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ICT investment trends in Austria; Enterprise ICT spending patterns through to the end of 2017

ICT investment trends in Austria; Enterprise ICT spending patterns through to the end of 2017

Summary
According to Kable, the ICT market in Austria is expected to grow in the coming years with enterprises investing more in the ICT domain. The Austrian government has revealed plans to subsidize broadband networks to ensure 100% coverage and has also emphasized of the need of having robust cyber security framework and research and development in the ICT domain.

Key Findings
Kable’s survey reveals that majority of Austrian enterprises are planning to increase their ICT budget either slightly or significantly in 2016

Kable’s survey data reflects that SaaS was the most preferred cloud computing solution area among Austrian enterprises in 2015, as enterprises allocated more than one-third of their average cloud computing budget to this domain

Kable’s survey suggests that management is the most popular outsourced function among the Austrian enterprises

Synopsis
ICT investment trends in Austria presents the findings from a survey of 45 Austrian enterprises regarding their Information & Communications Technology (ICT) investment trends. The survey investigates how Austrian enterprises currently allocate their ICT budgets across the core areas of enterprise ICT expenditure: hardware, software, IT services, and communications. The report illustrates the core technologies that enterprises are investing in, including IoT, cloud computing, security products, and network services. The survey also highlights the approach to purchasing technology adopted by enterprises in Austria. Through Kable’s survey, the report aims to provide a better insight to ICT vendors and service providers when pitching their solutions to enterprises in Austria.

In particular, it provides an in-depth analysis of the following:

How ICT budgets are set to change in 2016 in terms of their overall size

Allocation across the core elements of IT spend, including hardware, software, services, and communications

Distribution of ICT Euros in areas such as the networks, applications, service desk, and data centers

Which ICT functions Austrian enterprises are interested in outsourcing

Austrian enterprises’ investment priorities based on their budget allocations across core technology categories such as IoT, cloud computing, security products, and network services

Factors that are influencing Austrian enterprises’ investments in each technology category

How Austrian enterprises’ IT budgets are currently allocated across various segments within a technology category

Austrian enterprises’ distribution of their ICT budget across various segments within a technology category

Vendor satisfaction ratings for various core and advanced technology categories

Insight into Austrian enterprises’ preferred buying approaches

Business and IT objectives that Austrian enterprises are looking to achieve through their IT investment strategies

Factors that are influencing Austrian enterprises’ decisions to select an ICT provider

Reasons To Buy
Understand how the Austrian enterprises ICT landscape is set to change in 2016 to prioritize your target market

Comprehend how ICT Euros are being allocated by Austrian enterprises in specific geographies and size bands to improve your market penetration

Make effective business decisions by recognizing the opportunities within each of the core areas of ICT spend (hardware, software, IT services, and telecommunications)

Realign your sales initiatives by understanding the current strategic objectives of Austrian enterprises

Enhance your market segmentation with the included, detailed breakdown of opportunities within selected technology categories (IoT, cloud computing, security products, and network services)

Prioritize your focus areas by understanding which factors are influencing Austrian enterprises’ decisions when selecting an ICT provider

Understand the changes in customers’ priorities and identify the business and IT objectives that Austrian enterprises are looking to achieve through their ICT investment strategies


1 Trends in ICT budgets
1.1 Introduction
1.2 Survey demographics
1.3 ICT budget changes
1.4 ICT budget allocation by core technology area
1.4.1 Hardware budget breakdown
1.4.2 Software budget breakdowns
1.4.3 Third party IT services expenditure
1.4.4 Communications expenditure
1.4.5 Cloud computing budget
1.5 ICT budget allocation by function
1.6 Outsourced IT functions
2 ICT investment priorities and vendor satisfaction
2.1 Introduction
2.1.1 Security Products
2.1.2 Internet of Things (IoT)
2.1.3 Cloud computing
2.1.4 Network services
3 ICT procurement trends
3.1 Introduction
3.2 Business objectives influencing IT investment strategy
3.3 ICT provider selection
3.4 Key decision maker for purchasing technology
4 Summary
4.1 Austrian enterprises are earnestly investing in various ICT domains in 2016
5 Appendix
5.1 Definitions
5.2 Further reading
5.3 Contact the authors
List of Figures
Figure 1: Austrian enterprise ICT survey industry breakdown
Figure 2: Austrian enterprise ICT survey breakdown by size band (number of employees)
Figure 3: Recent and expected ICT budget changes among Austrian enterprises
Figure 4: Austrian enterprises’ (external) ICT budget allocation, 2015 and 2016
Figure 5: Austrian enterprises’ average hardware budget allocation
Figure 6: Average allocation of software budgets in Austrian enterprise market
Figure 7: Austrian enterprises’ average IT services budget allocation
Figure 8: Austrian enterprises’ average communications expenditure
Figure 9: Austrian enterprises’ average cloud computing budget allocation by technology
Figure 10: Austrian enterprises’ average cloud computing budget allocation by implementation type
Figure 11: Austrian enterprises’ ICT budget allocation by function, 2015 and 2016
Figure 12: Outsourced IT functions – Austrian enterprises’ current and future outsourcing priorities
Figure 13: Security products – Austrian enterprises’ current and future investment priorities
Figure 14: Security products – selected primary provider and vendor satisfaction among Austrian enterprises
Figure 15: IoT – Austrian enterprises’ current and future investment priorities
Figure 16: IoT – selected primary provider and vendor satisfaction among Austrian enterprises
Figure 17: Cloud computing – Austrian enterprises’ current and future investment priorities
Figure 18: Cloud computing – selected primary provider and vendor satisfaction among Austrian enterprises
Figure 19: Network services – Austrian enterprises’ current and future investment priorities
Figure 20: Network services – selected primary provider and vendor satisfaction among Austrian enterprises
Figure 21: Business objectives which influence Austrian enterprises' IT investment strategy
Figure 22: Factors influencing Austrian enterprises' decision to choose an ICT provider
Figure 23: Role of key entities in making ICT purchasing decisions

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