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Global Marketing Automation Software Market Forecast 2018-2026

Global Marketing Automation Software Market Forecast 2018-2026

KEY FINDINGS

The Marketing Automation Software market size is projected to expand at a CAGR of 9.34% during the forecast period of 2018-2026. An increase in the demand for digital marketing and adoption of the automation tools are key drivers for the growth of marketing automation software market.

MARKET INSIGHTS

The marketing automation software market is segmented into deployment model, end-users, verticals, and application. The marketing automation software market by deployment model is segmented into cloud deployment and on-premises. The end-user market is segmented into small and medium businesses (SMBS) and large enterprises. The marketing automation software market by verticals is segmented into academic & education, advertising, banking financial services and insurance (BFSI), healthcare, manufacturing and distribution, media and entertainment, retail and other verticals. The marketing automation software by application is segmented into campaign management, social media marketing, reporting and analytics, email marketing, inbound marketing, mobile application, lead nurturing and lead scoring, and other applications.

Rise in demand for digital marketing and integration of marketing efforts and increased adoption of automation tools in the retail sector are key drivers for the growth of marketing automation software market.

REGIONAL INSIGHTS

North America is projected to hold the largest market share for marketing automation software by 2026. The key drivers for the growth of the market are a rise in the adoption of cloud computing and usage of internet, rising number of mobile users and rise in demand for SaaS cloud services and expansion of the 4G network. Europe is projected to grow at a high CAGR during the forecast period. The rising demand for data integration will drive the market growth in this region. However, it is the Asia-Pacific marketing automation software market that is projected to exhibit the fastest growth over the forecast period.

COMPETITIVE INSIGHTS

The leading players of the marketing automation software market are SAP SE, Oracle, SalesForce, International Business Machines (IBM) Corporation, Adobe Systems, SAS Institute, Insidesales.com Inc, Hatchbuck, Act-On Software, Cognizant Technology Solution, eTrigue, Synchronous Technologies Inc., Hubspot Inc Infusionsoft and Vista Equity Partner


1. Research Scope
1.1. Study Goals
1.2. Scope Of The Market Study
1.3. Who Will Find This Report Useful?
1.4. Study And Forecasting Years
2. Research Methodology
2.1. Sources Of Data
2.1.1. Secondary Data
2.1.2. Primary Data
2.2. Top Down Approach
2.3. Bottom-up Approach
2.4. Data Triangulation
2.5. Estimation Methodology
3. Executive Summary
3.1. Market Summary
3.2. Key Findings
4. Market Overview
4.1. Market Definition
4.2. Market Drivers
4.2.1. Increasing Demand For Digital Marketing
4.2.2. Increasing Acceptance Of Automation Tools In Retail Sector
4.2.3. Rising Demand To Integrate Marketing Efforts
4.3. Market Restraints
4.3.1. The Data Policy Concern
4.3.2. B2b Marketing Automation Deploying Issues
4.4. Market Opportunities
4.4.1. Growth In Adoption Of Cloud-based Technology
4.5. Market Challenges
4.5.1. Incorporation With Existing Marketing
4.5.2. Lack Of Knowledge And Skilled Employees
5. Global Marketing Automation Software Market By Application 2018-2026 ($ Million)
5.1. Global Marketing Automation Software Market By Campaign Management 2018-2026 ($ Million)
5.2. Global Marketing Automation Software Market By E-mail Marketing 2018-2026 ($ Million)
5.3. Global Marketing Automation Software Market By Mobile Application 2018-2026 ($ Million)
5.4. Global Marketing Automation Software Market By Inbound Marketing 2018-2026 ($ Million)
5.5. Global Marketing Automation Software Market By Lead Nurturing And Lead Scoring 2018-2026 ($ Million)
5.6. Global Marketing Automation Software Market By Reporting And Analytics 2018-2026 ($ Million)
5.7. Global Marketing Automation Software Market By Social Media Marketing 2018-2026 ($ Million)
5.8. Global Marketing Automation Software Market By Other Applications 2018-2026 ($ Million)
6. Global Marketing Automation Software Market By Verticals 2018-2026 ($ Million)
6.1. Global Marketing Automation Software Market By Academic & Education 2018-2026($million)
6.2. Global Marketing Automation Software Market By Advertising 2018-2026 ($million)
6.3. Global Marketing Automation Software Market By Banking Financial Services And Insurance (Bfsi) 2018-2026 ($million)
6.4. Global Marketing Automation Software Market By Healthcare 2018-2026 ($ Million)
6.5. Global Marketing Automation Software Market By Manufacturing And Distribution 2018-2026 ($ Million)
6.6. Global Marketing Automation Software Market By Media And Entertainment 2018-2026 ($ Million)
6.7. Global Marketing Automation Software Market By Retail 2018-2026 ($ Million)
6.8. Global Marketing Automation Software Market By Other Verticals 2018-2026 ($ Million)
7. Global Marketing Automation Software Market By Deployment Model 2018-2026 ($ Million)
7.1. Global Marketing Automation Software Market By Cloud Deployment 2018-2026 ($million)
7.2. Global Marketing Automation Software Market By On-premises 2018-2026 ($million)
8. Global Marketing Automation Software Market By End Users 2018-2026 ($ Million)
8.1. Global Marketing Automation Software Market By Small And Medium Businesses (Smbs) 2018-2026 ($million)
8.2. Global Marketing Automation Software Market By Large Enterprises 2018-2026 ($million)
9. Key Analytics
9.1. Porters Five Force Model
9.1.1. Threat Of New Entrants
9.1.2. Threat Of Substitute Products Or Services
9.1.3. Bargaining Power Of Buyer
9.1.4. Bargaining Power Of Supplier
9.1.5. Intensity Of Competitive Rivalry
9.2. Key Buying Criteria
9.2.1. Reliability & User-friendliness
9.2.2. Accuracy & Effectiveness
9.2.3. Price
9.2.4. Roi
9.3. Opportunity Matrix
9.4. Value Chain Analysis
9.5. Pestel Analysis
9.5.1. Political Factors
9.5.2. Environmental Factors
9.5.3. Technological Factors
9.5.4. Economic Factors
9.5.5. Legal Factors
9.6. Vendor Landscape
10. Global Marketing Automation Software Market By Geography 2018-2026 ($ Million)
10.1. North America Marketing Automation Software Market 2018-2026 ($ Million)
10.1.1. The U.S.
10.1.2. Canada
10.2. Europe Marketing Automation Software Market 2018-2026 ($ Million)
10.2.1. Germany
10.2.2. U.K.
10.2.3. France
10.2.4. Spain
10.2.5. Italy
10.2.6. Rest Of Europe (Roe)
10.3. Asia Pacific Marketing Automation Software Market 2018-2026 ($ Million)
10.3.1. China
10.3.2. India
10.3.3. South Korea
10.3.4. Japan
10.3.5. Australia
10.3.6. Rest Of Asia Pacific (Roapac)
10.4. Rest Of The World Marketing Automation Software Market 2018-2026 ($ Million)
10.4.1. Latin America
10.4.2. Mena
10.4.3. Africa
11. Competitive Landscape
11.1. Market Share
11.2. Mergers & Acquisitions
11.3. Recent Product Launches
11.4. Company Profile
11.4.1. International Business Machines (Ibm) Corporation
11.4.2. Oracle
11.4.3. Sales Force
11.4.4. Sap Se
11.4.5. Adobe Systems
11.4.6. Sas Institute
11.4.7. Act-on Software
11.4.8. Cognizant Technology Solution
11.4.9. Etrigue
11.4.10. Synchronous Technologies, Inc
11.4.11. Hatchbuck
11.4.12. Hubspot Inc.
11.4.13. Insidesales.Com Inc (Holding Company Of Inboundio)
11.4.14. Infusionsoft
11.4.15. Vista Equity Partner
List Of Tables
Table 1 Global Marketing Automation Software Market By Region 2018-2026 ($ Million)
Table 2 Global Marketing Automation Software Market By Application 2018-2026 ($ Million)
Table 3 Global Marketing Automation Software Market By Campaign Management By Geography 2018-2026 ($ Million)
Table 4 Global Marketing Automation Software Market By E-mail Marketing By Geography 2018-2026 ($ Million)
Table 5 Global Marketing Automation Software Market By Mobile Application By Geography 2018-2026 ($ Million)
Table 6 Global Marketing Automation Software Market By Inbound Marketing By Geography 2018-2026 ($ Million)
Table 7 Global Marketing Automation Software Market By Lead Nurturing And Lead Scoring By Geography 2018-2026 ($ Million)
Table 8 Global Marketing Automation Software Market By Reporting And Analytics By Geography 2018-2026 ($ Million)
Table 9 Global Marketing Automation Software Market By Social Media Marketing By Geography 2018-2026 ($ Million)
Table 10 Global Marketing Automation Market By Verticals 2018-2026 ($ Million)
Table 11 Global Marketing Automation Software Market (Academic And Education) By Geography 2018-2026 ($ Million)
Table 12 Global Marketing Automation Software Market (Advertising) By Geography 2018-2026 ($ Million)
Table 13 Global Marketing Automation Software (Banking Financial Services And Insurance) By Geography 2018-2026 ($ Million)
Table 14 Global Marketing Automation Software (Healthcare) By Geography 2018-2026 ($ Million)
Table 15 Global Marketing Automation Software (Manufacturing And Distribution) By Geography 2018-2026 ($ Million)
Table 16 Global Marketing Automation Software (Media And Entertainment) By Geography 2018-2026 ($ Million)
Table 17 Global Marketing Automation Software (Retail) By Geography 2018-2026 ($ Million)
Table 18 Global Marketing Automation Software Market (Other) By Geography 2018-2026 ($ Million)
Table 19 Global Marketing Automation Software By Deployment Model 2018-2026 ($ Million)
Table 20 Global Cloud Based Market By Geography, 2018-2026 ($ Million)
Table 21 Global On-premises Market By Geography 2018-2026 ($million)
Table 22 Global Marketing Automation Software Market By End User 2018-2026 ($ Million)
Table 23 Global Small And Medium Businesses (Smbs) Market By Geography 2018-2026 ($million)
Table 24 Global Large Enterprises Market By Geography 2018-2026 ($million)
Table 25 The Three Pricing Tiers In The Small Business Marketing Automation Market
Table 26 Global Marketing Automation Software Market By Region 2018-2026 ($ Million)
Table 27 North American Marketing Automation Software Market By Country 2018-2026 ($ Million)
Table 28 Europe Marketing Automation Software Market By Countries 2018-2026 ($ Million)
Table 29 Asia Pacific Marketing Automation Software Market By Countries 2018-2026 ($ Million)
Table 30 Row Marketing Automation Software Market By Geography 2018-2026 ($ Million)
List Of Figures
Figure 1 Global Marketing Automation Software Market By Verticals 2018-2026 ($ Million)
Figure 2 Digital Marketing Spending Worldwide In 2015 & 2020
Figure 3 Digital Marketing Spending In The United States In 2015 & 2020
Figure 4 Global Data Breaches In 2015 (%)
Figure 5 Public Cloud Computing Market Worldwide From 2015 To 2020 ($ Billion)
Figure 6 Adoption Scenario & Response Of Marketing Automation Platform (%)
Figure 7 The Skills Employees Need, But Don’t Have (%)
Figure 8 Global Marketing Automation Software Market By Campaign Management 2018-2026 ($ Million)
Figure 9 Global Marketing Automation Software Market By E-mail Marketing 2018-2026 ($ Million)
Figure 10 Worldwide Email Account From 2015 To 2019 ($ Million)
Figure 11 Global Marketing Automation Software Market By Mobile Application 2018-2026 ($ Million)
Figure 12 Global Smartphone And Tablet Users From 2014 To 2020 (Billion)
Figure 13 Global Marketing Automation Software Market By Inbound Marketing 2018-2026 ($ Million)
Figure 14 Global Marketing Automation Software Market By Lead Nurturing And Lead Scoring 2018-2026 ($ Million)
Figure 15 Global Digital Buyers From 2014 To 2019(Billion)
Figure 16 Global Marketing Automation Software Market By Reporting And Analytics 2018-2026 ($ Million)
Figure 17 Global Marketing Automation Software Market By Social Media Marketing 2018-2026 ($ Million)
Figure 18 Global Social Media Users From 2015 – 2020 (Billion)
Figure 19 Global Marketing Automation Software Market By Other Applications 2018-2026 ($ Million)
Figure 20 Global Marketing Automation Software By Academic And Education Market 2018-2026 ($ Million)
Figure 21 Global Marketing Automation Software By Advertising Market 2018-2026 ($ Million)
Figure 22 Global Marketing Automation Software By Banking Financial Services And Insurance 2018-2026 ($ Million)
Figure 23 Global Marketing Automation Software By Healthcare Market 2018-2026 ($ Million)
Figure 24 Global Marketing Automation Software By Manufacturing And Distribution 2018-2026 ($ Million)
Figure 25 Global Marketing Automation Software By Media And Entertainment Market 2018-2026 ($ Million)
Figure 26 Global Marketing Automation Software Market By Retail 2018-2026 ($ Million)
Figure 27 Global Marketing Automation Software By Other Market 2018-2026 ($ Million)
Figure 28 Global Usage Of Public And Private Cloud In Enterprises
Figure 29 Global Paas Market Forecast In Million (2011-2016)
Figure 30 Global Marketing Automation Software Market By Cloud Deployment 2018-2026 ($million)
Figure 31 Global Saas Software Subscription Revenue Percentage Changes From Prior Years (2012-2016)
Figure 32 Global Marketing Automation Software Market By On-premises 2018-2026 ($million)
Figure 33 Global Marketing Automation Software Market By Small And Medium Businesses (Smbs) 2018-2026 ($million)
Figure 34 Global Marketing Automation Software Market By Large Enterprises 2018-2026 ($million)
Figure 35 Primary Use Of Saas By Sme’s 2015
Figure 36 The Us Marketing Automation Software Market 2018-2026 ($ Million)
Figure 37 Canada Marketing Automation Software Market 2018-2026 ($ Million)
Figure 38 Cloud Computing Segments In Germany 2016 (%)
Figure 39 Germany Marketing Automation Software Market 2018-2026 ($ Million)
Figure 40 Uk, Saas Cloud Computing Forecast 2014-2019 ($ Billion)
Figure 41 Uk Marketing Automation Software Market 2018-2026 ($ Million)
Figure 42 Software Service For Vc Funded Companies In France 2015
Figure 43 France Marketing Automation Software Market 2018-2026 ($ Million)
Figure 44 Spain Ict Sector Revenue Turnover In 2015 (Percentage)
Figure 45 Spain Automation Software Market 2018-2026 ($ Million)
Figure 46 Italy Cloud Computing Market Forecast 2015-2020 ($ Billion)
Figure 47 Italy Marketing Automation Software Market 2018-2026 ($ Million)
Figure 48 Roe Marketing Automation Software Market 2018-2026 ($ Million)
Figure 49 China Saas Market Forecast 2014-2019 ($ Million)
Figure 50 China Marketing Automation Software Market 2018-2026 ($ Million)
Figure 51 India It Software Market Forecast 2016-2020 ($ Billion)
Figure 52 India Marketing Automation Software Market 2018-2026 ($ Million)
Figure 53 South Korea Marketing Automation Software Market 2018-2026 ($ Million)
Figure 54 Saas Sales In Japan 2015
Figure 55 Japan Marketing Automation Software Market 2018-2026 ($ Million)
Figure 56 Australia Public Cloud Market Forecast 2014-2019 ($ Million)
Figure 57 Australia Marketing Automation Software Market 2018-2026 ($ Million)
Figure 58 Roapac Marketing Automation Software Market 2018-2026 ($ Million)
Figure 59 Latin America Marketing Automation Software Market 2018-2026 ($ Million)
Figure 60 Mena Marketing Automation Software Market 2018-2026 ($ Million)
Figure 61 Africa Marketing Automation Software Market 2018-2026 ($ Million)
Figure 62 Market Share Analysis Of Global Marketing Automation Software Market, 2017

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