The sharp fall of global oil prices hit the major revenue generation source for the Middle East, forcing the Gulf countries to reform their economies so as to weather further decline of the economic condition. While the oil prices are slowly becoming dearer, the Middle Eastern economy is gaining a bullish outlook as reflected by the ICT budget
The Middle East showed signs of possible economic turnaround as the global oil prices slowly started to inflate allowing the Gulf countries to be optimistic and increase their ICT investment
Kable’s survey shows that Middle Eastern enterprises plan to invest the highest proportion of their ICT budgets in the core domains of hardware, software, and services
Middle Eastern enterprises are fast embracing cloud computing technology and have allotted a sizeable proportion of their ICT budget towards this segment, while software as a service (SaaS) and hybrid cloud are the most preferred cloud solutions
This report presents the findings from a survey of 120 Middle Eastern enterprises regarding their Information & Communications Technology (ICT) investment trends. The survey investigates how the Middle Eastern enterprises currently allocate their ICT budgets across the core areas of enterprise ICT expenditure: hardware, software, IT services, communications, and consulting.
The report illustrates the core technologies that enterprises are investing in, including enterprise applications, business intelligence, and security products. The survey also highlights the approach to purchasing technology adopted by enterprises in the Middle East. Through Kable’s survey, the report aims to provide a better insight to ICT vendors and service providers when pitching their solutions to enterprises in the Middle East.
Reasons To Buy
Understand how the Middle Eastern enterprises' ICT landscape is set to change in 2016 to prioritize your target market
Comprehend how ICT money are being allocated by the Middle Eastern enterprises in specific geographies and size bands to improve your market penetration
Make effective business decisions by recognizing the opportunities within each of the core areas of ICT spend (hardware, software, IT services, telecommunications, and consulting)
Realign your sales initiatives by understanding the current strategic objectives of the Middle Eastern enterprises
Enhance your market segmentation with the included, detailed breakdown of opportunities within selected technology categories (Enterprise application, green IT & virtualization, IoT, and cloud computing)
Prioritize your focus areas by understanding which factors are influencing the Middle Eastern enterprises’ decisions when selecting an ICT provider
Understand the changes in customers’ priorities and identify the business and IT objectives that the Middle Eastern enterprises are looking to achieve through their ICT investment strategies