United States Kombucha Market Forecast 2024-2032

United States Kombucha Market Forecast 2024-2032


The United States kombucha market is predicted to record a CAGR of 14.29% during the forecast period, 2024-2032. There is a surging consumer interest in fermented and functional foods.


Beverages enable a quick and easy way for functional nutrition intake. Also, there are growing consumer demands in the US regarding ingredients that boost immunity, especially post-COVID-19. In addition, nutritional labels influence the buying behavior. Similarly, gluten-free labeling is gaining prominence aligning with gluten-free diet trends.

Further, the United States kombucha market by distribution channel includes online retailing, health stores, supermarkets & hypermarkets, and other distribution channels. Health & wellness stores play a central role in consumer healthcare. They entail a clear value proposition given the shifting consumer focus on dietary and functional aspects of beverages, non-foods, and foods. Moreover, the functional properties of kombucha are popular in North America, which has propelled its sales in health stores.

Additionally, kombucha has live probiotics loaded with amino acids, polyphenols, and healthy enzymes. This further renders kombucha an ideal product to be sold in drug stores, pharmacies, and health stores. Besides, consumers are increasingly inclined toward adopting healthy lifestyles. As a result, the benefits offered by kombucha and the subsequent purchases make health & wellness stores a lucrative segment of the United States kombucha market.


Some of the leading market players are Health-Ade LLC, Live Soda LLC, Go Kombucha, GT's Living Foods, etc.

Our report offerings include:
• Explore key findings of the overall market
• Strategic breakdown of market dynamics (Drivers, Restraints, Opportunities, Challenges)
• Market forecasts for a minimum of 9 years, along with 3 years of historical data for all segments, sub-segments, and regions
• Market Segmentation caters to a thorough assessment of key segments with their market estimations
• Geographical Analysis: Assessments of the mentioned regions and country-level segments with their market share
• Key analytics: Porter’s Five Forces Analysis, Vendor Landscape, Opportunity Matrix, Key Buying Criteria, etc.
• Competitive landscape is the theoretical explanation of the key companies based on factors, market share, etc.
• Company profiling: A detailed company overview, product/services offered, SCOT analysis, and recent strategic developments

Please note:The single user license is non-downloadable and non-printable. Global Site license allows these actions.

1. Research Scope & Methodology
1.1. Study Objectives
1.2. Methodology
1.3. Assumptions & Limitations
2. Executive Summary
2.1. Market Size & Estimates
2.2. Country Snapshot
2.3. Country Analysis
2.4. Scope Of Study
2.5. Crisis Scenario Analysis
2.6. Major Market Findings
3. Market Dynamics
3.1. Key Drivers
3.1.1. Increasing Disposable Income And Changing Lifestyle Of Individuals
3.1.2. High Demand For Fortified Food & Beverage Products
3.1.3. Easy Manufacturing Process
3.1.4. Health Benefits Of Kombucha
3.2. Key Restraints
3.2.1. Highly Regulated Food & Beverage Market
3.2.2. Beverage Recalls Due To High Alcohol Content
3.2.3. Difficulty In Maintaining Storage Conditions For Kombucha
3.2.4. Side Effects Of Kombucha
4. Key Analytics
4.1. Key Market Trends
4.1.1. Introduction Of Shelf-stable Kombucha
4.1.2. Younger Women Are The Major Consumers Of Kombucha
4.2. Pestle Analysis
4.2.1. Political
4.2.2. Economical
4.2.3. Social
4.2.4. Technological
4.2.5. Legal
4.2.6. Environmental
4.3. Porter's Five Forces Analysis
4.3.1. Buyers Power
4.3.2. Suppliers Power
4.3.3. Substitution
4.3.4. New Entrants
4.3.5. Industry Rivalry
4.4. Market Concentration Analysis
4.5. Value Chain Analysis
4.5.1. Research & Development
4.5.2. Manufacturers
4.5.3. Distributors
4.5.4. Retailers & Distribution Channels
4.6. Key Buying Criteria
4.6.1. Cost
4.6.2. Labelling
4.6.3. Flavor
5. Market By Product Type
5.1. Original/Regular
5.2. Flavored
5.2.1. Citrus
5.2.2. Apple, Coconut, And Mango
5.2.3. Herbs And Spices
5.2.4. Flower
5.2.5. Berries
5.2.6. Other Flavors
6. Market By Distribution Channel
6.1. Supermarkets & Hypermarkets
6.2. Health Stores
6.3. Online Retailing
6.4. Other Distribution Channels
7. Competitive Landscape
7.1. Key Strategic Developments
7.1.1. Mergers & Acquisitions
7.1.2. Product Launches & Developments
7.1.3. Partnerships & Agreements
7.1.4. Business Expansions & Divestitures
7.2. Company Profiles
7.2.1. Health-ade Llc Company Overview Products Strengths & Challenges
7.2.2. Gt's Living Foods Company Overview Products Strengths & Challenges
7.2.3. Pepsico Inc Company Overview Products Strengths & Challenges
7.2.4. Go Kombucha Company Overview Products Strengths & Challenges
7.2.5. Live Soda Llc Company Overview Products
7.2.6. The Hain Celestial Group Inc Company Overview Products Strengths & Challenges

Download our eBook: How to Succeed Using Market Research

Learn how to effectively navigate the market research process to help guide your organization on the journey to success.

Download eBook
Cookie Settings