Latin America Beauty & Personal Care Market Forecast 2019-2028
The Latin America beauty & personal care market is predicted to project a CAGR of 1.95%, during the forecast period of 2019 to 2028. The urbanization of small cities, innovations, and product developments being a relevant strategy, and more women joining the workforce has predominantly influenced the region's market growth.
The Latin America beauty & personal care market growth is evaluated across Chile, Mexico, Peru, Brazil, Argentina, and the rest of Latin America. The increasing population in Mexico, in addition to the changing demographics like the urbanization of smaller cities, and later retirement age, is projected to influence the region's market growth, positively. Also, more women joining the workforce contributes to the country's growing beauty and personal care performance. Moreover, due to Mexico's competitive environment, innovation continues to remain a pertinent strategy for enterprises to distinguish themselves from their counterparts.
For instance, Unilever de México is among the country's leading player for beauty and personal care, following a multi-brand strategy. The approach enables the company to target varied consumer groups, with an augmented presence across several categories, like deodorants, bath and shower, and skincare. The enterprises' forte also includes innovations across its brands, strong distribution networks ranging from traditional to modern mediums, and consistent mass media advertising. Thus, such factors are anticipated to drive the region's market growth, over the forecast period.
Some of the eminent enterprises operating in the market include, L'Oréal SA, Natura & Co Holding SA, The Procter & Gamble Company, Avon Products Inc, Mary Kay Inc, Unilevel NV, etc.
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• Strategic breakdown of market dynamics (Drivers, Restraints, Opportunities, Challenges)
• Market forecasts for a minimum of 9 years, along with 3 years of historical data for all segments, sub-segments, and regions
• Market Segmentation cater to a thorough assessment of key segments with their market estimations
• Geographical Analysis: Assessments of the mentioned regions and country-level segments with their market share
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• Company profiling: A detailed company overview, product/services offered, SCOT analysis, and recent strategic developments
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