Market Research Logo

Polish IT Sector Report - 2014

Executive summary 4
Market overview 5
Polish IT market maintains on upward path in 2014, remains among most attractive IT markets in Europe 5
ICT sector’s business climate stable in May 7
Sales revenues from computer, electronic and optical product manufacturing resume growth in 2014 7
Sold production of computer, electronic, optical products grows y/y in 2014 7
Smaller players continue to face tight competition, low profit margins 8
Value of finalized IT tenders reaches €1.6bn in 2014 9
Hardware 10
Hardware market continues on upward path in 2014 10
AB reports improving financial results in Q2 of FY 2014/2015, announces changes in business structure 11
ABC Data reports higher y/y revenues, profit in Q1/2015 11
Action to focus on gradual development of exports 12
Asbis reports lower revenues, profit in Q2/2015 12
Komputronik reports double-digit y/y advance of turnover, launches online store in Germany 12
Software and Services 12
Software, IT services segments rise y/y in 2014 12
Asseco Poland wins large IT infrastructure contract, takes over majority stake in local peer 14
Qumak reports higher revenues in 2014, wins IT infrastructure upgrade contract 14
Comarch plans employment increase, higher investments in global sales network, data centers 14
Denmark’s KMD to enter Polish market 15
Polish IT company Beyond.pl to build large data center in Poznan 15
E-commerce 15
E-commerce market maintains accelerated growth pace 15
SA’s Naspers denies rumours of planning to sell Allegro 16
Romanian online retailer eMAG to take over Polish Agito 16
Grupa Nokaut to take over owner of Sugarfree.pl, change trading name 16
Amazon announces long-term plans to develop in Poland 16

Table 1 Net sales revenues in ICT sector in 2010-2013 (PLN mn) 7
Table 2 Top 20 IT companies in Poland in 2012-2013 -Revenues from sales of IT solutions 9
Table 3 Polish ICT sector- Selected indicators in 2013-2015f 9
Table 4 Number of public tenders related to IT by scope of order in 2014 10
Table 5 Total value (PLNmn) of settled tenders by voivodeships in 2014 10
Table 6 Top 10 e-commerce websites by number of users, reach 16

Figure 1 IT market value in 2011-2014 (PLN bn, y/y) 5
Figure 2 Market demand for selected IT products in 2007-2017f (real market demand, bn 1995 $) 6
Figure 3 Market demand for selected IT services in 2007-2017f (real market demand, bn 1995 $) 6
Figure 4 ICT business climate indicators in 2011-2015 (monthly) 6
Figure 5 Sold production of computer, electronic and optical products in 2014-2015 (PLNbn, monthly) 8
Figure 6 Electronic and electric equipment manufacturing- Sold production value in 2008-2015 (PLNbn, monthly) 8
Figure 7 Hardware manufacturing - Selected indicators in 2007-2017 ($mn) 11
Figure 8 Selected computer related services - Gross output in 2007-2017 ($bn) 13
Figure 9 Selected IT services - Gross output in 2007-2017 ($bn) 13

Polish IT Sector Report - 2014

This report covers the market developments in 2014 and the data available as of May 2015.

The Polish IT market further slowed down growth in 2014, when it increased by 2.6% y/y, and is expected to temper to around 2.4% y/y rise this year, according to market data. The outlook remains optimistic and Poland maintains among the most attractive IT markets in Europe, with growth expected in the medium run for software and services segments.

The domestic demand is recovering, propped by positive employment trends, falling prices and low interest rates, thus driving upwards sales of retail hardware, particularly tablets and notebooks. Furthermore, IT services will also benefit from steady demand from sectors such as healthcare and financial services. The enterprise and government spending is also expected to maintain robust, driven by EU-funded IT projects and information society-related initiatives.

Despite good growth prospects in the medium run, the main deterrents for the Polish IT market are the exchange rate volatility, sales seasonality, tight competition and low margins.

According to our QuERI forecasts, the real market demand for the selected IT products increased by 13.5% y/y in 2014 and is projected to further rise by 11.8% y/y and 9.6% y/y in 2015 and 2016 (in mn 1995 $). Demand for IT services is also expected to continue growing in the coming years, driven by the segments of data processing and hosting.

Key points:
Polish IT market maintains on upward path in 2014, remains among most attractive IT markets in Europe
Sales revenues from computer, electronic and optical product manufacturing resume growth in 2014
Smaller players continue to face tight competition, low profit margins
AB reports improving financial results in Q2 of FY 2014/2015, announces changes in business structure
Asseco Poland wins large IT infrastructure contract, takes over majority stake in local peer
Denmark’s KMD to enter Polish market
Polish IT company Beyond.pl to build large data center in Poznan


Download our eBook: How to Succeed Using Market Research

Learn how to effectively navigate the market research process to help guide your organization on the journey to success.

Download eBook

Share this report

;