ICT investment trends in Colombia
Summary
The Colombian economy is experiencing slow growth, amidst low commodity oil prices and weakening currency. Consequently, enterprises are exercising caution in investing their ICT budget in this ambivalent market environment. Low oil prices and dwindling currency rates continue to have an adverse effect on the Colombian economy, considerably affecting investments in the country
Key Findings
Investment in software remains the primary area of focus for Colombian enterprises in both 2015 and 2016, dominated by software licenses and software maintenance costs
In the cloud computing space, investments in infrastructure as a service (IaaS) is expected to surpass software as a service (SaaS) in 2016, as enterprises are looking to reduce infrastructure costs and gain scalability. Additionally, private cloud is set to remain the most preferred cloud computing model in 2016, as enterprises prioritize the privacy and security features of this cloud model
Colombian enterprises are investing in the emerging technology of IoT, led by auto ID & mobility technologies and network sensors, in order to reduce human intervention and automate various business operations
Synopsis
This report presents the findings from a survey of 30 Colombian enterprises regarding their Information & Communications Technology (ICT) investment trends. The survey investigates how Colombian enterprises currently allocate their ICT budgets across the core areas of enterprise ICT expenditure: hardware, software, IT services, communications, and consulting.
The report illustrates the core technologies that enterprises are investing in, including, business intelligence, mobility management, IoT and cloud computing. The survey also highlights the approach to purchasing technology adopted by enterprises in Colombia. Through Kable’s survey, the report aims to provide a better insight to ICT vendors and service providers when pitching their solutions to enterprises in Colombia.
Reasons To Buy
Understand how the Colombian enterprises' ICT landscape is set to change in 2016 to prioritize your target market
Comprehend how ICT Pesos are being allocated by Colombian enterprises in specific geographies and size bands to improve your market penetration
Make effective business decisions by recognizing the opportunities within each of the core areas of ICT spend (hardware, software, IT services, telecommunications, and consulting)
Realign your sales initiatives by understanding the current strategic objectives of Colombian enterprises
Enhance your market segmentation with the included, detailed breakdown of opportunities within selected technology categories (business intelligence, mobility management, IoT, and cloud computing)
Prioritize your focus areas by understanding which factors are influencing Colombian enterprises’ decisions when selecting an ICT provider
Understand the changes in customers’ priorities and identify the business and IT objectives that Colombian enterprises are looking to achieve through their ICT investment strategies
- 1 Trends in ICT budgets
- 1.1 Introduction
- 1.2 Survey demographics
- 1.3 ICT budget changes
- 1.4 ICT budget allocation by core technology area
- 1.4.1 Hardware budget breakdown
- 1.4.2 Software budget breakdowns
- 1.4.3 Third party IT services expenditure
- 1.4.4 Communications expenditure
- 1.4.5 Cloud computing budget
- 1.5 ICT budget allocation by function
- 1.6 Outsourced IT functions
- 2 ICT investment priorities and vendor satisfaction
- 2.1 Introduction
- 2.1.1 Business intelligence
- 2.1.2 Mobility management
- 2.1.3 Internet of Things (IoT)
- 2.1.4 Cloud computing
- 3 ICT procurement trends
- 3.1 Introduction
- 3.2 Business objectives influencing IT investment strategy
- 3.3 ICT provider selection
- 3.4 Key decision maker for purchasing technology
- 4 Summary
- 4.1 Amidst economic uncertainty, Colombian enterprises are investing in various ICT domains
- 5 Appendix
- 5.1 Definitions
- 5.2 Further reading
- 5.3 Contact the authors
- List of Figures
- Figure 1: Colombian enterprise ICT survey industry breakdown
- Figure 2: Colombian enterprise ICT survey breakdown by size band (number of employees)
- Figure 3: Recent and expected ICT budget changes among Colombian enterprises
- Figure 4: Colombian enterprises’ (external) ICT budget allocation, 2015 and 2016
- Figure 5: Colombian enterprises’ average hardware budget allocation
- Figure 6: Average allocation of software budgets in Colombian enterprise market
- Figure 7: Colombian enterprises’ average IT services budget allocation
- Figure 8: Colombian enterprises’ average communications expenditure
- Figure 9: Colombian enterprises’ average cloud computing budget allocation by technology
- Figure 10: Colombian enterprises’ average cloud computing budget allocation by implementation type
- Figure 11: Colombian enterprises’ ICT budget allocation by function, 2015 and 2016
- Figure 12: Outsourced IT functions – Colombian enterprises’ current and future outsourcing priorities
- Figure 13: Business intelligence – Colombian enterprises’ current and future investment priorities
- Figure 14: Business intelligence – selected primary provider and vendor satisfaction among Colombian enterprises
- Figure 15: Mobility management – Colombian enterprises’ current and future investment priorities
- Figure 16: Mobility management – selected primary provider and vendor satisfaction among Colombian enterprises
- Figure 17: IoT – Colombian enterprises’ current and future investment priorities
- Figure 18: IoT – selected primary provider and vendor satisfaction among Colombian enterprises
- Figure 19: Cloud computing – Colombian enterprises’ current and future investment priorities
- Figure 20: Cloud computing – selected primary provider and vendor satisfaction among Colombian enterprises
- Figure 21: Business objectives which influence Colombian enterprises' IT investment strategy
- Figure 22: Factors influencing Colombian enterprises' decision to choose an ICT provider
- Figure 23: Role of key entities in making ICT purchasing decisions
Research Assistance
Learn how to effectively navigate the market research process to help guide your organization on the journey to success.
Download eBook