Gc3:c31lobal Kombucha Market 2019-2027

Gc3:c31lobal Kombucha Market 2019-2027

KEY FINDINGS

The growth in the global Kombucha market is being propelled by growing health consciousness around the globe. Over the forecast years of 2019-2027, the market is expected to accelerate with 25.56% CAGR. According to the consumer demographics for the global kombucha market, the female kombucha market is the dominating end user since women are in some cases more concerned about health and sustainable lifestyle, rising obesity, etc.

MARKET INSIGHTS

The global kombucha market is segmented on the basis of flavor, types, distribution channel and consumer demographics. The different flavors in which the Kombucha drink is available include apple, coconut, mango, citrus, berries, herbs and spices, flowers, and others. The market segment by type is sub-divided into bacteria, yeasts, etc. The different distribution channels involved in these markets are convenience stores, hypermarkets and supermarkets, food and drinks specialty stores and others while the consumer demographics are segmented into male and female. Many government healthcare organizations have taken the initiative to organize healthcare awareness programs.

REGIONAL INSIGHTS

The geographical segmentation for the global kombucha market is carried out over Europe, Asia-Pacific, North America and Rest of World. The Asia-Pacific market is fast evolving on account of the increased alcoholic beverage consumption in the region. However, it is the North American market that is expected to dominate the global market by the end of 2027. The region houses world-renowned market companies that manufacture Kombucha. Also, the level of disposable income for the population in this region is quite high as compared to other regional markets.

COMPETITIVE INSIGHTS

Some of the leading companies in the global Kombucha market include Unity Vibration, Makana Beverages Inc., Live Soda Kombucha, the Humm Kombucha LLC, Kombucha Wonder Drink, Reed’s Inc., GT’s Kombucha, Townshend's Tea, Kevita, Inc. (Acquired By Pepsico), Red Bull GmbH, Nessalla Kombucha, Kosmic Kombucha, Revive Kombucha, Búcha Live Kombucha and Hain Celestial Group.


1. RESEARCH SCOPE 1.1. STUDY GOALS 1.2. SCOPE OF THE MARKET STUDY 1.3. WHO WILL FIND THIS REPORT USEFUL? 1.4. STUDY & FORECASTING YEARS 2. RESEARCH METHODOLOGY 2.1. SOURCES OF DATA 2.1.1. SECONDARY DATA 2.1.2. PRIMARY DATA 2.2. TOP-DOWN APPROACH 2.3. BOTTOM-UP APPROACH 2.4. DATA TRIANGULATION 3. EXECUTIVE SUMMARY 3.1. MARKET SUMMARY 3.2. KEY FINDINGS 3.2.1. GROWING POPULARITY OF FRUIT FLAVORED KOMBUCHA 3.2.2. YOUNGER WOMEN ARE THE MAJOR CONSUMERS OF KOMBUCHA 3.2.3. RISE IN NEW PRODUCT LAUNCHES 3.2.4. PACKAGING INNOVATIONS & INCREASING MARKETING INITIATIVES 4. MARKET DYNAMICS 4.1. MARKET DEFINITION & SCOPE 4.2. MARKET DRIVERS 4.2.1. CHANGING LIFESTYLE OF INDIVIDUALS 4.2.2. INCREASING DISCRETIONARY INCOME SPEND ON HEALTHCARE 4.2.3. HIGH DEMAND FOR FORTIFIED FOOD & BEVERAGE PRODUCTS 4.2.4. EASY MANUFACTURING PROCESS 4.2.5. HEALTH BENEFITS OFFERED BY KOMBUCHA 4.2.5.1. DIGESTION 4.2.5.2. DETOXIFICATION 4.2.5.3. CANCER PREVENTION 4.2.5.4. DIABETES PREVENTION 4.2.5.5. INCREASED ENERGY & STRONGER IMMUNE SYSTEM 4.2.5.6. ANTIOXIDANT POWER 4.3. MARKET RESTRAINTS 4.3.1. HIGHLY REGULATED FOOD & BEVERAGES MARKET 4.3.2. BEVERAGES RECALLED DUE TO HIGH ALCOHOL CONTENT 4.3.3. LENGTHIER APPROVAL LAG TIMES DISCOURAGE MANUFACTURERS 4.4. MARKET OPPORTUNITIES 4.4.1. HEALTH CONCERNS INCREASES THE CONSUMPTION OF FUNCTIONAL BEVERAGES 4.4.2. INCREASING R&D & INNOVATIONS TO EXPAND PRODUCT PORTFOLIO 4.5. MARKET CHALLENGES 4.5.1. DIFFICULTY IN MAINTAINING STORAGE CONDITIONS FOR KOMBUCHA 4.5.2. SIDE EFFECTS OF KOMBUCHA 5. MARKET BY CONSUMER DEMOGRAPHICS 5.1. MALE 5.2. FEMALE 6. MARKET BY TYPE 6.1. YEAST 6.2. BACTERIA 6.3. OTHERS 7. MARKET BY DISTRIBUTION CHANNELS 7.1. HYPERMARKETS & SUPERMARKETS 7.2. CONVENIENCE STORES 7.3. FOOD & DRINK SPECIALTY STORES 7.4. OTHER DISTRIBUTION CHANNELS 8. MARKET BY FLAVOR 8.1. CITRUS 8.2. APPLE, COCONUT & MANGO 8.3. HERBS & SPICES 8.4. FLOWER 8.5. BERRIES 8.6. OTHERS 9. KEY ANALYTICS 9.1. PORTER’S FIVE FORCE MODEL 9.1.1. THREAT OF NEW ENTRANTS 9.1.2. THREAT OF SUBSTITUTE 9.1.3. BARGAINING POWER OF SUPPLIERS 9.1.4. BARGAINING POWER OF BUYERS 9.1.5. THREAT OF COMPETITIVE RIVALRY 9.2. KEY BUYING CRITERIA 9.2.1. COST 9.2.2. LABELLING 9.2.3. FLAVOR 9.3. VALUE CHAIN ANALYSIS 9.3.1. RESEARCH & DEVELOPMENT 9.3.2. MANUFACTURERS 9.3.3. DISTRIBUTORS 9.3.4. RETAILERS & END USERS 9.4. OPPORTUNITY MATRIX 9.5. LEGAL, POLICY & REGULATORY FRAMEWORK 9.6. VENDOR LANDSCAPE 10. GEOGRAPHICAL ANALYSIS 10.1. NORTH AMERICA 10.1.1. UNITED STATES 10.1.2. CANADA 10.2. EUROPE 10.2.1. UNITED KINGDOM 10.2.2. GERMANY 10.2.3. FRANCE 10.2.4. RUSSIA 10.2.5. REST OF EUROPE 10.3. ASIA PACIFIC 10.3.1. CHINA 10.3.2. JAPAN 10.3.3. INDIA 10.3.4. AUSTRALIA 10.3.5. REST OF ASIA PACIFIC 10.4. REST OF WORLD 10.4.1. LATIN AMERICA 10.4.2. MIDDLE EAST & AFRICA 11. COMPETITIVE LANDSCAPE 11.1. MARKET SHARE ANALYSIS 11.2. COMPANY PROFILES 11.2.1. BÚCHA LIVE KOMBUCHA 11.2.2. GT’S KOMBUCHA 11.2.3. HAIN CELESTIAL GROUP 11.2.4. KEVITA, INC. (ACQUIRED BY PEPSICO) 11.2.5. KOMBUCHA WONDER DRINK 11.2.6. KOSMIC KOMBUCHA 11.2.7. LIVE SODA KOMBUCHA 11.2.8. MAKANA BEVERAGES INC. 11.2.9. NESSALLA KOMBUCHA 11.2.10. RED BULL GMBH 11.2.11. REED’S INC. 11.2.12. REVIVE KOMBUCHA 11.2.13. THE HUMM KOMBUCHA LLC 11.2.14. TOWNSHEND'S TEA 11.2.15. UNITY VIBRATION LIST OF TABLES TABLE 1: GLOBAL KOMBUCHA MARKET, BY GEOGRAPHY, 2019-2027 (IN $ MILLION) TABLE 2: EUROPE LEGISLATION FOR MICROBIOLOGICAL IN BEVERAGES TABLE 3: GLOBAL KOMBUCHA MARKET, BY CONSUMER DEMOGRAPHICS, 2019-2027 (IN $ MILLION) TABLE 4: GLOBAL MALE MARKET, BY REGION, 2019-2027 (IN $ MILLION) TABLE 5: GLOBAL FEMALE MARKET, BY REGION, 2019-2027 (IN $ MILLION) TABLE 6: GLOBAL KOMBUCHA MARKET, BY TYPE, 2019-2027 (IN $ MILLION) TABLE 7: GLOBAL YEAST MARKET, BY REGION, 2019-2027 (IN $ MILLION) TABLE 8: GLOBAL BACTERIA MARKET, BY REGION, 2019-2027 (IN $ MILLION) TABLE 9: GLOBAL OTHER TYPE MARKET, BY REGION, 2019-2027 (IN $ MILLION) TABLE 10: GLOBAL KOMBUCHA MARKET, BY DISTRIBUTION CHANNELS, 2019-2027 (IN $ MILLION) TABLE 11: GLOBAL HYPERMARKETS & SUPERMARKETS MARKET, BY REGION, 2019-2027 (IN $ MILLION) TABLE 12: GLOBAL CONVENIENCE STORES MARKET, BY REGION, 2019-2027 (IN $ MILLION) TABLE 13: GLOBAL FOOD & DRINK SPECIALITY STORES MARKET, BY REGION, 2019-2027 (IN $ MILLION) TABLE 14: GLOBAL OTHER DISTRIBUTION CHANNELS MARKET, BY REGION, 2019-2027 (IN $ MILLION) TABLE 15: GLOBAL KOMBUCHA MARKET, BY FLAVOUR, 2019-2027 (IN $ MILLION) TABLE 16: GLOBAL CITRUS MARKET, BY REGION, 2019-2027 (IN $ MILLION) TABLE 17: GLOBAL APPLE, COCONUT & MANGO MARKET, BY REGION, 2019-2027 (IN $ MILLION) TABLE 18: GLOBAL HERBS & SPICES MARKET, BY REGION, 2019-2027 (IN $ MILLION) TABLE 19: GLOBAL FLOWER MARKET, BY REGION, 2019-2027 (IN $ MILLION) TABLE 20: GLOBAL BERRIES MARKET, BY REGION, 2019-2027 (IN $ MILLION) TABLE 21: GLOBAL OTHER FLAVOURS MARKET, BY REGION, 2019-2027 (IN $ MILLION) TABLE 22: OPPORTUNITY MATRIX TABLE 23: VENDOR LANDSCAPE TABLE 24: GLOBAL KOMBUCHA MARKET, BY GEOGRAPHY, 2019-2027 (IN $ MILLION) TABLE 25: NORTH AMERICA KOMBUCHA MARKET, BY COUNTRY, 2019-2027 (IN $ MILLION) TABLE 26: EUROPE KOMBUCHA MARKET, BY COUNTRY, 2019-2027 (IN $ MILLION) TABLE 27: ASIA PACIFIC KOMBUCHA MARKET, BY COUNTRY, 2019-2027 (IN $ MILLION) TABLE 28: REST OF WORLD KOMBUCHA MARKET, BY REGION, 2019-2027 (IN $ MILLION) LIST OF FIGURES FIGURE 1: GLOBAL KOMBUCHA MARKET, BY DISTRIBUTION CHANNELS, 2018 & 2027 (IN %) FIGURE 2: TIMELINE OF KOMBUCHA FIGURE 3: GLOBAL KOMBUCHA MARKET, BY MALE, 2019-2027 (IN $ MILLION) FIGURE 4: GLOBAL KOMBUCHA MARKET, BY FEMALE, 2019-2027 (IN $ MILLION) FIGURE 5: GLOBAL KOMBUCHA MARKET, BY YEAST, 2019-2027 (IN $ MILLION) FIGURE 6: GLOBAL KOMBUCHA MARKET, BY BACTERIA, 2019-2027 (IN $ MILLION) FIGURE 7: GLOBAL KOMBUCHA MARKET, BY OTHER TYPES, 2019-2027 (IN $ MILLION) FIGURE 8: GLOBAL KOMBUCHA MARKET, BY HYPERMARKETS & SUPERMARKETS, 2019-2027 (IN $ MILLION) FIGURE 9: GLOBAL KOMBUCHA MARKET, BY CONVENIENCE STORES, 2019-2027 (IN $ MILLION) FIGURE 10: GLOBAL KOMBUCHA MARKET, BY FOOD & DRINK SPECIALITY STORES, 2019-2027 (IN $ MILLION) FIGURE 11: GLOBAL KOMBUCHA MARKET, BY OTHER DISTRIBUTION CHANNELS, 2019-2027 (IN $ MILLION) FIGURE 12: GLOBAL KOMBUCHA MARKET, BY CITRUS, 2019-2027 (IN $ MILLION) FIGURE 13: GLOBAL KOMBUCHA MARKET, BY APPLE, COCONUT & MANGO, 2019-2027 (IN $ MILLION) FIGURE 14: GLOBAL KOMBUCHA MARKET, BY HERBS & SPICES, 2019-2027 (IN $ MILLION) FIGURE 15: GLOBAL KOMBUCHA MARKET, BY FLOWER, 2019-2027 (IN $ MILLION) FIGURE 16: GLOBAL KOMBUCHA MARKET, BY BERRIES, 2019-2027 (IN $ MILLION) FIGURE 17: GLOBAL KOMBUCHA MARKET, BY OTHER FLAVOURS, 2019-2027 (IN $ MILLION) FIGURE 18: PORTER’S FIVE FORCE ANALYSIS FIGURE 19: VALUE CHAIN ANALYSIS FIGURE 20: GLOBAL KOMBUCHA MARKET, REGIONAL OUTLOOK, 2018 & 2027 (IN %) FIGURE 21: UNITED STATES KOMBUCHA MARKET, 2019-2027 (IN $ MILLION) FIGURE 22: CANADA KOMBUCHA MARKET, 2019-2027 (IN $ MILLION) FIGURE 23: UNITED KINGDOM KOMBUCHA MARKET, 2019-2027 (IN $ MILLION) FIGURE 24: GERMANY KOMBUCHA MARKET, 2019-2027 (IN $ MILLION) FIGURE 25: FRANCE KOMBUCHA MARKET, 2019-2027 (IN $ MILLION) FIGURE 26: RUSSIA KOMBUCHA MARKET, 2019-2027 (IN $ MILLION) FIGURE 27: REST OF EUROPE KOMBUCHA MARKET, 2019-2027 (IN $ MILLION) FIGURE 28: CHINA KOMBUCHA MARKET, 2019-2027 (IN $ MILLION) FIGURE 29: JAPAN KOMBUCHA MARKET, 2019-2027 (IN $ MILLION) FIGURE 30: INDIA KOMBUCHA MARKET, 2019-2027 (IN $ MILLION) FIGURE 31: AUSTRALIA KOMBUCHA MARKET, 2019-2027 (IN $ MILLION) FIGURE 32: REST OF ASIA PACIFIC KOMBUCHA MARKET, 2019-2027 (IN $ MILLION) FIGURE 33: LATIN AMERICA KOMBUCHA MARKET, 2019-2027 (IN $ MILLION) FIGURE 34: MIDDLE EAST & AFRICA KOMBUCHA MARKET, 2019-2027 (IN $ MILLION) FIGURE 35: MARKET SHARE ANALYSIS OF KEY PLAYERS IN 2017 (IN %)

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