • Product Line
      • Performance
      • Target: Two Novel Medicines Annually
    • BAYER GROUP
      • Overview
      • U.S. Operations
      • OTC CCSA Product Line
      • Performance
      • Bayer: Expanding Its Reach
    • BRISTOL-MYERS SQUIBB COMPANY
      • Overview
      • OTC Product Line
      • Renewed Strategy-Focus on Prescription Drugs
    • NOVARTIS
      • Overview
      • The Consumer Health Division
      • OTC Product Line
      • R&D: The Company's Lifeblood
    • SCHERING PLOUGH CORPORATION
      • Overview
      • OTC Product Line
      • Recent News
    • MATRIXX INITIATIVES INC.
      • Overview
      • OTC Product Line
      • Performance
      • Unique Innovations
    • LEINER
      • Overview
      • Cost: The Driving Factor
      • Social Responsibility
  • Company Directory
  • Advertising Tag Lines for Selected Brands
    • Table Advertising Tag Lines for Selected Brands

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