Market Research Logo

ICT investment trends in Norway and Denmark; Enterprise ICT spending patterns through to the end of 2016

ICT investment trends in Norway and Denmark; Enterprise ICT spending patterns through to the end of 2016

Summary

The economy in the Norwegian and Danish (N&D) region has been forecasted to stay on a robust growth track in 2015, with various disruptive technologies helping enterprises to increase their revenues. This positive situation is going to motivate Norwegian and Danish enterprises to expand their operations, and achieve sustainable economic growth in the region.

Key Findings

Kable’s survey shows that N&D enterprises are increasing their investments in hardware and software in 2015, when compared to 2014

Same proportion of enterprises in the region are expected to invest in each of the segments of private and public cloud in 2015

N&D enterprises are most satisfied with their security vendors

Synopsis

ICT investment trends in Norway and Denmark presents the findings from a survey of 44 N&D enterprises regarding their Information & Communications Technology (ICT) investment trends. The survey investigates how N&D enterprises currently allocate their ICT budgets across the core areas of enterprise ICT expenditure: hardware, software, IT services, communications, and consulting.

The report illustrates the core technologies enterprises are investing in, including enterprise applications, business intelligence, security, content management, and green IT & virtualization. Understand the approach adopted by enterprises in Norway and Denmark to purchase technology and get a better insight into ICT vendors and services providers when pitching their solutions to enterprises in the region.

In particular, it provides an in-depth analysis of the following:

How ICT budgets are set to change in 2015 in terms of their overall size

Allocation across the core elements of IT spend, including hardware, software, services, communications, and consulting

Distribution of ICT money in areas such as the networks, applications, service desk, and data centers

Which ICT functions N&D enterprises are interested in outsourcing

N&D enterprises’ investment priorities based on their budget allocations across core technology categories such as enterprise applications, business intelligence, security, content management, and green IT & virtualization.

Factors that are influencing N&D enterprises’ investments in each technology category

How N&D enterprises’ IT budgets are currently allocated across various segments within a technology category

N&D enterprises’ distribution of their ICT budget across various segments within a technology category

Vendor satisfaction ratings for various core and advanced technology categories

Insight into N&D enterprises’ preferred buying approaches

Business and IT objectives that N&D enterprises are looking to achieve through their IT investment strategies Factors that are influencing N&D enterprises’ decisions to select an ICT provider

Reasons To Buy

Understand how the N&D enterprise ICT landscape is set to change in 2015 to prioritize your target market

Comprehend how ICT money is being allocated by N&D enterprises in specific verticals and size bands to improve your market penetration

Make effective business decisions by recognizing the opportunities within each of the core areas of ICT spend (hardware, software, IT services, telecommunications, and consulting)

Realign your sales initiatives by understanding the current strategic objectives of N&D enterprises

Enhance your market segmentation with the included, detailed breakdown of opportunities within selected technology categories (enterprise applications, business intelligence, security, content management, and green IT & virtualization)

Prioritize your focus areas by understanding which factors are influencing N&D enterprises’ decisions when selecting an ICT provider

Understand the changes in customers’ priorities and identify the business and IT objectives that N&D enterprises are looking to achieve through their ICT investment strategies


1 Trends in ICT budgets
1.1 Introduction
1.2 Survey demographics
1.3 ICT budget changes
1.4 ICT budget allocation by core technology area
1.4.1 Hardware budget breakdown
1.4.2 Software budget breakdown
1.4.3 Third party IT services expenditure
1.4.4 Cloud computing budget
1.5 ICT budget allocation by function
1.6 Outsourced IT functions
2 ICT investment priorities and vendor satisfaction
2.1 Introduction
2.1.1 Enterprise applications
2.1.2 Business intelligence
2.1.3 Security products
2.1.4 Content management solutions
2.1.5 Green IT & virtualization
3 ICT procurement trends
3.1 Introduction
3.2 General IT objectives influencing technology provider satisfaction among N&D enterprises
3.3 Business objectives and IT objectives influencing IT investment strategy
3.4 ICT provider selection
4 Summary
4.1 Uplift in economic conditions of Norway and Denmark are acting as a catalyst for the adoption of various disruptive technologies
5 Appendix
5.1 Definitions
5.2 Further reading
5.3 Contact the authors
List of Figures
Figure 1: N&D enterprise ICT survey industry breakdown
Figure 2: N&D enterprise ICT survey breakdown by size band (number of employees)
Figure 3: Recent and expected ICT budget changes among N&D enterprises
Figure 4: N&D enterprises’ (external) ICT budget allocation, 2014 and 2015
Figure 5: N&D enterprises’ average hardware budget allocation
Figure 6: Average allocation of software budgets in N&D enterprise market
Figure 7: N&D enterprises’ average IT services budget allocation
Figure 8: N&D enterprises’ average cloud computing budget allocation by technology
Figure 9: N&D enterprises’ average cloud computing budget allocation by implementation type
Figure 10: N&D enterprises’ ICT budget allocation by function, 2014 and 2015
Figure 11: Outsourced IT functions – N&D enterprises’ current and future outsourcing priorities
Figure 12: Enterprise applications – N&D enterprises’ current and future investment priorities
Figure 13: Business intelligence – N&D enterprises’ current and future investment priorities
Figure 13: Security products – N&D enterprises’ current and future investment priorities
Figure 14: Content management solutions – N&D enterprises’ current and future investment priorities
Figure 16: Green IT & virtualization – N&D enterprises’ current and future investment priorities
Figure 17: General IT objectives that influence technology provider satisfaction among N&D enterprises
Figure 18: Business objectives and IT objectives which influence N&D enterprises' IT investment strategy
Figure 19: Factors influencing N&D enterprises' decision to choose an ICT provider

Download our eBook: How to Succeed Using Market Research

Learn how to effectively navigate the market research process to help guide your organization on the journey to success.

Download eBook

Share this report