Vietnam Wine Market Forecast 2023-2030

Vietnam Wine Market Forecast 2023-2030


The Vietnam wine market growth is anticipated to progress at a CAGR of 10.93% in terms of revenue and 6.29% in terms of volume during the forecast period, 2023-2030. The Vietnam wine market presents significant opportunities for growth, driven by changing consumer preferences and increasing incomes. However, challenges related to import regulations and cultural factors persist.


The Vietnam wine market growth is primarily attributed to changing consumer preferences, increasing disposable incomes, and a burgeoning interest in wine culture. Vietnamese consumers are moving towards premium and imported wines, shifting away from traditional rice wines. This trend is driven by a desire for quality and sophistication.

Further, e-commerce platforms and digital marketing have gained prominence, enabling consumers to explore and purchase a wide range of wines online. This trend has accelerated during the COVID-19 pandemic. Additionally, wine tourism is gaining traction, with several vineyards and wineries opening their doors to visitors. This trend has the potential to enhance wine culture and education in Vietnam.

At the same time, traditional alcoholic beverages, such as rice wine and beer, still dominate the market due to cultural preferences. Convincing consumers to embrace wine as an alternative remains a challenge.


Some of the key players in the market are LVMH Moët Hennessy Louis Vuitton SA, Lamdong Foodstuffs JSC, Constellation Brands Inc, etc.

Our report offerings include:
• Explore key findings of the overall market
• Strategic breakdown of market dynamics (Drivers, Restraints, Opportunities, Challenges)
• Market forecasts for a minimum of 9 years, along with 3 years of historical data for all segments, sub-segments, and regions
• Market Segmentation caters to a thorough assessment of key segments with their market estimations
• Geographical Analysis: Assessments of the mentioned regions and country-level segments with their market share
• Key analytics: Porter’s Five Forces Analysis, Vendor Landscape, Opportunity Matrix, Key Buying Criteria, etc.
• The competitive landscape is the theoretical explanation of the key companies based on factors, market share, etc.
• Company profiling: A detailed company overview, product/services offered, SCOT analysis, and recent strategic developments

1. Research Scope & Methodology
1.1. Study Objectives
1.2. Methodology
1.3. Assumptions & Limitations
2. Executive Summary
2.1. Market Size & Estimates
2.2. Country Snapshot
2.3. Country Analysis
2.4. Scope Of Study
2.5. Crisis Scenario Analysis
2.5.1. Impact Of Covid-19 On Wine Market
3. Market Dynamics
3.1. Key Growth Enablers
3.1.1. Rising Disposable Income Augments Wine Consumption
3.1.2. Growing Adoption Of E-commerce By Local Players For Wine Sales
3.1.3. Health Benefits Associated With Wine Consumption
3.2. Key Challenges
3.2.1. Price Sensitivity Of Consumers Toward Wine
3.2.2. Strong Competition From Cheap Alcholic Beverages
4. Key Analytics
4.1. Key Market Trends
4.2. Pest Analysis
4.3. Porter's Five Forces Analysis
4.3.1. Buyers Power
4.3.2. Suppliers Power
4.3.3. Substitution
4.3.4. New Entrants
4.3.5. Industry Rivalry
4.4. Opportunity Matrix
4.5. Value Chain Analysis
4.6. Key Buying Criteria
4.7. Market Share Analysis, 2021 & 2022 (In %)
4.8. Brand Share Analysis, 2021 & 2022 (In %)
5. Market By Product (In Terms Of Revenue: $million & In Terms Of Volume: Million Liters)
5.1. Fortified Wine And Vermouth
5.1.1. Port
5.1.2. Sherry
5.1.3. Vermouth
5.1.4. Other Fortified Wine
5.2. Non-grape Wine
5.2.1. Apple Wine
5.2.2. Other Non-grape Wine
5.3. Sparkling Wine
5.3.1. Champagne
5.3.2. Other Sparkling Wine
5.4. Still Light Grape Wine
5.4.1. Still Red Wine
5.4.2. Still Rosé Wine
5.4.3. Still White Wine
6. Market By Trade (In Terms Of Revenue: $million & In Terms Of Volume: Million Liters)
6.1. Off-trade
6.2. On-trade
7. Market By Price Range - Sparkling Wine
8. Market By Price Range - Still Red Wine
9. Market By Price Range - Still Rosé Wine
10. Market By Price Range - Still White Wine
11. Competitive Landscape
11.1. Key Strategic Developments
11.1.1. Acquisitions
11.1.2. Product Launches & Developments
11.1.3. Partnerships
11.1.4. Business Expansions
11.2. Company Profiles
11.2.1. Constellation Brands Inc
11.2.2. Grands Chais De France Sa Les
11.2.3. Lamdong Foodstuffs Jsc
11.2.4. Lvmh Moet Hennessy Louis Vuitton Sa
11.2.5. Pernod Ricard Groupe
11.2.6. Thang Long Wine Jsc

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