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The U.S. Market for Over-the-Counter Allergy and Asthma Products

The U.S. Market for OTC Allergy and Asthma Products is a comprehensive analysis of the impact OTC drugs have made to the allergy and asthma market. This study provides a detailed market size analysis for the years 1996 - 2000 and market forecasts to the year 2006. Within the OTC Allergy and Asthma Product Market four market segments are covered, including: Allergic Rhinitis Remedies, Sinusitis Remedies, Ocular Allergy Remedies, and Asthma Products. A thorough description of respiratory conditions and diseases, treatments, and preventive care are included in this study. Trends covered in the report include the introduction of non-sedating antihistamines to the OTC market, consumer interests in self-medication, and impact of direct-to-consumer advertising. The U.S. Market for OTC Allergy and Asthma Products will provide the reader with a comprehensive analysis of allergy and asthma products currently marketed and potentially entering the market. The study focuses on the direction this market is taking and the contributing factors for continued growth. Detailed profiles of major competitors are profiled.

Scope and Methodology

This study focuses on four general product categories, including:

  • Allergic Rhinitis Remedies;
  • Sinusitis Remedies;
  • Ocular Allergy Remedies; and
  • Asthma Products.

In addition to the four general product categories, a section is dedicated to the potential market, which includes potential prescription to over-the-counter switches, Allegra, Claritin and Zyrtec. Product categories are described in detail and the major market factors in each category are detailed. The report describes the industry, its relationship to various healthcare delivery channels, and trends for the future. The geographic scope of the report is the United States.

The research conducted by Kalorama Information included comprehensive research of secondary sources such as company literature, databases, investment reports, and medical and business journals. Person-to-person and telephone interviews were the primary method of gathering information. Interviews with over 50 key industry officials, trade association spokespersons, consultants, health care providers, and government personnel were compiled to form the primary basis of information - specifically revenue and market share data - presented in this report.

All market data pertains to the U.S. market at the manufacturers’ level. The base year for data was 2000. Historical data are provided for 1996 through 1999, with forecast data provided for 2001 through 2006. Compound annual growth rates (CAGRs) are provided for the 1996-2000, 2000-2006, and 1996-2006 periods for each industry segment covered.

Press Release

Largest OTC Market Segment on the Verge of Big Change

New York, October 17, 2001 /PR Newswire —Big changes could be in store for the over-the-counter (OTC) allergy and asthma product market in the near future, according to a new study released today from Kalorama Information and available through Allergy and Asthma products the largest OTC segment in the United States with sales surpassing $1.7 billion last year, could be getting some company on the already crowded drugstore shelves.

The new study, The U.S. Market for Over-the-Counter Allergy and Asthma Products, identifies at least ten likely candidates for Rx-to-OTC switches in this area in the next few years. The most important category—non-sedating antihistamines such as Claritin, Allegra, and Zyrtec—will most likely be available OTC by 2003, according to the study. These allergy medications could grab upwards of 25% of the total market almost immediately after their introduction.

Although the study found modest growth to be the norm in most of the areas covered, remedies for ocular allergies posted respectable growth (near 10%) recently, and the potential OTC candidates likely to hit the market by 2003 are forecast to post healthy growth rates (over 12%) in the subsequent years.

“Modeling OTC markets is notoriously difficult,” notes Steven Heffner, Acquisitions Editor at Kalorama. “There are many more unpredictable variables to take into account than in prescription markets: consumer behavior and brand loyalty, fierce pricing competition especially in the robust generic area, and uncertain reimbursement policies from pharmacy benefits companies. Our analysts looked at consumer and regulatory trends and compiled excellent market information from both the retail unit sales side to the manufacturers’ dollar volume to analyze this complex market.”

1. Executive Summary

    1.1 Introduction
    1.2 Scope and Methodology
    1.3 Size and Growth of the Market

2. Introduction

    2.1 History and Growth of the OTC Market
    2.2 Industry Structure
    2.3 Overview of the Respiratory System
    2.4 Prevalence, Incidence
    2.5 Risk Factors
    2.6 Treatment Guidelines

3. Allergic Rhinitis Remedies

    3.1 Overview
    3.2 Description of Products

      3.2.1 Antihistamines
      3.2.2 Decongestants
      3.2.3 Mast Cell Stabilizers

    3.3 Rx-to-OTC Switches
    3.4 Generic Participation
    3.5 Market Size and Growth
    3.6 Competitive Analysis

4. Sinusitis Remedies

    4.1 Overview
    4.2 Description of Products

      4.2.1 Antihistamines
      4.2.2 Decongestants
      4.2.3 Combinations

    4.3 Rx-to-OTC Switches
    4.4 Generic Participation
    4.5 Market Size and Growth
    4.6 Competitive Analysis

5. Ocular Allergy Remedies

    5.1 Overview
    5.2 Description of Products

      5.2.1 Antihistamines
      5.2.2 Mast Cell Stabilizers

    5.3 Rx-to-OTC Switches
    5.4 Generic Participation
    5.5 Market Size and Growth
    5.6 Competitive Analysis

6. Asthma Products

    6.1 Overview
    6.2 Description of Products

      6.2.1 Bronchodilators

    6.3 Rx-to-OTC Switches
    6.4 Generic Participation
    6.5 Market Size and Growth
    6.6 Competitive Analysis

7. Potential OTC Allergy and Asthma Products

    7.1 Overview
    7.2 Description of Products

      7.2.1 Non-sedating Antihistamines

    7.3 Potential Market Size and Growth
    7.4 Potential Competitors

8. Issues and Trends Affecting the OTC Market

    8.1 Consumer Issues

      8.1.1 Education and Self-Medication
      8.1.2 Prescription vs. Over-the-Counter Cost

    8.2 Direct-to-Consumer Advertising

      8.2.1 Impact
      8.2.2 Cost

    8.3 Distribution
    8.4 Drug-Drug Interactions and Market Withdrawal
    8.5 Generic Activity and Impact
    8.6 Insurance and Reimbursement Issues
    8.7 Legislative and Regulatory Issues

9. Total Market Size and Forecast

    9.1 Overview
    9.2 Total Market Size and Forecast
    9.3 Potential Products and Market Forecast
    9.4 Competitor Analysis
    9.5 Market Analysis

10. Corporate Profiles

    10.1 Aventis Pharmaceuticals
    10.2 Bayer Consumer Care
    10.3 Bristol-Myers Products
    10.4 GlaxoSmtihKline Consumer Healthcare
    10.5 McNeil Consumer Healthcare
    10.6 Novartis Consumer Healthcare
    10.7 Pfizer, Inc.
    10.8 Pharmacia Corporation
    10.9 Schering-Plough
    10.10 Whitehall-Robins Healthcare
    10.11 Warner-Lambert Consumer Group

Appendix: Company Names and Addresses

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