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Europe Marketing Automation Software Market Forecast 2018-2026

Europe Marketing Automation Software Market Forecast 2018-2026

KEY FINDINGS

Europe marketing automation software market is expected to grow at a CAGR of 9.51% during the forecast period of 2018-2026. The market growth is mainly contributed by Germany and UK. Countries like Poland, Austria, Italy, Spain, and France are also lucrative investment destinations for marketing automation software in the region.

MARKET INSIGHTS

By deployment mode, the cloud deployment model is expected to register considerable growth over the forecast period. The segment is mainly driven by growing investments for cloud computing in Spain, Italy, France, and ROE. In 2017, the UK market accounted for the highest revenue share of the European marketing automation software market. The current IT sector in the UK is poised to grow steadily during the forecast period. Also, increasing investments in big data analytics, cloud computing, and ICT sector along with rising smartphone penetration are contributing to the market expansion.

COMPETITIVE INSIGHTS

Companies like Business Machines (IBM) Corporation, Sales Force, Oracle, Sap SE, Insidesales.com Inc, SAS Institute, Adobe Systems, Cognizant Technology Solution, Synchronous Technologies Inc, Etrigue, Hatchbuck, HubspotInc, Infusionsoft and Vista Equity Partner are engaged in this market.


1. Research Scope
1.1. Study Goals
1.2. Scope Of The Market Study
1.3. Who Will Find This Report Useful?
1.4. Study And Forecasting Years
2. Research Methodology
2.1. Sources Of Data
2.1.1. Secondary Data
2.1.2. Primary Data
2.2. Top Down Approach
2.3. Bottom-up Approach
2.4. Data Triangulation
2.5. Estimation Methodology
3. Executive Summary
3.1. Market Summary
3.2. Key Findings
4. Market Overview
4.1. Market Definition
4.2. Market Drivers
4.2.1. Increasing Demand For Digital Marketing
4.2.2. Increasing Acceptance Of Automation Tools In Retail Sector
4.2.3. Rising Demand To Integrate Marketing Efforts
4.3. Market Restraints
4.3.1. The Data Policy Concern
4.3.2. B2b Marketing Automation Deploying Issues
4.4. Market Opportunities
4.4.1. Growth In Adoption Of Cloud-based Technology
4.5. Market Challenges
4.5.1. Incorporation With Existing Marketing
4.5.2. Lack Of Knowledge And Skilled Employees
5. Europe Marketing Automation Software Market By Application 2018-2026 ($ Million)
5.1. Europe Marketing Automation Software Market By Campaign Management 2018-2026 ($ Million)
5.2. Europe Marketing Automation Software Market By E-mail Marketing 2018-2026 ($ Million)
5.3. Europe Marketing Automation Software Market By Mobile Application 2018-2026 ($ Million)
5.4. Europe Marketing Automation Software Market By Inbound Marketing 2018-2026 ($ Million)
5.5. Europe Marketing Automation Software Market By Lead Nurturing And Lead Scoring 2018-2026 ($ Million)
5.6. Europe Marketing Automation Software Market By Reporting And Analytics 2018-2026 ($ Million)
5.7. Europe Marketing Automation Software Market By Social Media Marketing 2018-2026 ($ Million)
5.8. Europe Marketing Automation Software Market By Other Applications 2018-2026 ($ Million)
6. Europe Marketing Automation Software Market By Verticals 2018-2026 ($ Million)
6.1. Europe Marketing Automation Software Market By Academic & Education 2018-2026($million)
6.2. Europe Marketing Automation Software Market By Advertising 2018-2026 ($million)
6.3. Europe Marketing Automation Software Market By Banking Financial Services And Insurance (Bfsi) 2018-2026 ($million)
6.4. Europe Marketing Automation Software Market By Healthcare 2018-2026 ($ Million)
6.5. Europe Marketing Automation Software Market By Manufacturing And Distribution 2018-2026 ($ Million)
6.6. Europe Marketing Automation Software Market By Media And Entertainment 2018-2026 ($ Million)
6.7. Europe Marketing Automation Software Market By Retail 2018-2026 ($ Million)
6.8. Europe Marketing Automation Software Market By Other Verticals 2018-2026 ($ Million)
7. Europe Marketing Automation Software Market By Deployment Model 2018-2026 ($ Million)
7.1. Europe Marketing Automation Software Market By Cloud Deployment 2018-2026 ($million)
7.2. Europe Marketing Automation Software Market By On-premises 2018-2026 ($million)
8. Europe Marketing Automation Software Market By End Users 2018-2026 ($ Million)
8.1. Europe Marketing Automation Software Market By Small And Medium Businesses (Smbs) 2018-2026 ($million)
8.2. Europe Marketing Automation Software Market By Large Enterprises 2018-2026 ($million)
9. Key Analytics
9.1. Porter’s Five Force Model
9.1.1. Threat Of New Entrants
9.1.2. Threat Of Substitute Products Or Services
9.1.3. Bargaining Power Of Buyer
9.1.4. Bargaining Power Of Supplier
9.1.5. Intensity Of Competitive Rivalry
9.2. Key Buying Criteria
9.2.1. Reliability & User-friendliness
9.2.2. Accuracy & Effectiveness
9.2.3. Price
9.2.4. Roi
9.3. Opportunity Matrix
9.4. Value Chain Analysis
9.5. Pestel Analysis
9.5.1. Political Factors
9.5.2. Environmental Factors
9.5.3. Technological Factors
9.5.4. Economic Factors
9.5.5. Legal Factors
9.6. Vendor Landscape
10. Europe Marketing Automation Software Market By Country 2018-2026 ($ Million)
10.1. Germany
10.2. U.K.
10.3. France
10.4. Spain
10.5. Italy
10.6. Rest Of Europe (Roe)
11. Competitive Landscape
11.1. Market Share
11.2. Mergers & Acquisitions
11.3. Recent Product Launches
11.4. Company Profile
11.4.1. International Business Machines (Ibm) Corporation
11.4.2. Oracle
11.4.3. Sales Force
11.4.4. Sap Se
11.4.5. Adobe Systems
11.4.6. Sas Institute
11.4.7. Act On Software
11.4.8. Cognizant Technology Solution
11.4.9. Etrigue
11.4.10. Synchronous Technologies, Inc
11.4.11. Hatchbuck
11.4.12. Hubspot Inc.
11.4.13. Insidesales.Com Inc (Holding Company Of Inboundio)
11.4.14. Infusionsoft
11.4.15. Vista Equity Partner
List Of Tables
Table 1 Europe Marketing Automation Software Market By Country 2018-2026 ($ Million)
Table 2 Europe Marketing Automation Software Market By Application 2018-2026 ($ Million)
Table 3 Europe Marketing Automation Market By Verticals 2018-2026 ($ Million)
Table 4 Europe Marketing Automation Software By Deployment Model 2018-2026 ($ Million)
Table 5 Europe Marketing Automation Software Market By End User 2018-2026 ($ Million)
Table 6 The Three Pricing Tiers In The Small Business Marketing Automation Market
Table 7 Europe Marketing Automation Software Market By Countries 2018-2026 ($ Million)
List Of Figures
Figure 1 Europe Marketing Automation Software Market By Verticals 2018-2026 ($ Million)
Figure 2 Adoption Scenario & Response Of Marketing Automation Platform (%)
Figure 3 Europe Marketing Automation Software Market By Campaign Management 2018-2026 ($ Million)
Figure 4 Europe Marketing Automation Software Market By E-mail Marketing 2018-2026 ($ Million)
Figure 5 Europe Marketing Automation Software Market By Mobile Application 2018-2026 ($ Million)
Figure 6 Europe Marketing Automation Software Market By Inbound Marketing 2018-2026 ($ Million)
Figure 7 Europe Marketing Automation Software Market By Lead Nurturing And Lead Scoring 2018-2026 ($ Million)
Figure 8 Europe Marketing Automation Software Market By Reporting And Analytics 2018-2026 ($ Million)
Figure 9 Europe Marketing Automation Software Market By Social Media Marketing 2018-2026 ($ Million)
Figure 10 Europe Marketing Automation Software Market By Other Applications 2018-2026 ($ Million)
Figure 11 Europe Marketing Automation Software By Academic And Education Market 2018-2026 ($ Million)
Figure 12 Europe Marketing Automation Software By Advertising Market 2018-2026 ($ Million)
Figure 13 Europe Marketing Automation Software By Banking Financial Services And Insurance 2018-2026 ($ Million)
Figure 14 Europe Marketing Automation Software By Healthcare Market 2018-2026 ($ Million)
Figure 15 Europe Marketing Automation Software By Manufacturing And Distribution 2018-2026 ($ Million)
Figure 16 Europe Marketing Automation Software By Media And Entertainment Market 2018-2026 ($ Million)
Figure 17 Europe Marketing Automation Software Market By Retail 2018-2026 ($ Million)
Figure 18 Europe Marketing Automation Software By Other Market 2018-2026 ($ Million)
Figure 19 Europe Marketing Automation Software Market By Cloud Deployment 2018-2026 ($million)
Figure 20 Europe Marketing Automation Software Market By On-premises 2018-2026 ($million)
Figure 21 Europe Marketing Automation Software Market By Small And Medium Businesses (Smbs) 2018-2026 ($million)
Figure 22 Europe Marketing Automation Software Market By Large Enterprises 2018-2026 ($million)
Figure 23 Cloud Computing Segments In Germany 2016 (%)
Figure 24 Germany Marketing Automation Software Market 2018-2026 ($ Million)
Figure 25 Uk, Saas Cloud Computing Forecast 2014-2019 ($ Billion)
Figure 26 Uk Marketing Automation Software Market 2018-2026 ($ Million)
Figure 27 Software Service For Vc Funded Companies In France 2015
Figure 28 France Marketing Automation Software Market 2018-2026 ($ Million)
Figure 29 Spain Ict Sector Revenue Turnover In 2015 (Percentage)
Figure 30 Spain Automation Software Market 2018-2026 ($ Million)
Figure 31 Italy Cloud Computing Market Forecast 2015-2020 ($ Billion)
Figure 32 Italy Marketing Automation Software Market 2018-2026 ($ Million)
Figure 33 Roe Marketing Automation Software Market 2018-2026 ($ Million)
Figure 34 Market Share Analysis Of Europe Marketing Automation Software Market, 2017

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