Summary Kable’s survey of 54 Philippine enterprises shows their interest to invest in the ICT domain. Driven by strong domestic demand, Philippine enterprises are keen on increasing their ICT budgets in the core areas of hardware and software in 2016. The Philippine economy continues to witness strong growth backed by robust domestic demand in the first half of 2016. Consequently, investments in the ICT domain are expected to increase in 2016.
Key Findings Network & communications equipment and desktops/laptops & thin clients are the segments attracting a major proportion of the budget allocation in the hardware domain, while software licenses and application services are attracting the highest proportion of budget allocation in the software and IT services domains respectively. According to Kable’s survey, Philippine enterprises are focusing their investments on infrastructure as a service (IaaS) in the cloud computing domain primarily to save and manage their IT costs. Meanwhile, private cloud remains the most preferred cloud computing deployment model in both 2015 and 2016. Additionally, Philippine enterprises are focusing on investing in security products, green IT & virtualization, and internet of things (IoT) solutions.
Synopsis ICT investment trends in the Philippines presents the findings from a survey of 54 Philippine enterprises regarding their Information & Communications Technology (ICT) investment trends. The survey investigates how Philippine enterprises currently allocate their ICT budgets across the core areas of enterprise ICT expenditure: hardware, software, IT services, communications, and consulting. The report illustrates the core technologies that enterprises are investing in, including security products, green IT & virtualization, internet of things (IoT), and cloud computing. The survey also highlights the approach to purchasing technology adopted by enterprises in the Philippines. Through Kable’s survey, the report aims to provide a better insight to ICT vendors and service providers when pitching their solutions to enterprises in the Philippines.
In particular, it provides an in-depth analysis of the following: How ICT budgets are set to change in 2016 in terms of their overall size Allocation across the core elements of IT spend, including hardware, software, services, communications, and consulting Distribution of ICT money in areas such as the networks, applications, service desk, and data centers Which ICT functions Philippine enterprises are interested in outsourcing Philippine enterprises’ investment priorities based on their budget allocations across core technology categories such as security products, green IT & virtualization, IoT, and cloud computing Factors that are influencing Philippine enterprises’ investments in each technology category How Philippine enterprises’ IT budgets are currently allocated across various segments within a technology category Philippine enterprises’ distribution of their ICT budget across various segments within a technology category Vendor satisfaction ratings for various core and advanced technology categories Insight into Philippine enterprises’ preferred buying approaches Business objectives that Philippine enterprises are looking to achieve through their IT investment strategies Factors that are influencing Philippine enterprises’ decisions to select an ICT provider
Reasons To Buy Understand how the Philippine enterprises ICT landscape is set to change in 2016 to prioritize your target market Comprehend how ICT money are being allocated by Philippine enterprises in specific verticals and size bands to improve your market penetration Make effective business decisions by recognizing the opportunities within each of the core areas of ICT spend (hardware, software, IT services, telecommunications, and consulting) Realign your sales initiatives by understanding the current strategic objectives of Philippine enterprises Enhance your market segmentation with the included, detailed breakdown of opportunities within selected technology categories (security products, green IT & virtualization, IoT, and cloud computing) Prioritize your focus areas by understanding which factors are influencing Philippine enterprises’ decisions when selecting an ICT provider Understand the changes in customers’ priorities and identify the business objectives that Philippine enterprises are looking to achieve through their ICT investment strategies