Germany Wine Market Forecast 2023-2030

Germany Wine Market Forecast 2023-2030


The Germany wine market is anticipated to grow with a CAGR of 2.59% in terms of revenue as well as 0.12% in terms of volume over the estimated years of 2023 to 2030. The country’s market growth is influenced by the increasing adoption of e-commerce for wine sales, the health benefits associated with wine consumption, and the high demand for still rosé wine and sparkling wine.


Germany holds the position of the fourth-largest wine producer within the European Union (EU), falling behind France, Italy, and Spain. According to statistics from the United States Department of Agriculture, the projected German wine production from the 2022 harvest for 2023 is estimated to reach around 9.4 million hectoliters. This projection indicates a growth of 9.8% when compared to the numbers from 2022. Alongside its significant domestic production, Germany also stands as the foremost global wine importer when considering volume. In terms of value, Germany secures the third position, following the United States and the United Kingdom.

Moreover, the sales volume of sparkling wine in off-trade scenarios exhibited resilience, with premium choices like crémant from France and Luxembourg, along with Italian prosecco, delivering strong performances in 2021. Despite facing competition from alternative sparkling wine options available at lower price points through discount chains, the trend of heightened home-based social activities during the pandemic bolstered the demand for sparkling wine. Hence, such factors are expected to boost the Germany wine market growth over the estimated period.


Eminent firms operating in the market include Grands Chais de France SA, Pernod Ricard SA, Rotkäppchen-Mumm, etc.

Our report offerings include:
• Explore key findings of the overall market
• Strategic breakdown of market dynamics (Drivers, Restraints, Opportunities, Challenges)
• Market forecasts for a minimum of 9 years, along with 3 years of historical data for all segments, sub-segments, and regions
• Market Segmentation caters to a thorough assessment of key segments with their market estimations
• Geographical Analysis: Assessments of the mentioned regions and country-level segments with their market share
• Key analytics: Porter’s Five Forces Analysis, Vendor Landscape, Opportunity Matrix, Key Buying Criteria, etc.
• The competitive landscape is the theoretical explanation of the key companies based on factors, market share, etc.
• Company profiling: A detailed company overview, product/services offered, SCOT analysis, and recent strategic developments

1. Research Scope & Methodology
1.1. Study Objectives
1.2. Methodology
1.3. Assumptions & Limitations
2. Executive Summary
2.1. Market Size & Estimates
2.2. Country Snapshot
2.3. Country Analysis
2.4. Scope Of Study
2.5. Crisis Scenario Analysis
2.5.1. Impact Of Covid-19 On Wine Market
3. Market Dynamics
3.1. Key Growth Enablers
3.1.1. High Demand For Still Rosé Wine And Sparkling Wine
3.1.2. Increasing Adoption Of E-commerce For Wine Sales
3.1.3. Health Benefits Associated With Wine Consumption
3.2. Key Challenges
3.2.1. Price-sensitive Nature Of German Consumers
3.2.2. Climatic Changes Impacting Wine Production
4. Key Analytics
4.1. Key Market Trends
4.2. Pest Analysis
4.3. Porter’s Five Forces Analysis
4.3.1. Buyers Power
4.3.2. Suppliers Power
4.3.3. Substitution
4.3.4. New Entrants
4.3.5. Industry Rivalry
4.4. Opportunity Matrix
4.5. Value Chain Analysis
4.6. Key Buying Criteria
4.7. Difference Between Consumer Price And Distributor Price
4.8. Market Share Analysis, In 2021 & 2022 (In %)
4.9. Brand Share Analysis, In 2021 & 2022 (In %)
5. Market By Product (In Terms Of Revenue: $ Million & In Terms Of Volume: Million Liters)
5.1. Fortified Wine And Vermouth
5.1.1. Port
5.1.2. Sherry
5.1.3. Vermouth
5.1.4. Other Fortified Wine
5.2. Non-grape Wine
5.2.1. Apple Wine
5.2.2. Other Non-grape Wine
5.3. Sparkling Wine
5.3.1. Champagne
5.3.2. Other Sparkling Wine
5.4. Still Light Grape Wine
5.4.1. Still Red Wine
5.4.2. Still Rosé Wine
5.4.3. Still White Wine
6. Market By Trade (In Terms Of Revenue: $ Million & In Terms Of Volume: Million Liters)
6.1. Off-trade
6.2. On-trade
7. Market By Price Range - Sparkling Wine
8. Market By Price Range - Still Red Wine
9. Market By Price Range - Still Rosé Wine
10. Market By Price Range - Still White Wine
11. Competitive Landscape
11.1. Company Profiles
11.1.1. Pernod Ricard
11.1.2. Rotkäppchen-mumm
11.1.3. Grands Chais De France Sa
11.1.4. E&J Gallo Winery Inc
11.1.5. Franz Wilhelm Langguth Erben Gmbh & Co Kg
11.1.6. Moët Hennessy

Download our eBook: How to Succeed Using Market Research

Learn how to effectively navigate the market research process to help guide your organization on the journey to success.

Download eBook
Cookie Settings