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Polish Retail Sector Report - 2014

Polish Retail Sector Report - 2014

This report covers the market developments in FY 2014 and the data available as of April 2015.

The Polish retail market maintained overall positive performance in 2014, when the market value increased by approximately 2% y/y, propped by the expansion of the leading chains across the country and stable demand for basic grocery products.
Nonetheless, the sector did not remain resilient to deterrents, as approximately 20% of the 200 largest retail chains recorded loss in 2014, according to market data. Deflation impacted the already undergoing price war among the players, the most affected being larger format operators. In addition to this, the accelerated expansion of e-commerce continued to eat into the market share of conventional stores.

The retail market is forecasted to continue op upward path in the following years. According to our QuERI database reports, consumer real market demand started recovering in 2013, when it inched up by 2.2% y/y (in USD terms), after the 8.3% y/y decline in 2012 and further increased by 5.3% y/y in 2014. Consumer demand is forecasted to continue rising in the coming years, to reach $11.9bn in 2015 and $13.5bn in 2017.

Key points:
Retail sector maintains positive y/y performance in 2014
Retail prices expected to continue declining by mid-year
Online grocery sales rise at double-digit y/y pace in 2014
Clothing, footwear sales value increases moderately y/y in value terms in 2014
Cosmetics chains continue expanding, market approaching saturation
Biedronka tempers expansion in Q4/2014
Zabka to further expand chain, mulls entering distribution of prepaid energy cards
CCC to continue chain enlargement, plans opening online shop in mid-2015


Contents
Executive summary 5
Market overview 6
Retail sector maintains positive performance in 2014 6
Total retail sales index up 2.7% y/y in 2014, growth accelerates y/y 8
Retail prices expected to continue declining by mid-year 10
E-commerce market maintains accelerated growth pace 10
Retail stock forecasted to expand by 5.5% y/y in 2015 10
Over 20 international retail chains enter Polish market in 2014 11
Hypermarkets, supermarkets, discount stores 11
Grocery market grows moderately y/y in 2014 11
Retail chains operate 171 petrol stations at end-2014 11
Discounters expand further, 400 new openings estimated in 2014 12
Online grocery sales rise at double-digit y/y pace in 2014 13
Biedronka tempers expansion in Q4/2014 13
Netto to launch 20 discount stores in 2015 13
Zabka to further expand chain, mulls entering distribution of prepaid energy cards 13
Carrefour launches new hypermarket concept 14
Clothing and footwear stores 14
Clothing, footwear sales value increases moderately y/y in value terms in 2014 14
Major clothing, footwear companies report improving sales results in 2014 15
CCC to continue chain enlargement, plans opening online shop in mid-2015 16
LPP seeking new markets in Western Europe, Middle East 16
21 Concordia aquires 25% stake in Adesso 16
Kiabi opens first store in Poland 17
Consumer electronics stores 17
Consumer electronics sales up y/y in volume, value terms in 2014 17
… and are expected to continue upwards this year 17
Sold production of computer, electronic and optical products increases 12% y/y in 2014, accelerates in Q1/2015 18
AB announces ambitious Central European expansion plans 19
Romanian online retailer eMAG to take over Polish Agito 19
Neonet continues opening new format stores 19
Pharmaceuticals, cosmetics stores 20
Pharmaceutical sales value grows 2.7% y/y in 2014 20
Cosmetics market value up y/y in 2014, prospects remain optimistic 20
Cosmetics chains continue expanding, market approaching saturation 20
Rossman opens 1000th shop in January 2015, launches online sales 21
Kontigo opens first stores in Poland 21
Avon opens first standalone store in Poland 21
Construction materials, DIY and furniture stores 21
Furniture, radio, TV, household appliances retail sales inch up 1.9 y/y in 2014 21
Ikea’s sales in Poland increase 14% y/y in FY 2014 22
Black Red White launches new concept showroom, plans further expansion in 2015 22
Leroy Merlin to build unit in Jelenia Gora 22
Bricomarche acquires 14 NOMI stores

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