KEY FINDINGS The Latin American market is expected to grow at a CAGR of 2.86% during the forecast period of 2017-2025. It is estimated to generate a revenue of $15195 million by 2025.
MARKET INSIGHTS Latin America includes countries like Brazil and Mexico. Brazil accounts for the highest share in the hair care market. A large number of aging population, increasing male grooming, growing disposable income amongst emerging middle-class population and the development of organized retail have all acted as major drivers for the growth of the market. The market segmentation is categorized on the basis of components and distribution channels. The major components include 2-in-1 products, perms and relaxants, conditioners etc. whereas the distribution channels comprise of salons, hypermarkets, retail chains, pharmacies etc. However, the high marketing costs and expensive products are inhibiting the market progression.
COMPETITIVE INSIGHTS The major players in the country are P&G, L’Oréal, Alfaparf, Italian Hairtech Group and Henkel. The other major players in the market include The Procter & Gamble Company, Kao Corporation, Amway Corporation, Inc., Beiersdorf Ag, Church & Dwight Co Inc, Combe Inc, Conair Corporation, Goody Products Inc, Henkel Ag & Co. Kgaa, Johnson & Johnson, Neutrogena Corp, Oriflame Holding Ag, Unilever Inc., The Estee Lauder Companies Inc., Natura Cosmeticos S.A and Avon Products.